{"roots":["91:390"],"nodeById":{"93:5143":{"type":"FRAME","id":"93:5143","name":"Mobile","absoluteBoundingBox":{"x":10406.0,"y":100.0,"width":375.0,"height":17564.275390625},"isolatedAbsoluteRenderBounds":{"x":10406.0,"y":100.0,"width":375.0,"height":17564.275390625},"relativeTransform":[[1.0,0.0,2272.0],[0.0,1.0,100.0]],"size":{"x":375.0,"y":17564.275390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["93:5144"]},"93:5145":{"type":"FRAME","id":"93:5145","name":"Caravan — Desktop 1280","absoluteBoundingBox":{"x":10406.0,"y":100.0,"width":375.0,"height":17564.275390625},"isolatedAbsoluteRenderBounds":{"x":10406.0,"y":100.0,"width":375.0,"height":17564.275390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":17564.275390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","maxWidth":375.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["93:5146","93:5182","93:5191","93:5426","93:5436"]},"93:5451":{"type":"FRAME","id":"93:5451","name":"FooterBottom","absoluteBoundingBox":{"x":10450.0,"y":17564.275390625,"width":287.0,"height":68.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":17564.275390625,"width":287.0,"height":68.0},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,391.0]],"size":{"x":287.0,"y":68.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisSizingMode":"FIXED","children":["93:5452","93:5453"]},"93:5452":{"type":"TEXT","id":"93:5452","name":"© 2026 Cape Futura — capefutura.com","absoluteBoundingBox":{"x":10450.0,"y":17564.275390625,"width":231.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":17567.134765625,"width":230.259765625,"height":10.33984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":231.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.603921592235565,"g":0.584313750267029,"b":0.560784339904785,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"© 2026 Cape Futura — capefutura.com","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5450":{"type":"FRAME","id":"93:5450","name":"rule","absoluteBoundingBox":{"x":10450.0,"y":17515.275390625,"width":287.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":17515.275390625,"width":287.0,"height":1.0},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,342.0]],"size":{"x":287.0,"y":1.0},"fills":[{"opacity":0.180000007152557,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:5437":{"type":"FRAME","id":"93:5437","name":"FooterTop","absoluteBoundingBox":{"x":10450.0,"y":17229.275390625,"width":287.0,"height":238.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":17229.275390625,"width":287.0,"height":238.0},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,56.0]],"size":{"x":287.0,"y":238.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisSizingMode":"FIXED","children":["93:5438","93:5441"]},"93:5447":{"type":"FRAME","id":"93:5447","name":"Elsewhere","absoluteBoundingBox":{"x":10550.0,"y":17369.275390625,"width":67.0,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":10550.0,"y":17369.275390625,"width":67.0,"height":42.0},"relativeTransform":[[1.0,0.0,100.0],[0.0,1.0,0.0]],"size":{"x":67.0,"y":42.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":10.0,"children":["93:5448","93:5449"]},"93:5442":{"type":"FRAME","id":"93:5442","name":"Site","absoluteBoundingBox":{"x":10450.0,"y":17369.275390625,"width":52.0,"height":98.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":17369.275390625,"width":52.0,"height":98.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":52.0,"y":98.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":10.0,"children":["93:5443","93:5444","93:5445","93:5446"]},"93:5446":{"type":"TEXT","id":"93:5446","name":"Contact","absoluteBoundingBox":{"x":10450.0,"y":17449.275390625,"width":52.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":17452.759765625,"width":51.7041015625,"height":12.765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,80.0]],"size":{"x":52.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Contact","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","hyperlink":{"type":"NODE","nodeID":"/contact"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5445":{"type":"TEXT","id":"93:5445","name":"About","absoluteBoundingBox":{"x":10450.0,"y":17421.275390625,"width":41.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":17424.025390625,"width":40.41015625,"height":13.5},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,52.0]],"size":{"x":41.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"About","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","hyperlink":{"type":"NODE","nodeID":"/about"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5438":{"type":"FRAME","id":"93:5438","name":"FLeft","absoluteBoundingBox":{"x":10450.0,"y":17229.275390625,"width":269.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":17229.275390625,"width":269.0,"height":100.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":269.0,"y":100.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"children":["93:5439","93:5440"]},"93:5440":{"type":"TEXT","id":"93:5440","name":"Independent UX & business design studio. London, working anywhere.","absoluteBoundingBox":{"x":10450.0,"y":17285.275390625,"width":269.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":10451.400390625,"y":17290.35546875,"width":266.248046875,"height":35.90234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,56.0]],"size":{"x":269.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.603921592235565,"g":0.584313750267029,"b":0.560784339904785,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Independent UX & business design studio.\nLondon, working anywhere.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5439":{"type":"TEXT","id":"93:5439","name":"CAPE FUTURA","absoluteBoundingBox":{"x":10450.0,"y":17229.275390625,"width":240.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":10450.7998046875,"y":17235.634765625,"width":239.654296875,"height":29.44140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":240.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"CAPE FUTURA","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.4,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.0,"lineHeightPercent":91.6666717529297,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5433":{"type":"FRAME","id":"93:5433","name":"NextButton","absoluteBoundingBox":{"x":10450.0,"y":17030.275390625,"width":249.0,"height":47.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":17030.275390625,"width":249.0,"height":47.0},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,505.0]],"size":{"x":249.0,"y":47.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":167,"localID":378},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"/voices-radio","openUrlInNewTab":false}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[999.0,999.0,999.0,999.0],"cornerRadius":999.0,"paddingTop":14.0,"paddingRight":22.0,"paddingBottom":14.0,"paddingLeft":22.0,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":8.0,"children":["93:5434","93:5435"]},"93:5435":{"type":"TEXT","id":"93:5435","name":"→","absoluteBoundingBox":{"x":10662.0,"y":17044.275390625,"width":15.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":10663.7119140625,"y":17048.84375,"width":11.2001953125,"height":10.3359375},"relativeTransform":[[1.0,0.0,212.0],[0.0,1.0,14.0]],"size":{"x":15.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0392156876623631,"g":0.0392156876623631,"b":0.0392156876623631,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"→","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5434":{"type":"TEXT","id":"93:5434","name":"Read the next case study","absoluteBoundingBox":{"x":10472.0,"y":17044.275390625,"width":182.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":10473.2958984375,"y":17047.1953125,"width":180.1279296875,"height":15.568359375},"relativeTransform":[[1.0,0.0,22.0],[0.0,1.0,14.0]],"size":{"x":182.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0392156876623631,"g":0.0392156876623631,"b":0.0392156876623631,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Read the next case study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5430":{"type":"TEXT","id":"93:5430","name":"Voices Radio.","absoluteBoundingBox":{"x":10450.0,"y":16661.275390625,"width":287.0,"height":200.0},"isolatedAbsoluteRenderBounds":{"x":10447.599609375,"y":16663.69140625,"width":272.98046875,"height":181.50390625},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,136.0]],"size":{"x":287.0,"y":200.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Voices Radio.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":96.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.92,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":100.0,"lineHeightPercent":86.805549621582,"lineHeightPercentFontSize":104.166664123535,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5427":{"type":"FRAME","id":"93:5427","name":"Eb","absoluteBoundingBox":{"x":10450.0,"y":16621.275390625,"width":140.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":16621.275390625,"width":140.0,"height":16.0},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,96.0]],"size":{"x":140.0,"y":16.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:5428","93:5429"]},"93:5429":{"type":"TEXT","id":"93:5429","name":"NEXT CASE STUDY","absoluteBoundingBox":{"x":10468.0,"y":16621.275390625,"width":122.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":10468.8642578125,"y":16625.755859375,"width":120.3662109375,"height":8.6640625},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,0.0]],"size":{"x":122.0,"y":16.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.603921592235565,"g":0.584313750267029,"b":0.560784339904785,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"NEXT CASE STUDY","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.96,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.5999994277954,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5425":{"type":"TEXT","id":"93:5425","name":"While Caravan loved the re-design, they didn't ship it due to lack of resources. The artefact that remains is the case for what their online presence could be — and a prototype that shows what it would feel like.","absoluteBoundingBox":{"x":10450.0,"y":16219.275390625,"width":287.0,"height":210.0},"isolatedAbsoluteRenderBounds":{"x":10450.1708984375,"y":16225.455078125,"width":283.431640625,"height":195.048828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,13372.275390625]],"size":{"x":287.0,"y":210.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"While Caravan loved the re-design, they didn't ship it due to lack of resources. The artefact that remains is the case for what their online presence could be — and a prototype that shows what it would feel like.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5424":{"type":"TEXT","id":"93:5424","name":"The lesson I took from this project — and the one I lead with for clients now — is that a usability brief is sometimes a strategy brief in disguise. Three pages of UI polish wouldn't have moved the needle for Caravan, because the underlying issue was positioning, not interface. The work that mattered was identifying that gap, making the case for a different scope, and showing through design what the answer could look like.","absoluteBoundingBox":{"x":10450.0,"y":15783.275390625,"width":287.0,"height":420.0},"isolatedAbsoluteRenderBounds":{"x":10450.1904296875,"y":15789.455078125,"width":285.177734375,"height":405.0478515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,12936.275390625]],"size":{"x":287.0,"y":420.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The lesson I took from this project — and the one I lead with for clients now — is that a usability brief is sometimes a strategy brief in disguise. Three pages of UI polish wouldn't have moved the needle for Caravan, because the underlying issue was positioning, not interface. The work that mattered was identifying that gap, making the case for a different scope, and showing through design what the answer could look like.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5418":{"type":"FRAME","id":"93:5418","name":"h2-wrap","absoluteBoundingBox":{"x":10450.0,"y":15638.275390625,"width":287.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":15638.275390625,"width":287.0,"height":129.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,12791.275390625]],"size":{"x":287.0,"y":129.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5419","93:5423"]},"93:5423":{"type":"TEXT","id":"93:5423","name":"Reflections","absoluteBoundingBox":{"x":10450.0,"y":15699.275390625,"width":287.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10452.408203125,"y":15701.8515625,"width":279.798828125,"height":47.5439453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":287.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Reflections","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5421":{"type":"TEXT","id":"93:5421","name":"—","absoluteBoundingBox":{"x":10477.0,"y":15670.275390625,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10477.0,"y":15678.8427734375,"width":7.7998046875,"height":0.9619140625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5410":{"type":"FRAME","id":"93:5410","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":15370.275390625,"width":287.0,"height":150.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":15370.275390625,"width":287.0,"height":150.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,414.0]],"size":{"x":287.0,"y":150.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5411","93:5413"]},"93:5413":{"type":"TEXT","id":"93:5413","name":"Design the surfaces I scoped out — mixes, editorial articles, curated lists — and connect them back to product discovery loops.","absoluteBoundingBox":{"x":10470.0,"y":15370.275390625,"width":267.0,"height":150.0},"isolatedAbsoluteRenderBounds":{"x":10470.1708984375,"y":15376.455078125,"width":258.880859375,"height":138.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":150.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Design the surfaces I scoped out — mixes, editorial articles, curated lists — and connect them back to product discovery loops.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5411":{"type":"SVG","id":"93:5411","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":15370.275390625,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":15370.275390625,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5407":{"type":"SVG","id":"93:5407","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":15208.275390625,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":15208.275390625,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5402":{"type":"FRAME","id":"93:5402","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":14956.275390625,"width":287.0,"height":240.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":14956.275390625,"width":287.0,"height":240.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":287.0,"y":240.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5403","93:5405"]},"93:5405":{"type":"TEXT","id":"93:5405","name":"Stakeholder alignment on the strategic direction — the editorial / mix-series proposition costs editorial labour. The shop owner needs to choose between guest mixes, written editorials, or a net-radio-style channel.","absoluteBoundingBox":{"x":10470.0,"y":14956.275390625,"width":267.0,"height":240.0},"isolatedAbsoluteRenderBounds":{"x":10470.1708984375,"y":14962.455078125,"width":258.1728515625,"height":228.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":240.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Stakeholder alignment on the strategic direction — the editorial / mix-series proposition costs editorial labour. The shop owner needs to choose between guest mixes, written editorials, or a net-radio-style channel.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5403":{"type":"SVG","id":"93:5403","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":14956.275390625,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":14956.275390625,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5399":{"type":"TEXT","id":"93:5399","name":"SECTION","absoluteBoundingBox":{"x":10495.0,"y":14784.775390625,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":10495.4287109375,"y":14787.9658203125,"width":50.2333984375,"height":7.94140625},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5398":{"type":"TEXT","id":"93:5398","name":"—","absoluteBoundingBox":{"x":10477.0,"y":14783.275390625,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10477.0,"y":14791.8427734375,"width":7.7998046875,"height":0.9619140625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5394":{"type":"TEXT","id":"93:5394","name":"A second testing round on the near-final prototype surfaced a clear list to action: more breathing room (gutters, columns); type pairing flagged for review; CTA spacing fixes; card layout fine-tuning.","absoluteBoundingBox":{"x":10450.0,"y":14525.275390625,"width":287.0,"height":210.0},"isolatedAbsoluteRenderBounds":{"x":10450.1142578125,"y":14531.455078125,"width":266.365234375,"height":198.8671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,11678.275390625]],"size":{"x":287.0,"y":210.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"A second testing round on the near-final prototype surfaced a clear list to action: more breathing room (gutters, columns); type pairing flagged for review; CTA spacing fixes; card layout fine-tuning.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5393":{"type":"TEXT","id":"93:5393","name":"Hi-fi testing","absoluteBoundingBox":{"x":10450.0,"y":14477.275390625,"width":287.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":10451.2041015625,"y":14479.0634765625,"width":149.1689453125,"height":29.568359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,11630.275390625]],"size":{"x":287.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Hi-fi testing","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5391":{"type":"FRAME","id":"93:5391","name":"Image","absoluteBoundingBox":{"x":10450.0,"y":13825.275390625,"width":287.0,"height":636.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":13825.275390625,"width":287.0,"height":636.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,10978.275390625]],"size":{"x":287.0,"y":636.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5392"]},"93:5392":{"type":"FRAME","id":"93:5392","name":"Placeholder","absoluteBoundingBox":{"x":10450.0,"y":13825.275390625,"width":287.0,"height":636.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":13825.275390625,"width":287.0,"height":636.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":287.0,"y":636.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"404f1767350bac63f17aa833a38206ca27644993","originalImageWidth":1352,"originalImageHeight":1072,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[8.0,8.0,8.0,8.0],"cornerRadius":8.0,"paddingTop":32.0,"paddingRight":32.0,"paddingBottom":32.0,"paddingLeft":32.0,"clipsContent":true,"overflowDirection":"HORIZONTAL_SCROLLING","layoutMode":"VERTICAL","primaryAxisAlignItems":"MAX","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":[]},"93:5390":{"type":"TEXT","id":"93:5390","name":"First iteration: warm but neutral background, branding elements in header, large editorial banners. Functional but visually safe. Final iteration: warmer, sandy background colour pulled from the brand palette. Footer redesigned to carry brand atmosphere. Removed repetitive Add to Cart buttons from listings — they over-pushed conversion at the cost of browse-mode calm.","absoluteBoundingBox":{"x":10450.0,"y":13419.275390625,"width":287.0,"height":390.0},"isolatedAbsoluteRenderBounds":{"x":10450.1142578125,"y":13425.455078125,"width":279.7900390625,"height":375.0478515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,10572.275390625]],"size":{"x":287.0,"y":390.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"First iteration: warm but neutral background, branding elements in header, large editorial banners. Functional but visually safe. Final iteration: warmer, sandy background colour pulled from the brand palette. Footer redesigned to carry brand atmosphere. Removed repetitive Add to Cart buttons from listings — they over-pushed conversion at the cost of browse-mode calm.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5387":{"type":"FRAME","id":"93:5387","name":"Image","absoluteBoundingBox":{"x":10450.0,"y":12550.275390625,"width":287.0,"height":805.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":12550.275390625,"width":287.0,"height":805.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,9703.275390625]],"size":{"x":287.0,"y":805.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"HORIZONTAL_SCROLLING","layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5388"]},"93:5386":{"type":"TEXT","id":"93:5386","name":"Moodboard built around the new brand mark and two of the shop owner's recurring motifs — cats and pyramids. Typographic pairing: Plus Jakarta Sans (modern, neutral) with Tienne (a warm serif), aiming for contemporary feel with a hint of editorial weight.","absoluteBoundingBox":{"x":10450.0,"y":12264.275390625,"width":287.0,"height":270.0},"isolatedAbsoluteRenderBounds":{"x":10450.3798828125,"y":12270.455078125,"width":283.650390625,"height":258.8671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,9417.275390625]],"size":{"x":287.0,"y":270.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Moodboard built around the new brand mark and two of the shop owner's recurring motifs — cats and pyramids. Typographic pairing: Plus Jakarta Sans (modern, neutral) with Tienne (a warm serif), aiming for contemporary feel with a hint of editorial weight.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5191":{"type":"FRAME","id":"93:5191","name":"BodyOuter","absoluteBoundingBox":{"x":10406.0,"y":2432.0,"width":375.0,"height":14093.275390625},"isolatedAbsoluteRenderBounds":{"x":10406.0,"y":2432.0,"width":375.0,"height":14093.275390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2332.0]],"size":{"x":375.0,"y":14093.275390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":44.0,"paddingBottom":96.0,"paddingLeft":44.0,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["93:5192","93:5193","93:5194"]},"93:5385":{"type":"TEXT","id":"93:5385","name":"Hi-fi — moodboard & visual decisions","absoluteBoundingBox":{"x":10450.0,"y":12184.275390625,"width":287.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":10449.580078125,"y":12186.0634765625,"width":263.642578125,"height":55.771484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,9337.275390625]],"size":{"x":287.0,"y":64.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Hi-fi — moodboard & visual decisions","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5384":{"type":"TEXT","id":"93:5384","name":"Encouraging signal: the cleaner layout landed, the editorial framing didn't confuse buyers. The most consistent feedback was typography and spacing — fonts felt tight, gutters felt cramped.","absoluteBoundingBox":{"x":10450.0,"y":11958.275390625,"width":287.0,"height":210.0},"isolatedAbsoluteRenderBounds":{"x":10450.1904296875,"y":11964.455078125,"width":267.646484375,"height":198.8671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,9111.275390625]],"size":{"x":287.0,"y":210.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Encouraging signal: the cleaner layout landed, the editorial framing didn't confuse buyers. The most consistent feedback was typography and spacing — fonts felt tight, gutters felt cramped.