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ABOUT — PETE SPÅRA
Designer
who thinks
like a
founder.
Based in
London, UK
Available
Accepting projects
Working as
Independent / freelance
Languages
English, Finnish
I'm a generalist UX designer with a head for business. I help founders and product teams find the right problem, frame it, and design the way through — from research and strategy through to interaction and visual.
I work end to end and prefer the messy growth stages when there's still a chance to change what's being built, not just how it looks. Most of my work lands as live products; some lives as concept work that helps a team see a different version of itself.
APPROACH
Research-led. Decision-led. End to end.
01
Discovery & strategy
User research, competitive landscape, problem framing. The work that decides what's worth building.
02
Product design
Information architecture, interaction, visual. Web and mobile. End-to-end flows, not just screens.
03
Business design
Positioning, propositions, pricing logic. Designing the product and the model it lives inside.
SELECTED EXPERIENCE
2026 —
Independent UX & Business Designer
Cape Futura
Freelance practice. End-to-end product work for early-stage clients and growing brands.
ABOUT — PETE SPÅRA
Designer who
thinks like
a founder.
Based in
London, UK
Available
Accepting projects
Working as
Independent / freelance
Languages
English, Finnish
I'm a generalist UX designer with a head for business. I help founders and product teams find the right problem, frame it, and design the way through — from research and strategy through to interaction and visual.
I work end to end and prefer the messy growth stages when there's still a chance to change what's being built, not just how it looks. Most of my work lands as live products; some lives as concept work that helps a team see a different version of itself.
APPROACH
Research-led. Decision-led. End to end.
01
Discovery & strategy
User research, competitive landscape, problem framing. The work that decides what's worth building.
02
Product design
Information architecture, interaction, visual. Web and mobile. End-to-end flows, not just screens.
03
Business design
Positioning, propositions, pricing logic. Designing the product and the model it lives inside.
SELECTED EXPERIENCE
2026 —
Independent UX & Business Designer
Cape Futura
Freelance practice. End-to-end product work for early-stage clients and growing brands.
ABOUT — PETE SPÅRA
Designer who
thinks like a
founder.
Based in
London, UK
Available
Accepting projects
Working as
Independent / freelance
Languages
English, Finnish
I'm a generalist UX designer with a head for business. I help founders and product teams find the right problem, frame it, and design the way through — from research and strategy through to interaction and visual.
I work end to end and prefer the messy growth stages when there's still a chance to change what's being built, not just how it looks. Most of my work lands as live products; some lives as concept work that helps a team see a different version of itself.
APPROACH
Research-led. Decision-led. End to end.
01
Discovery & strategy
User research, competitive landscape, problem framing. The work that decides what's worth building.
02
Product design
Information architecture, interaction, visual. Web and mobile. End-to-end flows, not just screens.
03
Business design
Positioning, propositions, pricing logic. Designing the product and the model it lives inside.
SELECTED EXPERIENCE
2026 —
Independent UX & Business Designer
Cape Futura
Freelance practice. End-to-end product work for early-stage clients and growing brands.