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AVAILABLE FOR FREELANCE — SPRING 2026
UX &
service
design,
end to end.
An independent UX and service design studio led by Pete Spåra.
User-centric design solutions connected with strategic goals for early-stage teams and growing brands.
ABOUT
Hi, I’m Pete.
I use design thinking to help you make better strategic decisions — aligning products, services and operations around the needs of their users.
I’m a senior digital product and experience professional with a background spanning business development, operations, product delivery and UX.
I work across research, service design, product strategy and operational design, using methods such as discovery, journey mapping, facilitation and prototyping to turn ambiguity into clear priorities and practical change.
Do you know where your users experience friction, and why?
Read about my projects
→
SELECTED WORK
Selected work.
UX Research + strategy + design
Voices Radio
London’s fastest growing independent radio shifted from a simple click-n-play homepage to a vibrant ecosystem of artist and music discovery.
Read the case study
→
UX Research + strategy + design
Caravan Records
Reframed a usability brief into a positioning brief. Discovery-first storefront for an independent record shop in London.
Read the case study
→
Got a project
in mind?
Let's talk about it.
pete@capefutura.co.uk
↗
AVAILABLE FOR FREELANCE — SPRING 2026
UX & service
design,
end to end.
An independent UX and service design studio led by Pete Spåra.
User-centric design solutions connected with strategic goals for early-stage teams and growing brands.
ABOUT
Hi, I’m Pete.
I use design thinking to help you make better strategic decisions — aligning products, services and operations around the needs of their users.
I’m a senior digital product and experience professional with a background spanning business development, operations, product delivery and UX.
I work across research, service design, product strategy and operational design, using methods such as discovery, journey mapping, facilitation and prototyping to turn ambiguity into clear priorities and practical change.
Do you know where your users experience friction, and why?
Read about my projects
→
SELECTED WORK
Selected work.
UX Research + strategy + design
Voices Radio
London’s fastest growing independent radio shifted from a simple click-n-play homepage to a vibrant ecosystem of artist and music discovery.
Read the case study
→
UX Research + strategy + design
Caravan Records
Reframed a usability brief into a positioning brief. Discovery-first storefront for an independent record shop in London.
Read the case study
→
UX Research + strategy + Management
WeSpin
Experimental social casino product conceived and developed around popular Twitch streamers broadcasting casino play to live audiences.
Read the case study
→
e-commerce + branding + DESIGN
ANEPH (coming soon)
Exploring and designing the brand and the e-commerce user experience for a women’s fashion start up. Work in progress, coming soon.
Case study coming soon
→
Got a project
in mind?
Let's talk about it.
pete@capefutura.co.uk
↗
UX & service
design,
end to end.
An independent UX and service design studio led by Pete Spåra.
User-centric design solutions connected with strategic goals for early-stage teams and growing brands.
ABOUT
Hi, I’m Pete.
I use design thinking to help you make better strategic decisions — aligning products, services and operations around the needs of their users.
I’m a senior digital product and experience professional with a background spanning business development, operations, product delivery and UX.
I work across research, service design, product strategy and operational design, using methods such as discovery, journey mapping, facilitation and prototyping to turn ambiguity into clear priorities and practical change.
Do you know where your users experience friction, and why?
Read about my projects
→
SELECTED WORK
Selected work.
UX Research + strategy + design
2026
Voices Radio
London’s fastest growing independent radio shifted from a simple click-n-play homepage to a vibrant ecosystem of artist and music discovery.
UX RESEARCH + STRATEGY + DESIGN
Caravan Records
Reframed a usability brief into a positioning brief. Discovery-first storefront for an independent record shop in London.
UX Research + strategy + Management
2021
WeSpin
Experimental social casino product conceived and developed around popular Twitch streamers broadcasting casino play to live audiences.
e-commerce + branding + DESIGN
ANEPH (coming soon)
Exploring and designing the brand and the e-commerce user experience for a women’s fashion start up. Work in progress, coming soon.
Got a project in mind?
Let's talk about it.
pete@capefutura.co.uk
↗