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4879":{"type":"TEXT","id":"93:4879","name":"Caravan were seeking for a UI polish on three pages of their webshop. Eight weeks later I'd reframed the brief: the website's real problem wasn't (only) usability, it was purpose. Buyers go to global marketplaces like Discogs for rarities, and to their regular shops for new releases — Caravan's online store didn't have a strong position among those consumer options. I ran 6 moderated usability tests across two recruit groups, benchmarked the site against 8+ competitors, and made a strategic case: Caravan should compete on discovery and curation, not catalogue size. I prototyped a discovery-first storefront — editorial-led home, curated PLP with editorial banners between listings, a clearer PDP — and tested it through mid- and hi-fi rounds.","absoluteBoundingBox":{"x":9622.0,"y":1165.0,"width":640.0,"height":476.0},"isolatedAbsoluteRenderBounds":{"x":9622.1982421875,"y":1171.83996582031,"width":630.9033203125,"height":459.424072265625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":476.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Caravan were seeking for a UI polish on three pages of their webshop. Eight weeks later I'd reframed the brief: the website's real problem wasn't (only) usability, it was purpose. Buyers go to global marketplaces like Discogs for rarities, and to their regular shops for new releases — Caravan's online store didn't have a strong position among those consumer options.\n\nI ran 6 moderated usability tests across two recruit groups, benchmarked the site against 8+ competitors, and made a strategic case: Caravan should compete on discovery and curation, not catalogue size. I prototyped a discovery-first storefront — editorial-led home, curated PLP with editorial banners between listings, a clearer PDP — and tested it through mid- and hi-fi rounds.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.0,"lineHeightPercent":128.787872314453,"lineHeightPercentFontSize":154.545455932617,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5379":{"type":"TEXT","id":"93:5379","name":"Wireframes — mid-fidelity","absoluteBoundingBox":{"x":10450.0,"y":10791.275390625,"width":287.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":10449.9443359375,"y":10793.0634765625,"width":238.4404296875,"height":61.595703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7944.27490234375]],"size":{"x":287.0,"y":64.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Wireframes — mid-fidelity","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4512":{"type":"TEXT","id":"93:4512","name":"About","absoluteBoundingBox":{"x":9231.0,"y":9917.0,"width":41.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9231.0,"y":9919.75,"width":40.41015625,"height":13.5},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,52.0]],"size":{"x":41.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"About","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","hyperlink":{"type":"NODE","nodeID":"/about"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5373":{"type":"FRAME","id":"93:5373","name":"h2-wrap","absoluteBoundingBox":{"x":10450.0,"y":10646.275390625,"width":287.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":10646.275390625,"width":287.0,"height":129.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7799.27490234375]],"size":{"x":287.0,"y":129.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5374","93:5378"]},"93:5378":{"type":"TEXT","id":"93:5378","name":"The work","absoluteBoundingBox":{"x":10450.0,"y":10707.275390625,"width":287.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10450.2802734375,"y":10713.4912109375,"width":232.123046875,"height":43.904296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":287.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The work","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5374":{"type":"FRAME","id":"93:5374","name":"Eb","absoluteBoundingBox":{"x":10450.0,"y":10678.275390625,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":10678.275390625,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:5375","93:5376","93:5377"]},"93:5375":{"type":"TEXT","id":"93:5375","name":"07","absoluteBoundingBox":{"x":10450.0,"y":10678.275390625,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10450.572265625,"y":10682.044921875,"width":14.7626953125,"height":9.38671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"07","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5228":{"type":"TEXT","id":"93:5228","name":"Product Detail Page (PDP) — product evaluation, reviews, purchase confidence.","absoluteBoundingBox":{"x":10470.0,"y":3738.0,"width":267.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10471.8046875,"y":3742.94506835938,"width":239.37890625,"height":80.10205078125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Product Detail Page (PDP) — product evaluation, reviews, purchase confidence.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5369":{"type":"FRAME","id":"93:5369","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":10510.275390625,"width":287.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":10510.275390625,"width":287.0,"height":120.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,306.0]],"size":{"x":287.0,"y":120.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5370","93:5372"]},"93:5370":{"type":"SVG","id":"93:5370","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":10510.275390625,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":10510.275390625,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5368":{"type":"TEXT","id":"93:5368","name":"Trust & guidance — clearer USPs, shipping and support information up front.","absoluteBoundingBox":{"x":10470.0,"y":10408.275390625,"width":267.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10470.28515625,"y":10414.455078125,"width":236.3369140625,"height":78.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Trust & guidance — clearer USPs, shipping and support information up front.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5357":{"type":"FRAME","id":"93:5357","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":10204.275390625,"width":287.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":10204.275390625,"width":287.0,"height":90.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":287.0,"y":90.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5358","93:5360"]},"93:5395":{"type":"FRAME","id":"93:5395","name":"h2-wrap","absoluteBoundingBox":{"x":10450.0,"y":14751.275390625,"width":287.0,"height":189.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":14751.275390625,"width":287.0,"height":189.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,11904.275390625]],"size":{"x":287.0,"y":189.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5396","93:5400"]},"93:5354":{"type":"TEXT","id":"93:5354","name":"I ran an ideation pass on discovery-oriented concepts and pressure-tested them against Caravan's identity, operational realities, and the competitive gap. The strongest ideas were editorial and curatorial — exactly the area where Caravan was outflanked by competitors, and exactly the area that fit their existing voice.","absoluteBoundingBox":{"x":10450.0,"y":9810.275390625,"width":287.0,"height":330.0},"isolatedAbsoluteRenderBounds":{"x":10450.1708984375,"y":9816.455078125,"width":283.7265625,"height":318.8671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,6963.27490234375]],"size":{"x":287.0,"y":330.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I ran an ideation pass on discovery-oriented concepts and pressure-tested them against Caravan's identity, operational realities, and the competitive gap. The strongest ideas were editorial and curatorial — exactly the area where Caravan was outflanked by competitors, and exactly the area that fit their existing voice.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5353":{"type":"TEXT","id":"93:5353","name":"Ideation & concept direction","absoluteBoundingBox":{"x":10450.0,"y":9606.275390625,"width":287.0,"height":180.0},"isolatedAbsoluteRenderBounds":{"x":10450.9521484375,"y":9608.8515625,"width":261.3408203125,"height":167.5439453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":287.0,"y":180.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ideation & concept direction","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5349":{"type":"FRAME","id":"93:5349","name":"Eb","absoluteBoundingBox":{"x":10450.0,"y":9577.275390625,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":9577.275390625,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:5350","93:5351","93:5352"]},"93:5351":{"type":"TEXT","id":"93:5351","name":"—","absoluteBoundingBox":{"x":10477.0,"y":9577.275390625,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10477.0,"y":9585.8427734375,"width":7.7998046875,"height":0.9619140625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5087":{"type":"TEXT","id":"93:5087","name":"—","absoluteBoundingBox":{"x":9649.0,"y":10043.0,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9649.0,"y":10051.5673828125,"width":7.7998046875,"height":0.9619140625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5162":{"type":"TEXT","id":"93:5162","name":"From a record-shop website to a discovery destination.","absoluteBoundingBox":{"x":10450.0,"y":449.0,"width":287.0,"height":168.0},"isolatedAbsoluteRenderBounds":{"x":10449.8203125,"y":454.496002197266,"width":284.0673828125,"height":154.223968505859},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,349.0]],"size":{"x":287.0,"y":168.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"From a record-shop website to a discovery destination.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.0,"lineHeightPercent":97.2222213745117,"lineHeightPercentFontSize":116.666664123535,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5350":{"type":"TEXT","id":"93:5350","name":"06","absoluteBoundingBox":{"x":10450.0,"y":9577.275390625,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10450.572265625,"y":9581.044921875,"width":14.892578125,"height":9.38671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"06","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5109":{"type":"TEXT","id":"93:5109","name":"09","absoluteBoundingBox":{"x":9622.0,"y":10540.0,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9622.572265625,"y":10543.76953125,"width":14.853515625,"height":9.38671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"09","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4264":{"type":"FRAME","id":"93:4264","name":"spacer","absoluteBoundingBox":{"x":8278.0,"y":1341.0,"width":1.0,"height":4.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":1341.0,"width":1.0,"height":4.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,26.0]],"size":{"x":1.0,"y":4.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:4273":{"type":"TEXT","id":"93:4273","name":"09 Reflections","absoluteBoundingBox":{"x":8278.0,"y":1629.0,"width":93.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":8278.76953125,"y":1634.07995605469,"width":91.5341796875,"height":11.22802734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,314.0]],"size":{"x":93.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"09  Reflections","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5347":{"type":"TEXT","id":"93:5347","name":"How might we make it easy for a user to discover records they didn't come looking for?","absoluteBoundingBox":{"x":10478.0,"y":9345.275390625,"width":231.0,"height":160.0},"isolatedAbsoluteRenderBounds":{"x":10477.9521484375,"y":9349.37890625,"width":217.7158203125,"height":153.3447265625},"relativeTransform":[[1.0,0.0,28.0],[0.0,1.0,24.0]],"size":{"x":231.0,"y":160.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"How might we make it easy for a user to discover records they didn't come looking for?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.12,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":111.111106872559,"lineHeightPercentFontSize":133.33332824707,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5419":{"type":"FRAME","id":"93:5419","name":"Eb","absoluteBoundingBox":{"x":10450.0,"y":15670.275390625,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":15670.275390625,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:5420","93:5421","93:5422"]},"93:5366":{"type":"SVG","id":"93:5366","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":10408.275390625,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":10408.275390625,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5343":{"type":"FRAME","id":"93:5343","name":"Callout","absoluteBoundingBox":{"x":10450.0,"y":8761.275390625,"width":287.0,"height":496.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":8761.275390625,"width":287.0,"height":496.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5914.27490234375]],"size":{"x":287.0,"y":496.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[8.0,8.0,8.0,8.0],"cornerRadius":8.0,"paddingTop":24.0,"paddingRight":28.0,"paddingBottom":24.0,"paddingLeft":28.0,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["93:5344"]},"93:5203":{"type":"TEXT","id":"93:5203","name":"06 Ideation & concept direction","absoluteBoundingBox":{"x":10450.0,"y":2643.0,"width":205.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":10450.76953125,"y":2648.080078125,"width":202.1611328125,"height":13.90185546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,209.0]],"size":{"x":205.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"06  Ideation & concept direction","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5342":{"type":"TEXT","id":"93:5342","name":"Problem statement","absoluteBoundingBox":{"x":10450.0,"y":8713.275390625,"width":287.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":10451.2041015625,"y":8716.8837890625,"width":243.3330078125,"height":21.951171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5866.27490234375]],"size":{"x":287.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Problem statement","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5333":{"type":"FRAME","id":"93:5333","name":"List","absoluteBoundingBox":{"x":10450.0,"y":8475.275390625,"width":287.0,"height":222.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":8475.275390625,"width":287.0,"height":222.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5628.27490234375]],"size":{"x":287.0,"y":222.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5334","93:5338"]},"93:5355":{"type":"TEXT","id":"93:5355","name":"Experience principles","absoluteBoundingBox":{"x":10450.0,"y":10156.275390625,"width":287.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":10451.2041015625,"y":10158.0634765625,"width":270.87109375,"height":29.568359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7309.27490234375]],"size":{"x":287.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Experience principles","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5339":{"type":"SVG","id":"93:5339","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":8607.275390625,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":8607.275390625,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4239":{"type":"TEXT","id":"93:4239","name":"Caravan — independent London record boutique","absoluteBoundingBox":{"x":8506.7998046875,"y":602.0,"width":204.800003051758,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":8507.5693359375,"y":607.080017089844,"width":199.5634765625,"height":35.9019775390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,20.0]],"size":{"x":204.800003051758,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Caravan — independent London record boutique","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5331":{"type":"TEXT","id":"93:5331","name":"Synthesis","absoluteBoundingBox":{"x":10450.0,"y":8255.275390625,"width":287.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":8257.8515625,"width":243.78125,"height":59.19140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":287.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Synthesis","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5325":{"type":"TEXT","id":"93:5325","name":"The brick-and-mortar trade has known this for decades. Physical record shops sell discovery — the staff pick, the in-store mix, the conversation. Most webshops drop all of that the moment you go online. The shops that don't are the ones earning return visits.","absoluteBoundingBox":{"x":10450.0,"y":7908.27490234375,"width":287.0,"height":270.0},"isolatedAbsoluteRenderBounds":{"x":10450.1904296875,"y":7914.455078125,"width":285.5673828125,"height":255.0478515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5061.27490234375]],"size":{"x":287.0,"y":270.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The brick-and-mortar trade has known this for decades. Physical record shops sell discovery — the staff pick, the in-store mix, the conversation. Most webshops drop all of that the moment you go online. The shops that don't are the ones earning return visits.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4476":{"type":"TEXT","id":"93:4476","name":"Concept testing with a wider sample to validate that the editorial framing actually drives return visits, not just first-visit goodwill.","absoluteBoundingBox":{"x":8618.0,"y":8631.0,"width":780.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":8619.044921875,"y":8637.1796875,"width":759.6484375,"height":48.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Concept testing with a wider sample to validate that the editorial framing actually drives return visits, not just first-visit goodwill.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5345":{"type":"TEXT","id":"93:5345","name":"Design question","absoluteBoundingBox":{"x":10450.0,"y":9273.275390625,"width":287.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":10451.2041015625,"y":9275.0634765625,"width":203.1943359375,"height":29.568359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,6426.27490234375]],"size":{"x":287.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Design question","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4221":{"type":"TEXT","id":"93:4221","name":"Contact","absoluteBoundingBox":{"x":9342.0,"y":140.0,"width":56.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":9342.0,"y":143.703994750977,"width":55.720703125,"height":13.6959991455078},"relativeTransform":[[1.0,0.0,146.0],[0.0,1.0,0.0]],"size":{"x":56.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Contact","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/contact"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4862":{"type":"FRAME","id":"93:4862","name":"Meta-Scope","absoluteBoundingBox":{"x":9622.0,"y":693.0,"width":640.0,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":693.0,"width":640.0,"height":42.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,132.0]],"size":{"x":640.0,"y":42.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":6.0,"counterAxisSizingMode":"FIXED","children":["93:4863","93:4864"]},"93:5317":{"type":"FRAME","id":"93:5317","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":7760.27490234375,"width":287.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":7760.27490234375,"width":287.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,204.0]],"size":{"x":287.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5318","93:5320"]},"93:5204":{"type":"TEXT","id":"93:5204","name":"07 The work","absoluteBoundingBox":{"x":10450.0,"y":2677.0,"width":79.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":10450.76953125,"y":2682.5,"width":77.943359375,"height":10.66796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,243.0]],"size":{"x":79.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"07  The work","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5320":{"type":"TEXT","id":"93:5320","name":"Clear trust signals (shipping, condition grading, support).","absoluteBoundingBox":{"x":10470.0,"y":7760.27490234375,"width":267.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10471.044921875,"y":7765.2197265625,"width":242.6435546875,"height":50.10205078125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Clear trust signals (shipping, condition grading, support).","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5318":{"type":"SVG","id":"93:5318","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":7760.27490234375,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":7760.27490234375,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5381":{"type":"FRAME","id":"93:5381","name":"Image","absoluteBoundingBox":{"x":10450.0,"y":11339.275390625,"width":287.0,"height":555.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":11339.275390625,"width":287.0,"height":555.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,8492.275390625]],"size":{"x":287.0,"y":555.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":12.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["93:5382"]},"93:5316":{"type":"TEXT","id":"93:5316","name":"Better curation framing — the shop has a point of view, not just inventory.","absoluteBoundingBox":{"x":10470.0,"y":7658.27490234375,"width":267.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10469.8291015625,"y":7664.455078125,"width":253.1240234375,"height":78.86669921875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Better curation framing — the shop has a point of view, not just inventory.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5314":{"type":"SVG","id":"93:5314","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":7658.27490234375,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":7658.27490234375,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5310":{"type":"SVG","id":"93:5310","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":7556.27490234375,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":7556.27490234375,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5306":{"type":"TEXT","id":"93:5306","name":"What it revealed","absoluteBoundingBox":{"x":10450.0,"y":7282.27490234375,"width":287.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":7284.06298828125,"width":206.4619140625,"height":23.77197265625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4435.27490234375]],"size":{"x":287.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"What it revealed","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5406":{"type":"FRAME","id":"93:5406","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":15208.275390625,"width":287.0,"height":150.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":15208.275390625,"width":287.0,"height":150.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,252.0]],"size":{"x":287.0,"y":150.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5407","93:5409"]},"93:5302":{"type":"TEXT","id":"93:5302","name":"—","absoluteBoundingBox":{"x":10477.0,"y":6673.27490234375,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10477.0,"y":6681.841796875,"width":7.7998046875,"height":0.9619140625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"7:46":{"type":"TEXT","id":"7:46","name":"body/lede-22","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":25.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":25.0,"height":32.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":25.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":121.212112426758,"lineHeightPercentFontSize":145.454544067383,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5295":{"type":"FRAME","id":"93:5295","name":"Quote","absoluteBoundingBox":{"x":10450.0,"y":6238.0,"width":287.0,"height":251.274993896484},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":6238.0,"width":287.0,"height":251.274993896484},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3391.0]],"size":{"x":287.0,"y":251.274993896484},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":20.0,"paddingBottom":20.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["93:5296","93:5297"]},"93:5272":{"type":"FRAME","id":"93:5272","name":"List","absoluteBoundingBox":{"x":10450.0,"y":5420.0,"width":287.0,"height":438.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":5420.0,"width":287.0,"height":438.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2573.0]],"size":{"x":287.0,"y":438.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5273","93:5277","93:5281","93:5285","93:5289"]},"93:5288":{"type":"TEXT","id":"93:5288","name":"Account / wishlist UI advertised but non-functional.","absoluteBoundingBox":{"x":10470.0,"y":5696.0,"width":267.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10470.1142578125,"y":5701.6669921875,"width":262.8154296875,"height":45.56103515625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Account / wishlist UI advertised but non-functional.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4840":{"type":"FRAME","id":"93:4840","name":"NavLinks","absoluteBoundingBox":{"x":10060.0,"y":140.0,"width":202.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":10060.0,"y":140.0,"width":202.0,"height":19.0},"relativeTransform":[[1.0,0.0,438.0],[0.0,1.0,0.0]],"size":{"x":202.0,"y":19.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":32.0,"counterAxisAlignItems":"CENTER","children":["93:4841","93:4842","93:4843"]},"93:4349":{"type":"SVG","id":"93:4349","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":2832.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2832.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5286":{"type":"SVG","id":"93:5286","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":5696.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":5696.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5284":{"type":"TEXT","id":"93:5284","name":"Two competing navigation panels and a hero image eating the entire fold.","absoluteBoundingBox":{"x":10470.0,"y":5594.0,"width":267.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10470.28515625,"y":5600.18017578125,"width":223.185546875,"height":78.86669921875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Two competing navigation panels and a hero image eating the entire fold.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5274":{"type":"SVG","id":"93:5274","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":5420.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":5420.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5269":{"type":"TEXT","id":"93:5269","name":"Six participants in two groups: 4 regular vinyl buyers (online + offline), and 2 with interest in music but who rarely shop for it (modelling gift-buying and lapsed users).","absoluteBoundingBox":{"x":10450.0,"y":5100.0,"width":287.0,"height":180.0},"isolatedAbsoluteRenderBounds":{"x":10450.474609375,"y":5106.18017578125,"width":274.4326171875,"height":168.86669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2253.0]],"size":{"x":287.0,"y":180.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Six participants in two groups: 4 regular vinyl buyers (online + offline), and 2 with interest in music but who rarely shop for it (modelling gift-buying and lapsed users).","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5266":{"type":"TEXT","id":"93:5266","name":"SECTION","absoluteBoundingBox":{"x":10495.0,"y":4760.5,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":10495.4287109375,"y":4763.68994140625,"width":50.2333984375,"height":7.94189453125},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5264":{"type":"TEXT","id":"93:5264","name":"03","absoluteBoundingBox":{"x":10450.0,"y":4759.0,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10450.572265625,"y":4762.77001953125,"width":14.6845703125,"height":9.3857421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"03","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5237":{"type":"FRAME","id":"93:5237","name":"List","absoluteBoundingBox":{"x":10450.0,"y":4261.0,"width":287.0,"height":450.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":4261.0,"width":287.0,"height":450.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1414.0]],"size":{"x":287.0,"y":450.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5238","93:5242","93:5246","93:5250","93:5254","93:5258"]},"93:5352":{"type":"TEXT","id":"93:5352","name":"SECTION","absoluteBoundingBox":{"x":10495.0,"y":9578.775390625,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":10495.4287109375,"y":9581.9658203125,"width":50.2333984375,"height":7.94140625},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5263":{"type":"FRAME","id":"93:5263","name":"Eb","absoluteBoundingBox":{"x":10450.0,"y":4759.0,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":4759.0,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:5264","93:5265","93:5266"]},"93:5346":{"type":"FRAME","id":"93:5346","name":"Callout","absoluteBoundingBox":{"x":10450.0,"y":9321.275390625,"width":287.0,"height":208.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":9321.275390625,"width":287.0,"height":208.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,6474.27490234375]],"size":{"x":287.0,"y":208.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[8.0,8.0,8.0,8.0],"cornerRadius":8.0,"paddingTop":24.0,"paddingRight":28.0,"paddingBottom":24.0,"paddingLeft":28.0,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["93:5347"]},"93:5372":{"type":"TEXT","id":"93:5372","name":"Better orientation — breadcrumbs, stronger navigation cues, single nav pattern.","absoluteBoundingBox":{"x":10470.0,"y":10510.275390625,"width":267.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":10471.8046875,"y":10516.455078125,"width":228.63671875,"height":108.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Better orientation — breadcrumbs, stronger navigation cues, single nav pattern.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5261":{"type":"TEXT","id":"93:5261","name":"Card sort as an IA sense-check before wireframing.","absoluteBoundingBox":{"x":10470.0,"y":4651.0,"width":267.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10471.044921875,"y":4657.75,"width":260.7294921875,"height":48.296875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Card sort as an IA sense-check before wireframing.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4271":{"type":"TEXT","id":"93:4271","name":"07 The work","absoluteBoundingBox":{"x":8278.0,"y":1561.0,"width":79.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":8278.76953125,"y":1566.5,"width":77.943359375,"height":10.66796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,246.0]],"size":{"x":79.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"07  The work","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5254":{"type":"FRAME","id":"93:5254","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":4579.0,"width":287.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":4579.0,"width":287.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,318.0]],"size":{"x":287.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5255","93:5257"]},"93:5422":{"type":"TEXT","id":"93:5422","name":"SECTION","absoluteBoundingBox":{"x":10495.0,"y":15671.775390625,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":10495.4287109375,"y":15674.9658203125,"width":50.2333984375,"height":7.94140625},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5257":{"type":"TEXT","id":"93:5257","name":"Task analysis of the existing purchase flow.","absoluteBoundingBox":{"x":10470.0,"y":4579.0,"width":267.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10470.28515625,"y":4585.18017578125,"width":239.4501953125,"height":48.86669921875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Task analysis of the existing purchase flow.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5255":{"type":"SVG","id":"93:5255","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":4579.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":4579.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5250":{"type":"FRAME","id":"93:5250","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":4507.0,"width":287.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":4507.0,"width":287.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,246.0]],"size":{"x":287.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5251","93:5253"]},"93:5253":{"type":"TEXT","id":"93:5253","name":"Heuristic review of the live site.","absoluteBoundingBox":{"x":10470.0,"y":4507.0,"width":267.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10470.474609375,"y":4513.18017578125,"width":227.9306640625,"height":45.0478515625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Heuristic review of the live site.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5245":{"type":"TEXT","id":"93:5245","name":"Stakeholder + buyer interviews alongside the tests.","absoluteBoundingBox":{"x":10470.0,"y":4333.0,"width":267.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10470.474609375,"y":4339.18017578125,"width":265.1240234375,"height":48.86669921875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Stakeholder + buyer interviews alongside the tests.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4497":{"type":"TEXT","id":"93:4497","name":"Voices Radio.","absoluteBoundingBox":{"x":8278.0,"y":9454.0,"width":1120.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":8275.599609375,"y":9456.416015625,"width":554.7373046875,"height":81.50390625},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,136.0]],"size":{"x":1120.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Voices Radio.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":96.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.92,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":100.0,"lineHeightPercent":86.805549621582,"lineHeightPercentFontSize":104.166664123535,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5246":{"type":"FRAME","id":"93:5246","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":4405.0,"width":287.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":4405.0,"width":287.0,"height":90.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,144.0]],"size":{"x":287.0,"y":90.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5247","93:5249"]},"93:5247":{"type":"SVG","id":"93:5247","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":4405.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":4405.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5242":{"type":"FRAME","id":"93:5242","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":4333.0,"width":287.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":4333.0,"width":287.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,72.0]],"size":{"x":287.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5243","93:5245"]},"93:5199":{"type":"TEXT","id":"93:5199","name":"02 Process","absoluteBoundingBox":{"x":10450.0,"y":2507.0,"width":70.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":10450.76953125,"y":2513.35400390625,"width":68.7158203125,"height":9.81396484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,73.0]],"size":{"x":70.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"02  Process","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5243":{"type":"SVG","id":"93:5243","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":4333.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":4333.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5088":{"type":"TEXT","id":"93:5088","name":"SECTION","absoluteBoundingBox":{"x":9667.0,"y":10044.5,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":9667.4287109375,"y":10047.6904296875,"width":50.2333984375,"height":7.94140625},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5238":{"type":"FRAME","id":"93:5238","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":4261.0,"width":287.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":4261.0,"width":287.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":287.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5239","93:5241"]},"93:5432":{"type":"FRAME","id":"93:5432","name":"spacer","absoluteBoundingBox":{"x":10450.0,"y":17005.275390625,"width":1.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":17005.275390625,"width":1.0,"height":1.0},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,480.0]],"size":{"x":1.0,"y":1.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:5239":{"type":"SVG","id":"93:5239","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":4261.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":4261.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5236":{"type":"TEXT","id":"93:5236","name":"I worked the project through a full UX cycle — discovery, synthesis, ideation, design — using these methods:","absoluteBoundingBox":{"x":10450.0,"y":4125.0,"width":287.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":10450.1904296875,"y":4131.18017578125,"width":260.2587890625,"height":108.86669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1278.0]],"size":{"x":287.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I worked the project through a full UX cycle — discovery, synthesis, ideation, design — using these methods:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5332":{"type":"TEXT","id":"93:5332","name":"Two strategic directions came out of the research, and I argued for pursuing both — but with the second leading the design.","absoluteBoundingBox":{"x":10450.0,"y":8339.275390625,"width":287.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":10450.1904296875,"y":8345.455078125,"width":279.28125,"height":108.8671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5492.27490234375]],"size":{"x":287.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Two strategic directions came out of the research, and I argued for pursuing both — but with the second leading the design.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5235":{"type":"TEXT","id":"93:5235","name":"Process","absoluteBoundingBox":{"x":10450.0,"y":4041.0,"width":287.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10452.408203125,"y":4051.02392578125,"width":190.935546875,"height":40.09619140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":287.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Process","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5231":{"type":"FRAME","id":"93:5231","name":"Eb","absoluteBoundingBox":{"x":10450.0,"y":4012.0,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":4012.0,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:5232","93:5233","93:5234"]},"93:4481":{"type":"FRAME","id":"93:4481","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":8775.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":8775.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,246.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4482","93:4484"]},"93:5081":{"type":"FRAME","id":"93:5081","name":"Placeholder","absoluteBoundingBox":{"x":9622.0,"y":9205.0,"width":640.0,"height":636.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":9205.0,"width":640.0,"height":636.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":636.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"404f1767350bac63f17aa833a38206ca27644993","originalImageWidth":1352,"originalImageHeight":1072,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[8.0,8.0,8.0,8.0],"cornerRadius":8.0,"paddingTop":32.0,"paddingRight":32.0,"paddingBottom":32.0,"paddingLeft":32.0,"clipsContent":true,"layoutMode":"VERTICAL","primaryAxisAlignItems":"MAX","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":[]},"93:5322":{"type":"SVG","id":"93:5322","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":7832.27490234375,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":7832.27490234375,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5234":{"type":"TEXT","id":"93:5234","name":"SECTION","absoluteBoundingBox":{"x":10495.0,"y":4013.5,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":10495.4287109375,"y":4016.68994140625,"width":50.2333984375,"height":7.942138671875},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5232":{"type":"TEXT","id":"93:5232","name":"02","absoluteBoundingBox":{"x":10450.0,"y":4012.0,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10450.572265625,"y":4015.77001953125,"width":14.828125,"height":9.385986328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"02","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4951":{"type":"FRAME","id":"93:4951","name":"h2-wrap","absoluteBoundingBox":{"x":9622.0,"y":3312.0,"width":640.0,"height":189.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3312.0,"width":640.0,"height":189.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1160.0]],"size":{"x":640.0,"y":189.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4952","93:4956"]},"93:5229":{"type":"TEXT","id":"93:5229","name":"The implicit assumption in the brief was that the existing site was usable but unrefined. Early testing flipped that assumption.","absoluteBoundingBox":{"x":10450.0,"y":3844.0,"width":287.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":10450.1708984375,"y":3850.17993164062,"width":274.4111328125,"height":108.8671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,997.0]],"size":{"x":287.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The implicit assumption in the brief was that the existing site was usable but unrefined. Early testing flipped that assumption.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5117":{"type":"SVG","id":"93:5117","name":"Ellipse","absoluteBoundingBox":{"x":9622.0,"y":11135.0,"width":8.0,"height":8.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":11135.0,"width":8.0,"height":8.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4.0]],"size":{"x":8.0,"y":8.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"de74946458075a8fab247042e245438024936092"},"93:5225":{"type":"FRAME","id":"93:5225","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":3738.0,"width":287.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":3738.0,"width":287.0,"height":90.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,234.0]],"size":{"x":287.0,"y":90.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5226","93:5228"]},"93:5226":{"type":"SVG","id":"93:5226","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":3738.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":3738.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5224":{"type":"TEXT","id":"93:5224","name":"Product Listing Page (PLP) — multi-product browsing and filtering.","absoluteBoundingBox":{"x":10470.0,"y":3636.0,"width":267.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10470.1904296875,"y":3640.94506835938,"width":242.0634765625,"height":80.10205078125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Product Listing Page (PLP) — multi-product browsing and filtering.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5220":{"type":"TEXT","id":"93:5220","name":"Home — orient visitors to Caravan's mission and steer them towards desired products.","absoluteBoundingBox":{"x":10470.0,"y":3504.0,"width":267.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":10470.1708984375,"y":3510.17993164062,"width":238.5166015625,"height":108.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Home — orient visitors to Caravan's mission and steer them towards desired products.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5222":{"type":"SVG","id":"93:5222","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":3636.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":3636.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5217":{"type":"FRAME","id":"93:5217","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":3504.0,"width":287.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":3504.0,"width":287.0,"height":120.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":287.0,"y":120.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5218","93:5220"]},"93:5150":{"type":"TEXT","id":"93:5150","name":"CAPE FUTURA","absoluteBoundingBox":{"x":10469.0,"y":140.0,"width":104.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10469.8115234375,"y":144.059997558594,"width":102.4677734375,"height":10.1080017089844},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,0.0]],"size":{"x":104.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"CAPE FUTURA","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.12,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1999988555908,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5218":{"type":"SVG","id":"93:5218","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":3504.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":3504.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5209":{"type":"FRAME","id":"93:5209","name":"Eb","absoluteBoundingBox":{"x":10450.0,"y":2879.0,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":2879.0,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:5210","93:5211","93:5212"]},"93:5212":{"type":"TEXT","id":"93:5212","name":"SECTION","absoluteBoundingBox":{"x":10495.0,"y":2880.5,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":10495.4287109375,"y":2883.68994140625,"width":50.2333984375,"height":7.942138671875},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5210":{"type":"TEXT","id":"93:5210","name":"01","absoluteBoundingBox":{"x":10450.0,"y":2879.0,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10450.572265625,"y":2882.77001953125,"width":15.087890625,"height":9.385986328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"01","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5202":{"type":"TEXT","id":"93:5202","name":"05 Synthesis","absoluteBoundingBox":{"x":10450.0,"y":2609.0,"width":83.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":10450.76953125,"y":2614.080078125,"width":81.4716796875,"height":13.90185546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,175.0]],"size":{"x":83.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"05  Synthesis","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5198":{"type":"TEXT","id":"93:5198","name":"01 Brief & scope","absoluteBoundingBox":{"x":10450.0,"y":2473.0,"width":106.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":10450.76953125,"y":2478.080078125,"width":104.283203125,"height":13.90185546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,39.0]],"size":{"x":106.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"01  Brief & scope","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5189":{"type":"FRAME","id":"93:5189","name":"TLDRRight","absoluteBoundingBox":{"x":10450.0,"y":1316.0,"width":287.0,"height":1020.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":1316.0,"width":287.0,"height":1020.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,138.0]],"size":{"x":287.0,"y":1020.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":16.0,"counterAxisSizingMode":"FIXED","children":["93:5190"]},"93:5190":{"type":"TEXT","id":"93:5190","name":"Caravan were seeking for a UI polish on three pages of their webshop. Eight weeks later I'd reframed the brief: the website's real problem wasn't (only) usability, it was purpose. Buyers go to global marketplaces like Discogs for rarities, and to their regular shops for new releases — Caravan's online store didn't have a strong position among those consumer options. I ran 6 moderated usability tests across two recruit groups, benchmarked the site against 8+ competitors, and made a strategic case: Caravan should compete on discovery and curation, not catalogue size. I prototyped a discovery-first storefront — editorial-led home, curated PLP with editorial banners between listings, a clearer PDP — and tested it through mid- and hi-fi rounds.","absoluteBoundingBox":{"x":10450.0,"y":1316.0,"width":287.0,"height":1020.0},"isolatedAbsoluteRenderBounds":{"x":10450.1982421875,"y":1322.83996582031,"width":284.0908203125,"height":1003.42395019531},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":287.0,"y":1020.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Caravan were seeking for a UI polish on three pages of their webshop. Eight weeks later I'd reframed the brief: the website's real problem wasn't (only) usability, it was purpose. Buyers go to global marketplaces like Discogs for rarities, and to their regular shops for new releases — Caravan's online store didn't have a strong position among those consumer options.\n\nI ran 6 moderated usability tests across two recruit groups, benchmarked the site against 8+ competitors, and made a strategic case: Caravan should compete on discovery and curation, not catalogue size. I prototyped a discovery-first storefront — editorial-led home, curated PLP with editorial banners between listings, a clearer PDP — and tested it through mid- and hi-fi rounds.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.0,"lineHeightPercent":128.787872314453,"lineHeightPercentFontSize":154.545455932617,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5187":{"type":"TEXT","id":"93:5187","name":"TL;DR","absoluteBoundingBox":{"x":10468.0,"y":1178.0,"width":40.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":10468.2998046875,"y":1182.6240234375,"width":39.041015625,"height":10.115966796875},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,0.0]],"size":{"x":40.0,"y":16.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"TL;DR","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.96,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.5999994277954,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5186":{"type":"SVG","id":"93:5186","name":"Ellipse","absoluteBoundingBox":{"x":10450.0,"y":1182.0,"width":8.0,"height":8.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":1182.0,"width":8.0,"height":8.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4.0]],"size":{"x":8.0,"y":8.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"de74946458075a8fab247042e245438024936092"},"93:4284":{"type":"FRAME","id":"93:4284","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":1642.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":1642.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4285","93:4287"]},"93:5303":{"type":"TEXT","id":"93:5303","name":"SECTION","absoluteBoundingBox":{"x":10495.0,"y":6674.77490234375,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":10495.4287109375,"y":6677.96484375,"width":50.2333984375,"height":7.94189453125},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5184":{"type":"FRAME","id":"93:5184","name":"TLDRLeft","absoluteBoundingBox":{"x":10450.0,"y":1178.0,"width":240.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":1178.0,"width":240.0,"height":58.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":240.0,"y":58.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["93:5185","93:5188"]},"93:5449":{"type":"TEXT","id":"93:5449","name":"LinkedIn","absoluteBoundingBox":{"x":10550.0,"y":17393.275390625,"width":59.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10550.0,"y":17395.576171875,"width":58.3896484375,"height":13.94921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,24.0]],"size":{"x":59.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"LinkedIn","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.linkedin.com/in/petterispara/","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5146":{"type":"FRAME","id":"93:5146","name":"Hero","absoluteBoundingBox":{"x":10406.0,"y":100.0,"width":375.0,"height":1018.0},"isolatedAbsoluteRenderBounds":{"x":10406.0,"y":100.0,"width":375.0,"height":1018.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":1018.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.850980401039124,"b":0.768627464771271,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":40.0,"paddingRight":44.0,"paddingBottom":64.0,"paddingLeft":44.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":10.0,"counterAxisSizingMode":"FIXED","children":["93:5147","93:5155","93:5156","93:5159","93:5160","93:5161","93:5162","93:5163","93:5164","93:5165","93:5166"]},"93:5166":{"type":"FRAME","id":"93:5166","name":"Meta","absoluteBoundingBox":{"x":10450.0,"y":660.0,"width":287.0,"height":394.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":660.0,"width":287.0,"height":394.0},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,560.0]],"size":{"x":287.0,"y":394.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["93:5167","93:5170","93:5173","93:5176","93:5179"]},"93:5179":{"type":"FRAME","id":"93:5179","name":"Meta-Status","absoluteBoundingBox":{"x":10450.0,"y":990.0,"width":287.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":990.0,"width":287.0,"height":64.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,330.0]],"size":{"x":287.0,"y":64.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":6.0,"counterAxisSizingMode":"FIXED","children":["93:5180","93:5181"]},"93:5230":{"type":"FRAME","id":"93:5230","name":"h2-wrap","absoluteBoundingBox":{"x":10450.0,"y":3980.0,"width":287.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":3980.0,"width":287.0,"height":129.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1133.0]],"size":{"x":287.0,"y":129.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5231","93:5235"]},"93:5181":{"type":"TEXT","id":"93:5181","name":"Concept / interactive prototype (Conceptual work, not implemented)","absoluteBoundingBox":{"x":10450.0,"y":1010.0,"width":287.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":10450.2802734375,"y":1014.16998291016,"width":278.1416015625,"height":36.8120727539062},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,20.0]],"size":{"x":287.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Concept / interactive prototype (Conceptual work, not implemented)","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5178":{"type":"TEXT","id":"93:5178","name":"8 weeks, part-time","absoluteBoundingBox":{"x":10450.0,"y":944.0,"width":287.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":10450.6298828125,"y":949.080017089844,"width":115.9619140625,"height":13.9019775390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,20.0]],"size":{"x":287.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"8 weeks, part-time","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5177":{"type":"TEXT","id":"93:5177","name":"Timeline","absoluteBoundingBox":{"x":10450.0,"y":924.0,"width":287.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":10450.275390625,"y":927.322021484375,"width":57.8076171875,"height":7.677978515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":287.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Timeline","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5173":{"type":"FRAME","id":"93:5173","name":"Meta-Scope","absoluteBoundingBox":{"x":10450.0,"y":836.0,"width":287.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":836.0,"width":287.0,"height":64.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,176.0]],"size":{"x":287.0,"y":64.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":6.0,"counterAxisSizingMode":"FIXED","children":["93:5174","93:5175"]},"93:5049":{"type":"TEXT","id":"93:5049","name":"Editorial-led discovery — generous space for curated content.","absoluteBoundingBox":{"x":9642.0,"y":6580.0,"width":620.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9643.900390625,"y":6586.18017578125,"width":525.1181640625,"height":18.86669921875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Editorial-led discovery — generous space for curated content.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5174":{"type":"TEXT","id":"93:5174","name":"Scope","absoluteBoundingBox":{"x":10450.0,"y":836.0,"width":287.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":10450.4287109375,"y":839.190002441406,"width":35.2275390625,"height":7.9420166015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":287.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Scope","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5172":{"type":"TEXT","id":"93:5172","name":"Caravan — independent London record boutique","absoluteBoundingBox":{"x":10450.0,"y":768.0,"width":287.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":10450.76953125,"y":773.080017089844,"width":243.7392578125,"height":35.9019775390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,20.0]],"size":{"x":287.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Caravan — independent London record boutique","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5171":{"type":"TEXT","id":"93:5171","name":"Client","absoluteBoundingBox":{"x":10450.0,"y":748.0,"width":287.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":10450.6376953125,"y":751.190002441406,"width":43.0654296875,"height":7.9420166015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":287.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Client","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5165":{"type":"FRAME","id":"93:5165","name":"spacer","absoluteBoundingBox":{"x":10450.0,"y":649.0,"width":1.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":649.0,"width":1.0,"height":1.0},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,549.0]],"size":{"x":1.0,"y":1.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:4488":{"type":"TEXT","id":"93:4488","name":"—","absoluteBoundingBox":{"x":8625.0,"y":8853.0,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8625.0,"y":8861.5673828125,"width":7.7998046875,"height":0.9619140625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5163":{"type":"FRAME","id":"93:5163","name":"spacer","absoluteBoundingBox":{"x":10450.0,"y":627.0,"width":1.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":627.0,"width":1.0,"height":1.0},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,527.0]],"size":{"x":1.0,"y":1.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:5160":{"type":"TEXT","id":"93:5160","name":"Caravan Records.","absoluteBoundingBox":{"x":10450.0,"y":292.0,"width":307.0,"height":136.0},"isolatedAbsoluteRenderBounds":{"x":10451.2802734375,"y":297.175994873047,"width":235.2392578125,"height":107.10400390625},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,192.0]],"size":{"x":307.0,"y":136.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Caravan Records.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","fontVariantPosition":"NORMAL","fontSize":64.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.92,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":78.1249923706055,"lineHeightPercentFontSize":93.75,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4847":{"type":"TEXT","id":"93:4847","name":"CASE STUDY 02 — UX RESEARCH + CONCEPT","absoluteBoundingBox":{"x":9640.0,"y":160.0,"width":301.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":9640.6962890625,"y":164.479995727539,"width":299.794921875,"height":8.66400146484375},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,0.0]],"size":{"x":301.0,"y":16.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"CASE STUDY 02 — UX RESEARCH + CONCEPT","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.96,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.5999994277954,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5158":{"type":"TEXT","id":"93:5158","name":"CASE STUDY 02 — UX RESEARCH + CONCEPT","absoluteBoundingBox":{"x":10468.0,"y":239.0,"width":269.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":10468.580078125,"y":241.899993896484,"width":249.8291015625,"height":7.22000122070312},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,0.0]],"size":{"x":269.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"CASE STUDY 02 — UX RESEARCH + CONCEPT","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","fontVariantPosition":"NORMAL","fontSize":10.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.8,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4223":{"type":"FRAME","id":"93:4223","name":"Eyebrow","absoluteBoundingBox":{"x":8278.0,"y":255.0,"width":319.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":255.0,"width":319.0,"height":16.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,155.0]],"size":{"x":319.0,"y":16.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:4224","93:4225"]},"93:5157":{"type":"SVG","id":"93:5157","name":"Ellipse","absoluteBoundingBox":{"x":10450.0,"y":239.0,"width":8.0,"height":8.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":239.0,"width":8.0,"height":8.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":8.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"de74946458075a8fab247042e245438024936092"},"93:4506":{"type":"TEXT","id":"93:4506","name":"CAPE FUTURA","absoluteBoundingBox":{"x":8278.0,"y":9865.0,"width":240.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":8278.7998046875,"y":9871.3603515625,"width":239.654296875,"height":29.439453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":240.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"CAPE FUTURA","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.4,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.0,"lineHeightPercent":91.6666717529297,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5147":{"type":"FRAME","id":"93:5147","name":"Nav","absoluteBoundingBox":{"x":10450.0,"y":140.0,"width":287.0,"height":78.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":140.0,"width":287.0,"height":78.0},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,40.0]],"size":{"x":287.0,"y":78.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":40.0,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["93:5148","93:5151"]},"93:5151":{"type":"FRAME","id":"93:5151","name":"NavLinks","absoluteBoundingBox":{"x":10450.0,"y":198.0,"width":202.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":198.0,"width":202.0,"height":19.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,58.0]],"size":{"x":202.0,"y":19.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":32.0,"counterAxisAlignItems":"CENTER","children":["93:5152","93:5153","93:5154"]},"93:5125":{"type":"FRAME","id":"93:5125","name":"Footer","absoluteBoundingBox":{"x":9542.0,"y":11551.0,"width":800.0,"height":299.0},"isolatedAbsoluteRenderBounds":{"x":9542.0,"y":11551.0,"width":800.0,"height":299.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,11451.0]],"size":{"x":800.0,"y":299.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0392156876623631,"g":0.0392156876623631,"b":0.0392156876623631,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":56.0,"paddingRight":80.0,"paddingBottom":32.0,"paddingLeft":80.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":48.0,"counterAxisSizingMode":"FIXED","children":["93:5126","93:5139","93:5140"]},"93:5154":{"type":"TEXT","id":"93:5154","name":"Contact","absoluteBoundingBox":{"x":10596.0,"y":198.0,"width":56.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":10596.0,"y":201.703994750977,"width":55.720703125,"height":13.6959991455078},"relativeTransform":[[1.0,0.0,146.0],[0.0,1.0,0.0]],"size":{"x":56.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Contact","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/contact"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4510":{"type":"TEXT","id":"93:4510","name":"Site","absoluteBoundingBox":{"x":9231.0,"y":9865.0,"width":30.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":9231.4287109375,"y":9868.1904296875,"width":27.7509765625,"height":7.94140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":30.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.603921592235565,"g":0.584313750267029,"b":0.560784339904785,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Site","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4832":{"type":"FRAME","id":"93:4832","name":"Tablet","absoluteBoundingBox":{"x":9542.0,"y":100.0,"width":800.0,"height":11750.0},"isolatedAbsoluteRenderBounds":{"x":9542.0,"y":100.0,"width":800.0,"height":11750.0},"relativeTransform":[[1.0,0.0,1408.0],[0.0,1.0,100.0]],"size":{"x":800.0,"y":11750.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["93:4833"]},"93:4834":{"type":"FRAME","id":"93:4834","name":"Caravan — Desktop 1280","absoluteBoundingBox":{"x":9542.0,"y":100.0,"width":800.0,"height":11750.0},"isolatedAbsoluteRenderBounds":{"x":9542.0,"y":100.0,"width":800.0,"height":11750.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":11750.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","maxWidth":800.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["93:4835","93:4871","93:4880","93:5115","93:5125"]},"93:5126":{"type":"FRAME","id":"93:5126","name":"FooterTop","absoluteBoundingBox":{"x":9622.0,"y":11607.0,"width":640.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":11607.0,"width":640.0,"height":100.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,56.0]],"size":{"x":640.0,"y":100.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":80.0,"primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["93:5127","93:5130"]},"93:5388":{"type":"FRAME","id":"93:5388","name":"Placeholder","absoluteBoundingBox":{"x":10450.0,"y":12550.275390625,"width":287.0,"height":805.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":12550.275390625,"width":287.0,"height":805.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":287.0,"y":805.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"3f6d4de089ce55f975d980fcba5ab3ee16d42c1e","originalImageWidth":1160,"originalImageHeight":1222,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[8.0,8.0,8.0,8.0],"cornerRadius":8.0,"paddingTop":32.0,"paddingRight":32.0,"paddingBottom":32.0,"paddingLeft":32.0,"clipsContent":true,"layoutMode":"VERTICAL","primaryAxisAlignItems":"MAX","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":[]},"93:4383":{"type":"TEXT","id":"93:4383","name":"Better curation framing — the shop has a point of view, not just inventory.","absoluteBoundingBox":{"x":8618.0,"y":3843.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8619.900390625,"y":3849.17993164062,"width":631.7705078125,"height":18.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Better curation framing — the shop has a point of view, not just inventory.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5134":{"type":"TEXT","id":"93:5134","name":"About","absoluteBoundingBox":{"x":10095.0,"y":11659.0,"width":41.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10095.0,"y":11661.75,"width":40.41015625,"height":13.5},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,52.0]],"size":{"x":41.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"About","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","hyperlink":{"type":"NODE","nodeID":"/about"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4904":{"type":"TEXT","id":"93:4904","name":"The scope I was given covered the three pages most load-bearing for purchase:","absoluteBoundingBox":{"x":9622.0,"y":2463.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9622.28515625,"y":2469.17993164062,"width":591.0712890625,"height":48.8671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,311.0]],"size":{"x":640.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The scope I was given covered the three pages most load-bearing for purchase:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5148":{"type":"FRAME","id":"93:5148","name":"Logo","absoluteBoundingBox":{"x":10450.0,"y":140.0,"width":123.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":140.0,"width":123.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":123.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":93,"localID":3279},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:5149","93:5150"]},"93:4852":{"type":"FRAME","id":"93:4852","name":"spacer","absoluteBoundingBox":{"x":9622.0,"y":558.0,"width":1.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":558.0,"width":1.0,"height":1.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,458.0]],"size":{"x":1.0,"y":1.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:5124":{"type":"TEXT","id":"93:5124","name":"→","absoluteBoundingBox":{"x":9834.0,"y":11422.0,"width":15.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":9835.7119140625,"y":11426.568359375,"width":11.2001953125,"height":10.3359375},"relativeTransform":[[1.0,0.0,212.0],[0.0,1.0,14.0]],"size":{"x":15.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0392156876623631,"g":0.0392156876623631,"b":0.0392156876623631,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"→","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5123":{"type":"TEXT","id":"93:5123","name":"Read the next case study","absoluteBoundingBox":{"x":9644.0,"y":11422.0,"width":182.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":9645.2958984375,"y":11424.919921875,"width":180.1279296875,"height":15.568359375},"relativeTransform":[[1.0,0.0,22.0],[0.0,1.0,14.0]],"size":{"x":182.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0392156876623631,"g":0.0392156876623631,"b":0.0392156876623631,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Read the next case study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5120":{"type":"TEXT","id":"93:5120","name":"From a static homepage to a community-first listening experience.","absoluteBoundingBox":{"x":9622.0,"y":11295.0,"width":640.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":9623.25390625,"y":11300.83984375,"width":537.0048828125,"height":53.845703125},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,260.0]],"size":{"x":640.0,"y":64.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.603921592235565,"g":0.584313750267029,"b":0.560784339904785,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"From a static homepage to a community-first listening experience.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":121.212112426758,"lineHeightPercentFontSize":145.454544067383,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4880":{"type":"FRAME","id":"93:4880","name":"BodyOuter","absoluteBoundingBox":{"x":9542.0,"y":1737.0,"width":800.0,"height":9298.0},"isolatedAbsoluteRenderBounds":{"x":9542.0,"y":1737.0,"width":800.0,"height":9298.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1637.0]],"size":{"x":800.0,"y":9298.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":80.0,"paddingBottom":96.0,"paddingLeft":80.0,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["93:4881","93:4882","93:4883"]},"93:5358":{"type":"SVG","id":"93:5358","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":10204.275390625,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":10204.275390625,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5114":{"type":"TEXT","id":"93:5114","name":"While Caravan loved the re-design, they didn't ship it due to lack of resources. The artefact that remains is the case for what their online presence could be — and a prototype that shows what it would feel like.","absoluteBoundingBox":{"x":9622.0,"y":10849.0,"width":640.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":9622.474609375,"y":10855.1796875,"width":617.0166015625,"height":78.8671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,8697.0]],"size":{"x":640.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"While Caravan loved the re-design, they didn't ship it due to lack of resources. The artefact that remains is the case for what their online presence could be — and a prototype that shows what it would feel like.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5107":{"type":"FRAME","id":"93:5107","name":"h2-wrap","absoluteBoundingBox":{"x":9622.0,"y":10508.0,"width":640.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":10508.0,"width":640.0,"height":129.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,8356.0]],"size":{"x":640.0,"y":129.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5108","93:5112"]},"93:5348":{"type":"FRAME","id":"93:5348","name":"h2-wrap","absoluteBoundingBox":{"x":10450.0,"y":9545.275390625,"width":287.0,"height":249.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":9545.275390625,"width":287.0,"height":249.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,6698.27490234375]],"size":{"x":287.0,"y":249.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5349","93:5353"]},"93:4357":{"type":"SVG","id":"93:4357","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":2916.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2916.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5112":{"type":"TEXT","id":"93:5112","name":"Reflections","absoluteBoundingBox":{"x":9622.0,"y":10569.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9624.408203125,"y":10571.576171875,"width":279.798828125,"height":47.5439453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":640.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Reflections","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5090":{"type":"FRAME","id":"93:5090","name":"List","absoluteBoundingBox":{"x":9622.0,"y":10156.0,"width":640.0,"height":336.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":10156.0,"width":640.0,"height":336.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,8004.0]],"size":{"x":640.0,"y":336.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5091","93:5095","93:5099","93:5103"]},"93:5313":{"type":"FRAME","id":"93:5313","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":7658.27490234375,"width":287.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":7658.27490234375,"width":287.0,"height":90.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,102.0]],"size":{"x":287.0,"y":90.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5314","93:5316"]},"93:5103":{"type":"FRAME","id":"93:5103","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":10432.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":10432.0,"width":640.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,276.0]],"size":{"x":640.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5104","93:5106"]},"93:5104":{"type":"SVG","id":"93:5104","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":10432.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":10432.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4304":{"type":"FRAME","id":"93:4304","name":"List","absoluteBoundingBox":{"x":8598.0,"y":2069.0,"width":800.0,"height":240.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2069.0,"width":800.0,"height":240.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,754.0]],"size":{"x":800.0,"y":240.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4305","93:4309","93:4313","93:4317","93:4321","93:4325"]},"93:5213":{"type":"TEXT","id":"93:5213","name":"Brief & scope","absoluteBoundingBox":{"x":10450.0,"y":2908.0,"width":287.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":10449.7197265625,"y":2910.57592773438,"width":176.0625,"height":119.135986328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":287.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Brief & scope","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4316":{"type":"TEXT","id":"93:4316","name":"Competitive benchmarking and feature inventory across 8 record retailers.","absoluteBoundingBox":{"x":8618.0,"y":2153.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8619.044921875,"y":2159.17993164062,"width":636.763671875,"height":18.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Competitive benchmarking and feature inventory across 8 record retailers.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5096":{"type":"SVG","id":"93:5096","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":10288.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":10288.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5074":{"type":"TEXT","id":"93:5074","name":"Hi-fi — moodboard & visual decisions","absoluteBoundingBox":{"x":9622.0,"y":7956.0,"width":640.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":9623.2041015625,"y":7957.7880859375,"width":469.3955078125,"height":23.77197265625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5804.0]],"size":{"x":640.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Hi-fi — moodboard & visual decisions","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5094":{"type":"TEXT","id":"93:5094","name":"Stakeholder alignment on the strategic direction — the editorial / mix-series proposition costs editorial labour. The shop owner needs to choose between guest mixes, written editorials, or a net-radio-style channel.","absoluteBoundingBox":{"x":9642.0,"y":10156.0,"width":620.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":9642.474609375,"y":10161.6669921875,"width":605.63671875,"height":105.560546875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Stakeholder alignment on the strategic direction — the editorial / mix-series proposition costs editorial labour. The shop owner needs to choose between guest mixes, written editorials, or a net-radio-style channel.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5092":{"type":"SVG","id":"93:5092","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":10156.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":10156.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4939":{"type":"FRAME","id":"93:4939","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":3182.0,"width":640.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3182.0,"width":640.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,156.0]],"size":{"x":640.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4940","93:4942"]},"93:5326":{"type":"FRAME","id":"93:5326","name":"h2-wrap","absoluteBoundingBox":{"x":10450.0,"y":8194.275390625,"width":287.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":8194.275390625,"width":287.0,"height":129.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5347.27490234375]],"size":{"x":287.0,"y":129.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5327","93:5331"]},"93:4398":{"type":"TEXT","id":"93:4398","name":"Synthesis","absoluteBoundingBox":{"x":8598.0,"y":4140.0,"width":800.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":4142.576171875,"width":243.78125,"height":59.19189453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":800.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Synthesis","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5089":{"type":"TEXT","id":"93:5089","name":"What I'd do next","absoluteBoundingBox":{"x":9622.0,"y":10072.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":10078.2158203125,"width":402.8603515625,"height":43.904296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":640.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"What I'd do next","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5116":{"type":"FRAME","id":"93:5116","name":"Eb","absoluteBoundingBox":{"x":9622.0,"y":11131.0,"width":140.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":11131.0,"width":140.0,"height":16.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,96.0]],"size":{"x":140.0,"y":16.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:5117","93:5118"]},"93:5059":{"type":"SVG","id":"93:5059","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":6766.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":6766.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5118":{"type":"TEXT","id":"93:5118","name":"NEXT CASE STUDY","absoluteBoundingBox":{"x":9640.0,"y":11131.0,"width":122.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":9640.8642578125,"y":11135.48046875,"width":120.3662109375,"height":8.6630859375},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,0.0]],"size":{"x":122.0,"y":16.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.603921592235565,"g":0.584313750267029,"b":0.560784339904785,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"NEXT CASE STUDY","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.96,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.5999994277954,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4276":{"type":"FRAME","id":"93:4276","name":"Eb","absoluteBoundingBox":{"x":8598.0,"y":1347.0,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":1347.0,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:4277","93:4278","93:4279"]},"93:5086":{"type":"TEXT","id":"93:5086","name":"08","absoluteBoundingBox":{"x":9622.0,"y":10043.0,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9622.572265625,"y":10046.76953125,"width":14.931640625,"height":9.38671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"08","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5298":{"type":"TEXT","id":"93:5298","name":"This became the project's pivot point. The brief was no longer \"fix the three pages.\" It was \"find Caravan's role online.\"","absoluteBoundingBox":{"x":10450.0,"y":6505.27490234375,"width":287.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":10450.28515625,"y":6511.455078125,"width":275.828125,"height":105.0478515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3658.27490234375]],"size":{"x":287.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"This became the project's pivot point. The brief was no longer \"fix the three pages.\" It was \"find Caravan's role online.\"","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5083":{"type":"TEXT","id":"93:5083","name":"A second testing round on the near-final prototype surfaced a clear list to action: more breathing room (gutters, columns); type pairing flagged for review; CTA spacing fixes; card layout fine-tuning.","absoluteBoundingBox":{"x":9622.0,"y":9905.0,"width":640.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":9622.1142578125,"y":9911.1796875,"width":631.62890625,"height":78.8671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7753.0]],"size":{"x":640.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"A second testing round on the near-final prototype surfaced a clear list to action: more breathing room (gutters, columns); type pairing flagged for review; CTA spacing fixes; card layout fine-tuning.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5078":{"type":"TEXT","id":"93:5078","name":"Hi-fi — iterations","absoluteBoundingBox":{"x":9622.0,"y":8961.0,"width":640.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":9623.2041015625,"y":8962.7880859375,"width":210.947265625,"height":23.771484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,6809.0]],"size":{"x":640.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Hi-fi — iterations","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5076":{"type":"FRAME","id":"93:5076","name":"Image","absoluteBoundingBox":{"x":9622.0,"y":8140.0,"width":640.0,"height":805.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":8140.0,"width":640.0,"height":805.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5988.0]],"size":{"x":640.0,"y":805.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5077"]},"93:5072":{"type":"TEXT","id":"93:5072","name":"Mid-fi testing","absoluteBoundingBox":{"x":9622.0,"y":7802.0,"width":640.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":9622.419921875,"y":7803.7880859375,"width":170.3759765625,"height":29.56787109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5650.0]],"size":{"x":640.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Mid-fi testing","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5071":{"type":"FRAME","id":"93:5071","name":"Placeholder","absoluteBoundingBox":{"x":9622.0,"y":7231.0,"width":640.0,"height":555.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":7231.0,"width":640.0,"height":555.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":555.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"4144fcbc1ea3b26034980ab67fa2e4b14b043c5d","originalImageWidth":1100,"originalImageHeight":766,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[8.0,8.0,8.0,8.0],"cornerRadius":8.0,"paddingTop":32.0,"paddingRight":32.0,"paddingBottom":32.0,"paddingLeft":32.0,"clipsContent":true,"layoutMode":"VERTICAL","primaryAxisAlignItems":"MAX","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":[]},"93:4452":{"type":"TEXT","id":"93:4452","name":"Hi-fi — moodboard & visual decisions","absoluteBoundingBox":{"x":8598.0,"y":6389.0,"width":800.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":8599.2041015625,"y":6390.7880859375,"width":469.3955078125,"height":23.77197265625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5074.0]],"size":{"x":800.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Hi-fi — moodboard & visual decisions","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5365":{"type":"FRAME","id":"93:5365","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":10408.275390625,"width":287.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":10408.275390625,"width":287.0,"height":90.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,204.0]],"size":{"x":287.0,"y":90.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5366","93:5368"]},"93:4298":{"type":"FRAME","id":"93:4298","name":"Eb","absoluteBoundingBox":{"x":8598.0,"y":1880.0,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":1880.0,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:4299","93:4300","93:4301"]},"93:5068":{"type":"TEXT","id":"93:5068","name":"Wireframes — mid-fidelity","absoluteBoundingBox":{"x":9622.0,"y":6987.0,"width":640.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":6988.7880859375,"width":330.32421875,"height":29.595703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4835.0]],"size":{"x":640.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Wireframes — mid-fidelity","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5091":{"type":"FRAME","id":"93:5091","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":10156.0,"width":640.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":10156.0,"width":640.0,"height":120.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":120.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5092","93:5094"]},"93:5431":{"type":"TEXT","id":"93:5431","name":"From a static homepage to a community-first listening experience.","absoluteBoundingBox":{"x":10450.0,"y":16885.275390625,"width":287.0,"height":96.0},"isolatedAbsoluteRenderBounds":{"x":10451.25390625,"y":16891.115234375,"width":279.6943359375,"height":85.845703125},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,360.0]],"size":{"x":287.0,"y":96.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.603921592235565,"g":0.584313750267029,"b":0.560784339904785,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"From a static homepage to a community-first listening experience.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":121.212112426758,"lineHeightPercentFontSize":145.454544067383,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5062":{"type":"FRAME","id":"93:5062","name":"h2-wrap","absoluteBoundingBox":{"x":9622.0,"y":6842.0,"width":640.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":6842.0,"width":640.0,"height":129.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4690.0]],"size":{"x":640.0,"y":129.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5063","93:5067"]},"93:5382":{"type":"FRAME","id":"93:5382","name":"Placeholder","absoluteBoundingBox":{"x":10450.0,"y":11339.275390625,"width":287.0,"height":555.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":11339.275390625,"width":287.0,"height":555.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":287.0,"y":555.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"4144fcbc1ea3b26034980ab67fa2e4b14b043c5d","originalImageWidth":1100,"originalImageHeight":766,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[8.0,8.0,8.0,8.0],"cornerRadius":8.0,"paddingTop":32.0,"paddingRight":32.0,"paddingBottom":32.0,"paddingLeft":32.0,"clipsContent":true,"overflowDirection":"HORIZONTAL_SCROLLING","layoutMode":"HORIZONTAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":[]},"93:5067":{"type":"TEXT","id":"93:5067","name":"The work","absoluteBoundingBox":{"x":9622.0,"y":6903.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9622.2802734375,"y":6909.2158203125,"width":232.123046875,"height":43.904296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":640.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The work","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4275":{"type":"FRAME","id":"93:4275","name":"h2-wrap","absoluteBoundingBox":{"x":8598.0,"y":1315.0,"width":800.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":1315.0,"width":800.0,"height":129.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":129.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4276","93:4280"]},"93:4423":{"type":"FRAME","id":"93:4423","name":"List","absoluteBoundingBox":{"x":8598.0,"y":5133.0,"width":800.0,"height":156.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":5133.0,"width":800.0,"height":156.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3818.0]],"size":{"x":800.0,"y":156.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4424","93:4428","93:4432","93:4436"]},"93:5063":{"type":"FRAME","id":"93:5063","name":"Eb","absoluteBoundingBox":{"x":9622.0,"y":6874.0,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":6874.0,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:5064","93:5065","93:5066"]},"93:5300":{"type":"FRAME","id":"93:5300","name":"Eb","absoluteBoundingBox":{"x":10450.0,"y":6673.27490234375,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":6673.27490234375,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:5301","93:5302","93:5303"]},"93:5233":{"type":"TEXT","id":"93:5233","name":"—","absoluteBoundingBox":{"x":10477.0,"y":4012.0,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10477.0,"y":4020.56689453125,"width":7.7998046875,"height":0.962158203125},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5121":{"type":"FRAME","id":"93:5121","name":"spacer","absoluteBoundingBox":{"x":9622.0,"y":11383.0,"width":1.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":11383.0,"width":1.0,"height":1.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,348.0]],"size":{"x":1.0,"y":1.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:5428":{"type":"SVG","id":"93:5428","name":"Ellipse","absoluteBoundingBox":{"x":10450.0,"y":16625.275390625,"width":8.0,"height":8.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":16625.275390625,"width":8.0,"height":8.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4.0]],"size":{"x":8.0,"y":8.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"de74946458075a8fab247042e245438024936092"},"93:4877":{"type":"TEXT","id":"93:4877","name":"Summary","absoluteBoundingBox":{"x":9622.0,"y":1051.0,"width":240.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":1056.08801269531,"width":137.8583984375,"height":30.2080078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,24.0]],"size":{"x":240.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Summary","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.16,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":34.0,"lineHeightPercent":88.5416641235352,"lineHeightPercentFontSize":106.25,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5098":{"type":"TEXT","id":"93:5098","name":"Concept testing with a wider sample to validate that the editorial framing actually drives return visits, not just first-visit goodwill.","absoluteBoundingBox":{"x":9642.0,"y":10288.0,"width":620.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9642.1904296875,"y":10294.1796875,"width":559.3544921875,"height":48.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Concept testing with a wider sample to validate that the editorial framing actually drives return visits, not just first-visit goodwill.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4849":{"type":"TEXT","id":"93:4849","name":"Caravan Records.","absoluteBoundingBox":{"x":9622.0,"y":177.0,"width":640.0,"height":296.0},"isolatedAbsoluteRenderBounds":{"x":9624.8798828125,"y":195.89599609375,"width":529.2890625,"height":253.984008789062},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,77.0]],"size":{"x":640.0,"y":296.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Caravan Records.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":144.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-4.32,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":148.0,"lineHeightPercent":85.6481475830078,"lineHeightPercentFontSize":102.777778625488,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5066":{"type":"TEXT","id":"93:5066","name":"SECTION","absoluteBoundingBox":{"x":9667.0,"y":6875.5,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":9667.4287109375,"y":6878.68994140625,"width":50.2333984375,"height":7.94189453125},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5045":{"type":"FRAME","id":"93:5045","name":"List","absoluteBoundingBox":{"x":9622.0,"y":6580.0,"width":640.0,"height":246.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":6580.0,"width":640.0,"height":246.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4428.0]],"size":{"x":640.0,"y":246.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5046","93:5050","93:5054","93:5058"]},"93:5054":{"type":"FRAME","id":"93:5054","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":6694.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":6694.0,"width":640.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,114.0]],"size":{"x":640.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5055","93:5057"]},"8:1629":{"type":"TEXT","id":"8:1629","name":"body/cs-desc-19","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":21.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":21.0,"height":27.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":21.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":118.421043395996,"lineHeightPercentFontSize":142.105270385742,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5267":{"type":"TEXT","id":"93:5267","name":"Discovery — what users showed me","absoluteBoundingBox":{"x":10450.0,"y":4788.0,"width":287.0,"height":240.0},"isolatedAbsoluteRenderBounds":{"x":10449.7197265625,"y":4790.576171875,"width":283.408203125,"height":227.5439453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":287.0,"y":240.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Discovery — what users showed me","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5057":{"type":"TEXT","id":"93:5057","name":"Trust & guidance — clearer USPs, shipping and support information up front.","absoluteBoundingBox":{"x":9642.0,"y":6694.0,"width":620.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9642.1904296875,"y":6700.18017578125,"width":604.669921875,"height":45.0478515625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Trust & guidance — clearer USPs, shipping and support information up front.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5122":{"type":"FRAME","id":"93:5122","name":"NextButton","absoluteBoundingBox":{"x":9622.0,"y":11408.0,"width":249.0,"height":47.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":11408.0,"width":249.0,"height":47.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,373.0]],"size":{"x":249.0,"y":47.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":167,"localID":378},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"/voices-radio","openUrlInNewTab":false}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[999.0,999.0,999.0,999.0],"cornerRadius":999.0,"paddingTop":14.0,"paddingRight":22.0,"paddingBottom":14.0,"paddingLeft":22.0,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":8.0,"children":["93:5123","93:5124"]},"93:5055":{"type":"SVG","id":"93:5055","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":6694.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":6694.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5053":{"type":"TEXT","id":"93:5053","name":"Community signals — in-store mixes and culture content woven into shopping surfaces.","absoluteBoundingBox":{"x":9642.0,"y":6622.0,"width":620.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9642.474609375,"y":6628.18017578125,"width":582.7109375,"height":48.86669921875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Community signals — in-store mixes and culture content woven into shopping surfaces.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5414":{"type":"FRAME","id":"93:5414","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":15532.275390625,"width":287.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":15532.275390625,"width":287.0,"height":90.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,576.0]],"size":{"x":287.0,"y":90.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5415","93:5417"]},"93:4923":{"type":"TEXT","id":"93:4923","name":"SECTION","absoluteBoundingBox":{"x":9667.0,"y":2838.5,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":9667.4287109375,"y":2841.68994140625,"width":50.2333984375,"height":7.942138671875},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5051":{"type":"SVG","id":"93:5051","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":6622.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":6622.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5200":{"type":"TEXT","id":"93:5200","name":"03 Discovery — what users showed me","absoluteBoundingBox":{"x":10450.0,"y":2541.0,"width":246.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":10450.76953125,"y":2546.080078125,"width":244.474609375,"height":13.90185546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,107.0]],"size":{"x":246.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"03  Discovery — what users showed me","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5128":{"type":"TEXT","id":"93:5128","name":"CAPE FUTURA","absoluteBoundingBox":{"x":9622.0,"y":11607.0,"width":240.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":9622.7998046875,"y":11613.3603515625,"width":239.654296875,"height":29.439453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":240.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"CAPE FUTURA","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":40.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.4,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.0,"lineHeightPercent":91.6666717529297,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4328":{"type":"TEXT","id":"93:4328","name":"Card sort as an IA sense-check before wireframing.","absoluteBoundingBox":{"x":8618.0,"y":2279.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8619.044921875,"y":2285.17993164062,"width":432.4951171875,"height":18.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Card sort as an IA sense-check before wireframing.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4313":{"type":"FRAME","id":"93:4313","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":2153.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2153.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,84.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4314","93:4316"]},"93:5037":{"type":"FRAME","id":"93:5037","name":"h2-wrap","absoluteBoundingBox":{"x":9622.0,"y":6161.0,"width":640.0,"height":189.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":6161.0,"width":640.0,"height":189.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4009.0]],"size":{"x":640.0,"y":189.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5038","93:5042"]},"93:5038":{"type":"FRAME","id":"93:5038","name":"Eb","absoluteBoundingBox":{"x":9622.0,"y":6193.0,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":6193.0,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:5039","93:5040","93:5041"]},"93:5161":{"type":"FRAME","id":"93:5161","name":"spacer","absoluteBoundingBox":{"x":10450.0,"y":438.0,"width":1.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":438.0,"width":1.0,"height":1.0},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,338.0]],"size":{"x":1.0,"y":1.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:5142":{"type":"TEXT","id":"93:5142","name":"Made in Figma","absoluteBoundingBox":{"x":10176.0,"y":11804.0,"width":86.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":10176.748046875,"y":11806.7724609375,"width":84.4501953125,"height":10.5595703125},"relativeTransform":[[1.0,0.0,554.0],[0.0,1.0,0.0]],"size":{"x":86.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.603921592235565,"g":0.584313750267029,"b":0.560784339904785,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Made in Figma","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5041":{"type":"TEXT","id":"93:5041","name":"SECTION","absoluteBoundingBox":{"x":9667.0,"y":6194.5,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":9667.4287109375,"y":6197.68994140625,"width":50.2333984375,"height":7.94189453125},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4888":{"type":"TEXT","id":"93:4888","name":"02 Process","absoluteBoundingBox":{"x":9622.0,"y":1812.0,"width":70.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":9622.76953125,"y":1818.35400390625,"width":68.7158203125,"height":9.81396484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,73.0]],"size":{"x":70.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"02  Process","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5047":{"type":"SVG","id":"93:5047","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":6580.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":6580.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5280":{"type":"TEXT","id":"93:5280","name":"Almost no filtering — genre, format, condition, price all unsearchable.","absoluteBoundingBox":{"x":10470.0,"y":5492.0,"width":267.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10470.1142578125,"y":5498.18017578125,"width":235.521484375,"height":75.0478515625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Almost no filtering — genre, format, condition, price all unsearchable.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5026":{"type":"TEXT","id":"93:5026","name":"Fix the confidence blockers — clearer navigation, working filters, richer product evaluation.","absoluteBoundingBox":{"x":9642.0,"y":5565.0,"width":620.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9643.8046875,"y":5571.18017578125,"width":603.2822265625,"height":48.86669921875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Fix the confidence blockers — clearer navigation, working filters, richer product evaluation.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5268":{"type":"TEXT","id":"93:5268","name":"Recruitment","absoluteBoundingBox":{"x":10450.0,"y":5052.0,"width":287.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":10451.2041015625,"y":5053.7880859375,"width":156.6181640625,"height":23.77197265625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2205.0]],"size":{"x":287.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Recruitment","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4893":{"type":"TEXT","id":"93:4893","name":"07 The work","absoluteBoundingBox":{"x":9622.0,"y":1982.0,"width":79.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":9622.76953125,"y":1987.5,"width":77.943359375,"height":10.66796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,243.0]],"size":{"x":79.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"07  The work","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4931":{"type":"FRAME","id":"93:4931","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":3068.0,"width":640.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3068.0,"width":640.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,42.0]],"size":{"x":640.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4932","93:4934"]},"93:5135":{"type":"TEXT","id":"93:5135","name":"Contact","absoluteBoundingBox":{"x":10095.0,"y":11687.0,"width":52.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10095.0,"y":11690.4853515625,"width":51.7041015625,"height":12.7646484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,80.0]],"size":{"x":52.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Contact","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","hyperlink":{"type":"NODE","nodeID":"/contact"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5035":{"type":"FRAME","id":"93:5035","name":"Callout","absoluteBoundingBox":{"x":9622.0,"y":6033.0,"width":640.0,"height":112.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":6033.0,"width":640.0,"height":112.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3881.0]],"size":{"x":640.0,"y":112.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[8.0,8.0,8.0,8.0],"cornerRadius":8.0,"paddingTop":24.0,"paddingRight":28.0,"paddingBottom":24.0,"paddingLeft":28.0,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["93:5036"]},"93:5036":{"type":"TEXT","id":"93:5036","name":"How might we make it easy for a user to discover records they didn't come looking for?","absoluteBoundingBox":{"x":9650.0,"y":6057.0,"width":584.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":9651.0078125,"y":6061.10400390625,"width":528.0107421875,"height":57.3681640625},"relativeTransform":[[1.0,0.0,28.0],[0.0,1.0,24.0]],"size":{"x":584.0,"y":64.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"How might we make it easy for a user to discover records they didn't come looking for?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.12,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":111.111106872559,"lineHeightPercentFontSize":133.33332824707,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5420":{"type":"TEXT","id":"93:5420","name":"09","absoluteBoundingBox":{"x":10450.0,"y":15670.275390625,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10450.572265625,"y":15674.044921875,"width":14.853515625,"height":9.38671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"09","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4241":{"type":"TEXT","id":"93:4241","name":"Scope","absoluteBoundingBox":{"x":8735.599609375,"y":582.0,"width":204.800003051758,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":8736.0283203125,"y":585.190002441406,"width":35.2275390625,"height":7.9420166015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":204.800003051758,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Scope","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5034":{"type":"TEXT","id":"93:5034","name":"Design question","absoluteBoundingBox":{"x":9622.0,"y":5985.0,"width":640.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":9623.2041015625,"y":5986.7880859375,"width":203.1943359375,"height":29.56787109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3833.0]],"size":{"x":640.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Design question","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5032":{"type":"FRAME","id":"93:5032","name":"Callout","absoluteBoundingBox":{"x":9622.0,"y":5761.0,"width":640.0,"height":208.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":5761.0,"width":640.0,"height":208.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3609.0]],"size":{"x":640.0,"y":208.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[8.0,8.0,8.0,8.0],"cornerRadius":8.0,"paddingTop":24.0,"paddingRight":28.0,"paddingBottom":24.0,"paddingLeft":28.0,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["93:5033"]},"93:5022":{"type":"FRAME","id":"93:5022","name":"List","absoluteBoundingBox":{"x":9622.0,"y":5565.0,"width":640.0,"height":132.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":5565.0,"width":640.0,"height":132.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3413.0]],"size":{"x":640.0,"y":132.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5023","93:5027"]},"93:5018":{"type":"TEXT","id":"93:5018","name":"—","absoluteBoundingBox":{"x":9649.0,"y":5376.0,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9649.0,"y":5384.56689453125,"width":7.7998046875,"height":0.9619140625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5030":{"type":"TEXT","id":"93:5030","name":"Position Caravan as the place to discover the records you didn't know you needed.","absoluteBoundingBox":{"x":9642.0,"y":5637.0,"width":620.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9642.1904296875,"y":5643.18017578125,"width":595.9482421875,"height":48.86669921875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Position Caravan as the place to discover the records you didn't know you needed.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5028":{"type":"SVG","id":"93:5028","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":5637.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":5637.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5077":{"type":"FRAME","id":"93:5077","name":"Placeholder","absoluteBoundingBox":{"x":9622.0,"y":8140.0,"width":640.0,"height":805.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":8140.0,"width":640.0,"height":805.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":805.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"3f6d4de089ce55f975d980fcba5ab3ee16d42c1e","originalImageWidth":1160,"originalImageHeight":1222,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[8.0,8.0,8.0,8.0],"cornerRadius":8.0,"paddingTop":32.0,"paddingRight":32.0,"paddingBottom":32.0,"paddingLeft":32.0,"clipsContent":true,"layoutMode":"VERTICAL","primaryAxisAlignItems":"MAX","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":[]},"93:5023":{"type":"FRAME","id":"93:5023","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":5565.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":5565.0,"width":640.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5024","93:5026"]},"93:4410":{"type":"FRAME","id":"93:4410","name":"Callout","absoluteBoundingBox":{"x":8598.0,"y":4436.0,"width":800.0,"height":176.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":4436.0,"width":800.0,"height":176.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3121.0]],"size":{"x":800.0,"y":176.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[8.0,8.0,8.0,8.0],"cornerRadius":8.0,"paddingTop":24.0,"paddingRight":28.0,"paddingBottom":24.0,"paddingLeft":28.0,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["93:4411"]},"93:5380":{"type":"TEXT","id":"93:5380","name":"The wireframes operationalised the principles across three pages: Home with a USP bar above the fold and editorial banners taking deliberately large real estate; PLP with editorial banners interleaved with listings (the discovery principle made structural, not decorative) and a real filter section; PDP reorganised around audio player → images → description → genres. Scroll screenshot horizontally.","absoluteBoundingBox":{"x":10450.0,"y":10871.275390625,"width":287.0,"height":452.0},"isolatedAbsoluteRenderBounds":{"x":10450.1708984375,"y":10877.455078125,"width":282.78515625,"height":437.802734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,8024.27490234375]],"size":{"x":287.0,"y":452.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"The wireframes operationalised the principles across three pages: Home with a USP bar above the fold and editorial banners taking deliberately large real estate; PLP with editorial banners interleaved with listings (the discovery principle made structural, not decorative) and a real filter section; PDP reorganised around audio player → images → description → genres.\n\nScroll screenshot horizontally.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontSize":14.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"93:5024":{"type":"SVG","id":"93:5024","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":5565.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":5565.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5016":{"type":"FRAME","id":"93:5016","name":"Eb","absoluteBoundingBox":{"x":9622.0,"y":5376.0,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":5376.0,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:5017","93:5018","93:5019"]},"93:5017":{"type":"TEXT","id":"93:5017","name":"05","absoluteBoundingBox":{"x":9622.0,"y":5376.0,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9622.572265625,"y":5379.77001953125,"width":14.853515625,"height":9.3857421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"05","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4418":{"type":"TEXT","id":"93:4418","name":"—","absoluteBoundingBox":{"x":8625.0,"y":4836.0,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8625.0,"y":4844.56689453125,"width":7.7998046875,"height":0.9619140625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5099":{"type":"FRAME","id":"93:5099","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":10360.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":10360.0,"width":640.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,204.0]],"size":{"x":640.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5100","93:5102"]},"93:5014":{"type":"TEXT","id":"93:5014","name":"The brick-and-mortar trade has known this for decades. Physical record shops sell discovery — the staff pick, the in-store mix, the conversation. Most webshops drop all of that the moment you go online. The shops that don't are the ones earning return visits.","absoluteBoundingBox":{"x":9622.0,"y":5208.0,"width":640.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":9622.28515625,"y":5214.18017578125,"width":636.876953125,"height":108.86669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3056.0]],"size":{"x":640.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The brick-and-mortar trade has known this for decades. Physical record shops sell discovery — the staff pick, the in-store mix, the conversation. Most webshops drop all of that the moment you go online. The shops that don't are the ones earning return visits.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5013":{"type":"TEXT","id":"93:5013","name":"Bridges between the physical and online experience.","absoluteBoundingBox":{"x":9642.0,"y":5162.0,"width":620.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9643.900390625,"y":5168.18017578125,"width":450.47265625,"height":18.86669921875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Bridges between the physical and online experience.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5006":{"type":"FRAME","id":"93:5006","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":5120.0,"width":640.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":5120.0,"width":640.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,114.0]],"size":{"x":640.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5007","93:5009"]},"93:4280":{"type":"TEXT","id":"93:4280","name":"Brief & scope","absoluteBoundingBox":{"x":8598.0,"y":1376.0,"width":800.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":8600.408203125,"y":1378.57604980469,"width":331.2822265625,"height":59.135986328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":800.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Brief & scope","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5324":{"type":"TEXT","id":"93:5324","name":"Bridges between the physical and online experience.","absoluteBoundingBox":{"x":10470.0,"y":7832.27490234375,"width":267.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10470.85546875,"y":7838.455078125,"width":250.904296875,"height":48.86669921875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Bridges between the physical and online experience.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5282":{"type":"SVG","id":"93:5282","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":5594.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":5594.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4258":{"type":"FRAME","id":"93:4258","name":"BodyOuter","absoluteBoundingBox":{"x":8198.0,"y":1298.0,"width":1280.0,"height":8020.0},"isolatedAbsoluteRenderBounds":{"x":8198.0,"y":1298.0,"width":1280.0,"height":8020.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1198.0]],"size":{"x":1280.0,"y":8020.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":80.0,"paddingBottom":96.0,"paddingLeft":80.0,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["93:4259","93:4260","93:4261"]},"93:5007":{"type":"SVG","id":"93:5007","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":5120.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":5120.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5276":{"type":"TEXT","id":"93:5276","name":"A lot of sold-out items still listed in the catalogue.","absoluteBoundingBox":{"x":10470.0,"y":5420.0,"width":267.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10470.1142578125,"y":5426.18017578125,"width":229.6025390625,"height":48.86669921875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"A lot of sold-out items still listed in the catalogue.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5002":{"type":"FRAME","id":"93:5002","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":5048.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":5048.0,"width":640.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,42.0]],"size":{"x":640.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5003","93:5005"]},"93:5102":{"type":"TEXT","id":"93:5102","name":"Design the surfaces I scoped out — mixes, editorial articles, curated lists — and connect them back to product discovery loops.","absoluteBoundingBox":{"x":9642.0,"y":10360.0,"width":620.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9643.7099609375,"y":10366.1796875,"width":576.8076171875,"height":48.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Design the surfaces I scoped out — mixes, editorial articles, curated lists — and connect them back to product discovery loops.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5005":{"type":"TEXT","id":"93:5005","name":"Better curation framing — the shop has a point of view, not just inventory.","absoluteBoundingBox":{"x":9642.0,"y":5048.0,"width":620.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9643.4443359375,"y":5054.18017578125,"width":542.8701171875,"height":48.86669921875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Better curation framing — the shop has a point of view, not just inventory.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5334":{"type":"FRAME","id":"93:5334","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":8475.275390625,"width":287.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":8475.275390625,"width":287.0,"height":120.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":287.0,"y":120.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5335","93:5337"]},"93:5003":{"type":"SVG","id":"93:5003","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":5048.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":5048.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4998":{"type":"FRAME","id":"93:4998","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":5006.0,"width":640.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":5006.0,"width":640.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4999","93:5001"]},"93:5259":{"type":"SVG","id":"93:5259","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":4651.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":4651.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5001":{"type":"TEXT","id":"93:5001","name":"Stronger discovery mechanisms (curated lists, mixes, editorials).","absoluteBoundingBox":{"x":9642.0,"y":5006.0,"width":620.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9642.474609375,"y":5010.94482421875,"width":550.2568359375,"height":20.10205078125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Stronger discovery mechanisms (curated lists, mixes, editorials).","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5195":{"type":"FRAME","id":"93:5195","name":"TOC","absoluteBoundingBox":{"x":10450.0,"y":2434.0,"width":240.0,"height":333.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":2434.0,"width":240.0,"height":333.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":240.0,"y":333.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5196","93:5197","93:5198","93:5199","93:5200","93:5201","93:5202","93:5203","93:5204","93:5205","93:5206"]},"93:5183":{"type":"FRAME","id":"93:5183","name":"TLDRGrid","absoluteBoundingBox":{"x":10450.0,"y":1178.0,"width":287.0,"height":1158.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":1178.0,"width":287.0,"height":1158.0},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,60.0]],"size":{"x":287.0,"y":1158.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":80.0,"counterAxisSizingMode":"FIXED","children":["93:5184","93:5189"]},"93:4995":{"type":"TEXT","id":"93:4995","name":"What it revealed","absoluteBoundingBox":{"x":9622.0,"y":4852.0,"width":640.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":4853.7880859375,"width":206.4619140625,"height":23.77197265625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2700.0]],"size":{"x":640.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"What it revealed","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4988":{"type":"FRAME","id":"93:4988","name":"h2-wrap","absoluteBoundingBox":{"x":9622.0,"y":4511.0,"width":640.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":4511.0,"width":640.0,"height":129.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2359.0]],"size":{"x":640.0,"y":129.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4989","93:4993"]},"93:5312":{"type":"TEXT","id":"93:5312","name":"Stronger discovery mechanisms (curated lists, mixes, editorials).","absoluteBoundingBox":{"x":10470.0,"y":7556.27490234375,"width":267.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10470.474609375,"y":7562.455078125,"width":227.8134765625,"height":77.9736328125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Stronger discovery mechanisms (curated lists, mixes, editorials).","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5273":{"type":"FRAME","id":"93:5273","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":5420.0,"width":287.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":5420.0,"width":287.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":287.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5274","93:5276"]},"93:4993":{"type":"TEXT","id":"93:4993","name":"Competitive analysis","absoluteBoundingBox":{"x":9622.0,"y":4572.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9623.1201171875,"y":4574.576171875,"width":517.0302734375,"height":59.19189453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":640.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Competitive analysis","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4992":{"type":"TEXT","id":"93:4992","name":"SECTION","absoluteBoundingBox":{"x":9667.0,"y":4544.5,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":9667.4287109375,"y":4547.68994140625,"width":50.2333984375,"height":7.94189453125},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4991":{"type":"TEXT","id":"93:4991","name":"—","absoluteBoundingBox":{"x":9649.0,"y":4543.0,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9649.0,"y":4551.56689453125,"width":7.7998046875,"height":0.9619140625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4987":{"type":"TEXT","id":"93:4987","name":"This became the project's pivot point. The brief was no longer \"fix the three pages.\" It was \"find Caravan's role online.\"","absoluteBoundingBox":{"x":9622.0,"y":4435.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9622.1708984375,"y":4441.18017578125,"width":595.46875,"height":48.86669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2283.0]],"size":{"x":640.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"This became the project's pivot point. The brief was no longer \"fix the three pages.\" It was \"find Caravan's role online.\"","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4984":{"type":"FRAME","id":"93:4984","name":"Quote","absoluteBoundingBox":{"x":9622.0,"y":4223.0,"width":640.0,"height":196.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":4223.0,"width":640.0,"height":196.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2071.0]],"size":{"x":640.0,"y":196.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":20.0,"paddingBottom":20.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["93:4985","93:4986"]},"93:4235":{"type":"TEXT","id":"93:4235","name":"Role","absoluteBoundingBox":{"x":8278.0,"y":582.0,"width":204.800003051758,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":8278.923828125,"y":585.190002441406,"width":27.255859375,"height":7.9420166015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":204.800003051758,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Role","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5205":{"type":"TEXT","id":"93:5205","name":"08 What I'd do next","absoluteBoundingBox":{"x":10450.0,"y":2711.0,"width":127.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":10450.76953125,"y":2716.5,"width":125.2392578125,"height":10.66796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,277.0]],"size":{"x":127.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"08  What I'd do next","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4986":{"type":"TEXT","id":"93:4986","name":"Why would anyone come back to caravan-records.com?","absoluteBoundingBox":{"x":9622.0,"y":4311.0,"width":640.0,"height":88.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":4317.49609375,"width":523.015625,"height":72.22412109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,88.0]],"size":{"x":640.0,"y":88.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Why would anyone come back to caravan-records.com?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.0,"lineHeightPercent":101.851844787598,"lineHeightPercentFontSize":122.222221374512,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5197":{"type":"FRAME","id":"93:5197","name":"spacer","absoluteBoundingBox":{"x":10450.0,"y":2460.0,"width":1.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":2460.0,"width":1.0,"height":1.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,26.0]],"size":{"x":1.0,"y":1.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:4985":{"type":"RECTANGLE","id":"93:4985","name":"Rectangle","absoluteBoundingBox":{"x":9622.0,"y":4243.0,"width":1120.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":4243.0,"width":1120.0,"height":44.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,20.0]],"size":{"x":1120.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"93:5027":{"type":"FRAME","id":"93:5027","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":5637.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":5637.0,"width":640.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,72.0]],"size":{"x":640.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5028","93:5030"]},"93:4412":{"type":"TEXT","id":"93:4412","name":"Design question","absoluteBoundingBox":{"x":8598.0,"y":4628.0,"width":800.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":8599.2041015625,"y":4629.7880859375,"width":203.1943359375,"height":29.56787109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3313.0]],"size":{"x":800.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Design question","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4975":{"type":"SVG","id":"93:4975","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":3921.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3921.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4983":{"type":"TEXT","id":"93:4983","name":"Across both groups, almost no one came online to \"browse and see what comes up.\" They came with intent — and that intent split cleanly: for new records → trusted shops; for rare or second-hand records → Discogs or eBay. That left Caravan competing for a search occasion that mostly didn't exist.","absoluteBoundingBox":{"x":9622.0,"y":4057.0,"width":640.0,"height":150.0},"isolatedAbsoluteRenderBounds":{"x":9622.1142578125,"y":4063.17993164062,"width":636.1572265625,"height":135.048095703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1905.0]],"size":{"x":640.0,"y":150.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Across both groups, almost no one came online to \"browse and see what comes up.\" They came with intent — and that intent split cleanly: for new records → trusted shops; for rare or second-hand records → Discogs or eBay. That left Caravan competing for a search occasion that mostly didn't exist.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4982":{"type":"TEXT","id":"93:4982","name":"The strategic insight","absoluteBoundingBox":{"x":9622.0,"y":4009.0,"width":640.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":9622.1396484375,"y":4010.7880859375,"width":260.2705078125,"height":29.56787109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1857.0]],"size":{"x":640.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The strategic insight","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4978":{"type":"FRAME","id":"93:4978","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":3963.0,"width":640.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3963.0,"width":640.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,198.0]],"size":{"x":640.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4979","93:4981"]},"93:5290":{"type":"SVG","id":"93:5290","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":5768.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":5768.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4974":{"type":"FRAME","id":"93:4974","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":3921.0,"width":640.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3921.0,"width":640.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,156.0]],"size":{"x":640.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4975","93:4977"]},"7:23":{"type":"TEXT","id":"7:23","name":"mono/wordmark-14","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":18.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.12000000476837,"letterSpacingValue":1.12000000476837,"letterSpacingUnit":"PIXELS","lineHeightPx":18.1999988555908,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5196":{"type":"TEXT","id":"93:5196","name":"CONTENTS","absoluteBoundingBox":{"x":10450.0,"y":2434.0,"width":59.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":10450.6376953125,"y":2437.18994140625,"width":57.720703125,"height":7.942138671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":59.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"CONTENTS","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4970":{"type":"FRAME","id":"93:4970","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":3849.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3849.0,"width":640.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,84.0]],"size":{"x":640.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4971","93:4973"]},"93:5330":{"type":"TEXT","id":"93:5330","name":"SECTION","absoluteBoundingBox":{"x":10495.0,"y":8227.775390625,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":10495.4287109375,"y":8230.9658203125,"width":50.2333984375,"height":7.94140625},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5046":{"type":"FRAME","id":"93:5046","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":6580.0,"width":640.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":6580.0,"width":640.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5047","93:5049"]},"93:4969":{"type":"TEXT","id":"93:4969","name":"Almost no filtering — genre, format, condition, price all unsearchable.","absoluteBoundingBox":{"x":9642.0,"y":3807.0,"width":620.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9642.1142578125,"y":3813.17993164062,"width":594.7216796875,"height":18.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Almost no filtering — genre, format, condition, price all unsearchable.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4967":{"type":"SVG","id":"93:4967","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":3807.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3807.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4887":{"type":"TEXT","id":"93:4887","name":"01 Brief & scope","absoluteBoundingBox":{"x":9622.0,"y":1778.0,"width":106.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":9622.76953125,"y":1783.07995605469,"width":104.283203125,"height":13.902099609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,39.0]],"size":{"x":106.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"01  Brief & scope","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4965":{"type":"TEXT","id":"93:4965","name":"A lot of sold-out items still listed in the catalogue.","absoluteBoundingBox":{"x":9642.0,"y":3765.0,"width":620.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9642.1142578125,"y":3771.17993164062,"width":430.2158203125,"height":18.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"A lot of sold-out items still listed in the catalogue.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4963":{"type":"SVG","id":"93:4963","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":3765.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3765.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4958":{"type":"TEXT","id":"93:4958","name":"Six participants in two groups: 4 regular vinyl buyers (online + offline), and 2 with interest in music but who rarely shop for it (modelling gift-buying and lapsed users).","absoluteBoundingBox":{"x":9622.0,"y":3565.0,"width":640.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":9622.474609375,"y":3569.94506835938,"width":637.306640625,"height":80.10205078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1413.0]],"size":{"x":640.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Six participants in two groups: 4 regular vinyl buyers (online + offline), and 2 with interest in music but who rarely shop for it (modelling gift-buying and lapsed users).","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5211":{"type":"TEXT","id":"93:5211","name":"—","absoluteBoundingBox":{"x":10477.0,"y":2879.0,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10477.0,"y":2887.56689453125,"width":7.7998046875,"height":0.962158203125},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5304":{"type":"TEXT","id":"93:5304","name":"Competitive analysis","absoluteBoundingBox":{"x":10450.0,"y":6702.27490234375,"width":287.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":10450.7197265625,"y":6708.48291015625,"width":259.412109375,"height":110.73583984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":287.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Competitive analysis","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.72,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":104.166664123535,"lineHeightPercentFontSize":125.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4952":{"type":"FRAME","id":"93:4952","name":"Eb","absoluteBoundingBox":{"x":9622.0,"y":3344.0,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3344.0,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:4953","93:4954","93:4955"]},"93:5188":{"type":"TEXT","id":"93:5188","name":"Summary","absoluteBoundingBox":{"x":10450.0,"y":1202.0,"width":240.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":1207.08801269531,"width":137.8583984375,"height":30.2080078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,24.0]],"size":{"x":240.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Summary","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.16,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":34.0,"lineHeightPercent":88.5416641235352,"lineHeightPercentFontSize":106.25,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4956":{"type":"TEXT","id":"93:4956","name":"Discovery — what users showed me","absoluteBoundingBox":{"x":9622.0,"y":3373.0,"width":640.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":9621.7197265625,"y":3375.57592773438,"width":583.6884765625,"height":107.544189453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":640.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Discovery — what users showed me","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4955":{"type":"TEXT","id":"93:4955","name":"SECTION","absoluteBoundingBox":{"x":9667.0,"y":3345.5,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":9667.4287109375,"y":3348.68994140625,"width":50.2333984375,"height":7.942138671875},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4954":{"type":"TEXT","id":"93:4954","name":"—","absoluteBoundingBox":{"x":9649.0,"y":3344.0,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9649.0,"y":3352.56689453125,"width":7.7998046875,"height":0.962158203125},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5079":{"type":"TEXT","id":"93:5079","name":"First iteration: warm but neutral background, branding elements in header, large editorial banners. Functional but visually safe. Final iteration: warmer, sandy background colour pulled from the brand palette. Footer redesigned to carry brand atmosphere. Removed repetitive Add to Cart buttons from listings — they over-pushed conversion at the cost of browse-mode calm.","absoluteBoundingBox":{"x":9622.0,"y":9009.0,"width":640.0,"height":180.0},"isolatedAbsoluteRenderBounds":{"x":9623.044921875,"y":9015.1796875,"width":636.578125,"height":165.0478515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,6857.0]],"size":{"x":640.0,"y":180.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"First iteration: warm but neutral background, branding elements in header, large editorial banners. Functional but visually safe. Final iteration: warmer, sandy background colour pulled from the brand palette. Footer redesigned to carry brand atmosphere. Removed repetitive Add to Cart buttons from listings — they over-pushed conversion at the cost of browse-mode calm.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4957":{"type":"TEXT","id":"93:4957","name":"Recruitment","absoluteBoundingBox":{"x":9622.0,"y":3517.0,"width":640.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":9623.2041015625,"y":3518.7880859375,"width":156.6181640625,"height":23.77197265625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1365.0]],"size":{"x":640.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Recruitment","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4926":{"type":"FRAME","id":"93:4926","name":"List","absoluteBoundingBox":{"x":9622.0,"y":3026.0,"width":640.0,"height":270.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3026.0,"width":640.0,"height":270.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,874.0]],"size":{"x":640.0,"y":270.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4927","93:4931","93:4935","93:4939","93:4943","93:4947"]},"93:4950":{"type":"TEXT","id":"93:4950","name":"Card sort as an IA sense-check before wireframing.","absoluteBoundingBox":{"x":9642.0,"y":3266.0,"width":620.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9643.044921875,"y":3272.17993164062,"width":432.4951171875,"height":18.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Card sort as an IA sense-check before wireframing.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4362":{"type":"FRAME","id":"93:4362","name":"Quote","absoluteBoundingBox":{"x":8598.0,"y":3146.0,"width":800.0,"height":128.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":3146.0,"width":800.0,"height":128.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1831.0]],"size":{"x":800.0,"y":128.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":20.0,"paddingBottom":20.0,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"primaryAxisSizingMode":"FIXED","children":["93:4363","93:4364"]},"93:4948":{"type":"SVG","id":"93:4948","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":3266.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3266.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4240":{"type":"FRAME","id":"93:4240","name":"Meta-Scope","absoluteBoundingBox":{"x":8735.599609375,"y":582.0,"width":204.800003051758,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":8735.599609375,"y":582.0,"width":204.800003051758,"height":64.0},"relativeTransform":[[1.0,0.0,457.600006103516],[0.0,1.0,0.0]],"size":{"x":204.800003051758,"y":64.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":6.0,"counterAxisSizingMode":"FIXED","children":["93:4241","93:4242"]},"93:5270":{"type":"TEXT","id":"93:5270","name":"What I observed","absoluteBoundingBox":{"x":10450.0,"y":5296.0,"width":287.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":5299.60791015625,"width":204.9619140625,"height":21.9521484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2449.0]],"size":{"x":287.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"What I observed","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5175":{"type":"TEXT","id":"93:5175","name":"Concept redesign of e-commerce — Home, PLP, PDP","absoluteBoundingBox":{"x":10450.0,"y":856.0,"width":287.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":10450.76953125,"y":861.080017089844,"width":265.94921875,"height":35.2439575195312},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,20.0]],"size":{"x":287.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Concept redesign of e-commerce — Home, PLP, PDP","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5130":{"type":"FRAME","id":"93:5130","name":"FLinks","absoluteBoundingBox":{"x":10095.0,"y":11607.0,"width":167.0,"height":98.0},"isolatedAbsoluteRenderBounds":{"x":10095.0,"y":11607.0,"width":167.0,"height":98.0},"relativeTransform":[[1.0,0.0,473.0],[0.0,1.0,0.0]],"size":{"x":167.0,"y":98.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":48.0,"children":["93:5131","93:5136"]},"93:4943":{"type":"FRAME","id":"93:4943","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":3224.0,"width":640.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3224.0,"width":640.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,198.0]],"size":{"x":640.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4944","93:4946"]},"93:4946":{"type":"TEXT","id":"93:4946","name":"Task analysis of the existing purchase flow.","absoluteBoundingBox":{"x":9642.0,"y":3224.0,"width":620.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9642.28515625,"y":3230.17993164062,"width":367.255859375,"height":18.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Task analysis of the existing purchase flow.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4321":{"type":"FRAME","id":"93:4321","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":2237.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2237.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,168.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4322","93:4324"]},"93:4500":{"type":"FRAME","id":"93:4500","name":"NextButton","absoluteBoundingBox":{"x":8278.0,"y":9666.0,"width":249.0,"height":47.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":9666.0,"width":249.0,"height":47.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,348.0]],"size":{"x":249.0,"y":47.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":167,"localID":378},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"/voices-radio","openUrlInNewTab":false}],"isDeleted":false,"stateManagementVersion":1}],"rectangleCornerRadii":[999.0,999.0,999.0,999.0],"cornerRadius":999.0,"paddingTop":14.0,"paddingRight":22.0,"paddingBottom":14.0,"paddingLeft":22.0,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":8.0,"children":["93:4501","93:4502"]},"93:5010":{"type":"FRAME","id":"93:5010","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":5162.0,"width":640.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":5162.0,"width":640.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,156.0]],"size":{"x":640.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5011","93:5013"]},"93:4417":{"type":"TEXT","id":"93:4417","name":"06","absoluteBoundingBox":{"x":8598.0,"y":4836.0,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8598.572265625,"y":4839.77001953125,"width":14.892578125,"height":9.3857421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"06","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4942":{"type":"TEXT","id":"93:4942","name":"Heuristic review of the live site.","absoluteBoundingBox":{"x":9642.0,"y":3182.0,"width":620.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9643.900390625,"y":3188.17993164062,"width":267.0966796875,"height":15.048095703125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Heuristic review of the live site.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4505":{"type":"FRAME","id":"93:4505","name":"FLeft","absoluteBoundingBox":{"x":8278.0,"y":9865.0,"width":269.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":9865.0,"width":269.0,"height":100.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":269.0,"y":100.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"children":["93:4506","93:4507"]},"93:4938":{"type":"TEXT","id":"93:4938","name":"Competitive benchmarking and feature inventory across 8 record retailers.","absoluteBoundingBox":{"x":9642.0,"y":3110.0,"width":620.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9643.044921875,"y":3116.17993164062,"width":555.05859375,"height":45.048095703125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Competitive benchmarking and feature inventory across 8 record retailers.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4934":{"type":"TEXT","id":"93:4934","name":"Stakeholder + buyer interviews alongside the tests.","absoluteBoundingBox":{"x":9642.0,"y":3068.0,"width":620.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9642.474609375,"y":3074.17993164062,"width":437.8896484375,"height":18.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Stakeholder + buyer interviews alongside the tests.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4932":{"type":"SVG","id":"93:4932","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":3068.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3068.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"7:60":{"type":"TEXT","id":"7:60","name":"body/16-24","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":18.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":125.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4928":{"type":"SVG","id":"93:4928","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":3026.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3026.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4897":{"type":"FRAME","id":"93:4897","name":"h2-wrap","absoluteBoundingBox":{"x":9622.0,"y":2152.0,"width":640.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":2152.0,"width":640.0,"height":129.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":129.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4898","93:4902"]},"93:4930":{"type":"TEXT","id":"93:4930","name":"Moderated usability tests with screen + video recording.","absoluteBoundingBox":{"x":9642.0,"y":3026.0,"width":620.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9643.177734375,"y":3032.17993164062,"width":477.7099609375,"height":18.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Moderated usability tests with screen + video recording.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5031":{"type":"TEXT","id":"93:5031","name":"Problem statement","absoluteBoundingBox":{"x":9622.0,"y":5713.0,"width":640.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":9623.2041015625,"y":5716.60791015625,"width":243.3330078125,"height":21.9521484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3561.0]],"size":{"x":640.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Problem statement","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4924":{"type":"TEXT","id":"93:4924","name":"Process","absoluteBoundingBox":{"x":9622.0,"y":2866.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9624.408203125,"y":2876.02392578125,"width":190.935546875,"height":40.09619140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":640.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Process","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5292":{"type":"TEXT","id":"93:5292","name":"No audio clips on most listings, no description on many.","absoluteBoundingBox":{"x":10470.0,"y":5768.0,"width":267.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10471.7099609375,"y":5774.18017578125,"width":220.5361328125,"height":78.86669921875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"No audio clips on most listings, no description on many.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4922":{"type":"TEXT","id":"93:4922","name":"—","absoluteBoundingBox":{"x":9649.0,"y":2837.0,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9649.0,"y":2845.56689453125,"width":7.7998046875,"height":0.962158203125},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4918":{"type":"TEXT","id":"93:4918","name":"The implicit assumption in the brief was that the existing site was usable but unrefined. Early testing flipped that assumption.","absoluteBoundingBox":{"x":9622.0,"y":2729.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9622.28515625,"y":2735.17993164062,"width":625.46875,"height":48.8671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,577.0]],"size":{"x":640.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The implicit assumption in the brief was that the existing site was usable but unrefined. Early testing flipped that assumption.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5021":{"type":"TEXT","id":"93:5021","name":"Two strategic directions came out of the research, and I argued for pursuing both — but with the second leading the design.","absoluteBoundingBox":{"x":9622.0,"y":5489.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9622.28515625,"y":5495.18017578125,"width":570.568359375,"height":48.86669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3337.0]],"size":{"x":640.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Two strategic directions came out of the research, and I argued for pursuing both — but with the second leading the design.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4886":{"type":"FRAME","id":"93:4886","name":"spacer","absoluteBoundingBox":{"x":9622.0,"y":1765.0,"width":1.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":1765.0,"width":1.0,"height":1.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,26.0]],"size":{"x":1.0,"y":1.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:4914":{"type":"FRAME","id":"93:4914","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":2653.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":2653.0,"width":640.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,114.0]],"size":{"x":640.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4915","93:4917"]},"93:4910":{"type":"FRAME","id":"93:4910","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":2611.0,"width":640.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":2611.0,"width":640.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,72.0]],"size":{"x":640.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4911","93:4913"]},"93:4421":{"type":"TEXT","id":"93:4421","name":"I ran an ideation pass on discovery-oriented concepts and pressure-tested them against Caravan's identity, operational realities, and the competitive gap. The strongest ideas were editorial and curatorial — exactly the area where Caravan was outflanked by competitors, and exactly the area that fit their existing voice.","absoluteBoundingBox":{"x":8598.0,"y":4949.0,"width":800.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":8598.85546875,"y":4955.18017578125,"width":775.5810546875,"height":108.86669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3634.0]],"size":{"x":800.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I ran an ideation pass on discovery-oriented concepts and pressure-tested them against Caravan's identity, operational realities, and the competitive gap. The strongest ideas were editorial and curatorial — exactly the area where Caravan was outflanked by competitors, and exactly the area that fit their existing voice.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4841":{"type":"TEXT","id":"93:4841","name":"Work","absoluteBoundingBox":{"x":10060.0,"y":140.0,"width":38.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":10060.0,"y":142.919998168945,"width":37.4990234375,"height":14.4799957275391},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":38.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Work","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/work"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4843":{"type":"TEXT","id":"93:4843","name":"Contact","absoluteBoundingBox":{"x":10206.0,"y":140.0,"width":56.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":10206.0,"y":143.703994750977,"width":55.720703125,"height":13.6959991455078},"relativeTransform":[[1.0,0.0,146.0],[0.0,1.0,0.0]],"size":{"x":56.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Contact","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/contact"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4911":{"type":"SVG","id":"93:4911","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":2611.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":2611.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4351":{"type":"TEXT","id":"93:4351","name":"Two competing navigation panels and a hero image eating the entire fold.","absoluteBoundingBox":{"x":8618.0,"y":2832.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8618.28515625,"y":2838.17993164062,"width":632.328125,"height":18.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Two competing navigation panels and a hero image eating the entire fold.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4906":{"type":"FRAME","id":"93:4906","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":2539.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":2539.0,"width":640.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4907","93:4909"]},"93:4501":{"type":"TEXT","id":"93:4501","name":"Read the next case study","absoluteBoundingBox":{"x":8300.0,"y":9680.0,"width":182.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":8301.2958984375,"y":9682.919921875,"width":180.1279296875,"height":15.568359375},"relativeTransform":[[1.0,0.0,22.0],[0.0,1.0,14.0]],"size":{"x":182.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0392156876623631,"g":0.0392156876623631,"b":0.0392156876623631,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Read the next case study","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5285":{"type":"FRAME","id":"93:5285","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":5696.0,"width":287.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":5696.0,"width":287.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,276.0]],"size":{"x":287.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5286","93:5288"]},"93:4907":{"type":"SVG","id":"93:4907","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":2539.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":2539.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4400":{"type":"FRAME","id":"93:4400","name":"List","absoluteBoundingBox":{"x":8598.0,"y":4300.0,"width":800.0,"height":72.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":4300.0,"width":800.0,"height":72.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2985.0]],"size":{"x":800.0,"y":72.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4401","93:4405"]},"93:4246":{"type":"FRAME","id":"93:4246","name":"Meta-Status","absoluteBoundingBox":{"x":9193.2001953125,"y":582.0,"width":204.800018310547,"height":86.0},"isolatedAbsoluteRenderBounds":{"x":9193.2001953125,"y":582.0,"width":204.800018310547,"height":86.0},"relativeTransform":[[1.0,0.0,915.200073242188],[0.0,1.0,0.0]],"size":{"x":204.800018310547,"y":86.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":6.0,"counterAxisSizingMode":"FIXED","children":["93:4247","93:4248"]},"93:4900":{"type":"TEXT","id":"93:4900","name":"—","absoluteBoundingBox":{"x":9649.0,"y":2184.0,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9649.0,"y":2192.56689453125,"width":7.7998046875,"height":0.962158203125},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5137":{"type":"TEXT","id":"93:5137","name":"Elsewhere","absoluteBoundingBox":{"x":10195.0,"y":11607.0,"width":67.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":10195.9462890625,"y":11610.1904296875,"width":64.6123046875,"height":7.94140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":67.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.603921592235565,"g":0.584313750267029,"b":0.560784339904785,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Elsewhere","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5265":{"type":"TEXT","id":"93:5265","name":"—","absoluteBoundingBox":{"x":10477.0,"y":4759.0,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10477.0,"y":4767.56689453125,"width":7.7998046875,"height":0.9619140625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4892":{"type":"TEXT","id":"93:4892","name":"06 Ideation & concept direction","absoluteBoundingBox":{"x":9622.0,"y":1948.0,"width":205.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":9622.76953125,"y":1953.07995605469,"width":202.1611328125,"height":13.902099609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,209.0]],"size":{"x":205.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"06  Ideation & concept direction","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5131":{"type":"FRAME","id":"93:5131","name":"Site","absoluteBoundingBox":{"x":10095.0,"y":11607.0,"width":52.0,"height":98.0},"isolatedAbsoluteRenderBounds":{"x":10095.0,"y":11607.0,"width":52.0,"height":98.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":52.0,"y":98.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":10.0,"children":["93:5132","93:5133","93:5134","93:5135"]},"93:4890":{"type":"TEXT","id":"93:4890","name":"04 Competitive analysis","absoluteBoundingBox":{"x":9622.0,"y":1880.0,"width":154.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":9622.76953125,"y":1885.07995605469,"width":152.3603515625,"height":13.902099609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,141.0]],"size":{"x":154.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"04  Competitive analysis","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4454":{"type":"FRAME","id":"93:4454","name":"Image","absoluteBoundingBox":{"x":8598.0,"y":6543.0,"width":800.0,"height":805.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":6543.0,"width":800.0,"height":805.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5228.0]],"size":{"x":800.0,"y":805.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"children":["93:4455"]},"93:4875":{"type":"SVG","id":"93:4875","name":"Ellipse","absoluteBoundingBox":{"x":9622.0,"y":1031.0,"width":8.0,"height":8.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":1031.0,"width":8.0,"height":8.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4.0]],"size":{"x":8.0,"y":8.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"de74946458075a8fab247042e245438024936092"},"93:4885":{"type":"TEXT","id":"93:4885","name":"CONTENTS","absoluteBoundingBox":{"x":9622.0,"y":1739.0,"width":59.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":9622.6376953125,"y":1742.18994140625,"width":57.720703125,"height":7.9420166015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":59.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"CONTENTS","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4883":{"type":"FRAME","id":"93:4883","name":"BodyGrid","absoluteBoundingBox":{"x":9622.0,"y":1739.0,"width":640.0,"height":9200.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":1739.0,"width":640.0,"height":9200.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,2.0]],"size":{"x":640.0,"y":9200.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":80.0,"counterAxisSizingMode":"FIXED","children":["93:4884","93:4896"]},"93:4882":{"type":"FRAME","id":"93:4882","name":"spacer","absoluteBoundingBox":{"x":9622.0,"y":1738.0,"width":1.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":1738.0,"width":1.0,"height":1.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,1.0]],"size":{"x":1.0,"y":1.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:5100":{"type":"SVG","id":"93:5100","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":10360.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":10360.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4871":{"type":"FRAME","id":"93:4871","name":"Summary","absoluteBoundingBox":{"x":9542.0,"y":931.0,"width":800.0,"height":806.0},"isolatedAbsoluteRenderBounds":{"x":9542.0,"y":931.0,"width":800.0,"height":806.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,831.0]],"size":{"x":800.0,"y":806.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":96.0,"paddingRight":80.0,"paddingBottom":96.0,"paddingLeft":80.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["93:4872"]},"93:4317":{"type":"FRAME","id":"93:4317","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":2195.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2195.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,126.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4318","93:4320"]},"93:5043":{"type":"TEXT","id":"93:5043","name":"I ran an ideation pass on discovery-oriented concepts and pressure-tested them against Caravan's identity, operational realities, and the competitive gap. The strongest ideas were editorial and curatorial — exactly the area where Caravan was outflanked by competitors, and exactly the area that fit their existing voice.","absoluteBoundingBox":{"x":9622.0,"y":6366.0,"width":640.0,"height":150.0},"isolatedAbsoluteRenderBounds":{"x":9622.1708984375,"y":6372.18017578125,"width":586.1728515625,"height":138.86669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4214.0]],"size":{"x":640.0,"y":150.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I ran an ideation pass on discovery-oriented concepts and pressure-tested them against Caravan's identity, operational realities, and the competitive gap. The strongest ideas were editorial and curatorial — exactly the area where Caravan was outflanked by competitors, and exactly the area that fit their existing voice.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4344":{"type":"FRAME","id":"93:4344","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":2790.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2790.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,42.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4345","93:4347"]},"93:4935":{"type":"FRAME","id":"93:4935","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":3110.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3110.0,"width":640.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,84.0]],"size":{"x":640.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4936","93:4938"]},"93:5020":{"type":"TEXT","id":"93:5020","name":"Synthesis","absoluteBoundingBox":{"x":9622.0,"y":5405.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":5407.576171875,"width":243.78125,"height":59.19189453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":640.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Synthesis","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4873":{"type":"FRAME","id":"93:4873","name":"TLDRLeft","absoluteBoundingBox":{"x":9622.0,"y":1027.0,"width":240.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":1027.0,"width":240.0,"height":58.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":240.0,"y":58.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["93:4874","93:4877"]},"93:4381":{"type":"SVG","id":"93:4381","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":3843.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":3843.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4855":{"type":"FRAME","id":"93:4855","name":"Meta","absoluteBoundingBox":{"x":9622.0,"y":561.0,"width":640.0,"height":306.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":561.0,"width":640.0,"height":306.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,461.0]],"size":{"x":640.0,"y":306.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["93:4856","93:4859","93:4862","93:4865","93:4868"]},"93:4869":{"type":"TEXT","id":"93:4869","name":"Status","absoluteBoundingBox":{"x":9622.0,"y":825.0,"width":640.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":9622.4287109375,"y":828.190002441406,"width":42.9775390625,"height":7.9420166015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Status","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"8:2655":{"type":"TEXT","id":"8:2655","name":"display/title-36","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":42.0,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":42.0,"height":42.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":42.0,"y":42.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.360000014305115,"letterSpacingValue":-0.360000014305115,"letterSpacingUnit":"PIXELS","lineHeightPx":42.0,"lineHeightPercent":97.2222213745117,"lineHeightPercentFontSize":116.666664123535,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4859":{"type":"FRAME","id":"93:4859","name":"Meta-Client","absoluteBoundingBox":{"x":9622.0,"y":627.0,"width":640.0,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":627.0,"width":640.0,"height":42.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,66.0]],"size":{"x":640.0,"y":42.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":6.0,"counterAxisSizingMode":"FIXED","children":["93:4860","93:4861"]},"93:4224":{"type":"SVG","id":"93:4224","name":"Ellipse","absoluteBoundingBox":{"x":8278.0,"y":259.0,"width":8.0,"height":8.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":259.0,"width":8.0,"height":8.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4.0]],"size":{"x":8.0,"y":8.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"de74946458075a8fab247042e245438024936092"},"93:4860":{"type":"TEXT","id":"93:4860","name":"Client","absoluteBoundingBox":{"x":9622.0,"y":627.0,"width":640.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":9622.6376953125,"y":630.190002441406,"width":43.0654296875,"height":7.9420166015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Client","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5073":{"type":"TEXT","id":"93:5073","name":"Encouraging signal: the cleaner layout landed, the editorial framing didn't confuse buyers. The most consistent feedback was typography and spacing — fonts felt tight, gutters felt cramped.","absoluteBoundingBox":{"x":9622.0,"y":7850.0,"width":640.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":9622.474609375,"y":7856.18017578125,"width":633.8671875,"height":78.86669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5698.0]],"size":{"x":640.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Encouraging signal: the cleaner layout landed, the editorial framing didn't confuse buyers. The most consistent feedback was typography and spacing — fonts felt tight, gutters felt cramped.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4872":{"type":"FRAME","id":"93:4872","name":"TLDRGrid","absoluteBoundingBox":{"x":9622.0,"y":1027.0,"width":640.0,"height":614.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":1027.0,"width":640.0,"height":614.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,96.0]],"size":{"x":640.0,"y":614.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":80.0,"counterAxisSizingMode":"FIXED","children":["93:4873","93:4878"]},"93:4851":{"type":"TEXT","id":"93:4851","name":"From a record-shop website to a discovery destination.","absoluteBoundingBox":{"x":9622.0,"y":474.0,"width":640.0,"height":84.0},"isolatedAbsoluteRenderBounds":{"x":9622.7919921875,"y":477.156005859375,"width":516.0634765625,"height":80.052001953125},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,374.0]],"size":{"x":640.0,"y":84.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"From a record-shop website to a discovery destination.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.0,"lineHeightPercent":97.2222213745117,"lineHeightPercentFontSize":116.666664123535,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4850":{"type":"FRAME","id":"93:4850","name":"spacer","absoluteBoundingBox":{"x":9622.0,"y":473.0,"width":1.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":473.0,"width":1.0,"height":1.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,373.0]],"size":{"x":1.0,"y":1.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"91:390":{"type":"WEBPAGE","id":"91:390","name":"/caravan-records","absoluteBoundingBox":{"x":8134.0,"y":0.0,"width":2711.0,"height":17728.275390625},"isolatedAbsoluteRenderBounds":{"x":8134.0,"y":0.0,"width":2711.0,"height":17728.275390625},"relativeTransform":[[1.0,0.0,8134.0],[0.0,1.0,0.0]],"size":{"x":2711.0,"y":17728.275390625},"fills":[{"opacity":0.298039227724075,"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["93:3280","93:4832","93:5143"]},"93:4279":{"type":"TEXT","id":"93:4279","name":"SECTION","absoluteBoundingBox":{"x":8643.0,"y":1348.5,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":8643.4287109375,"y":1351.68994140625,"width":50.2333984375,"height":7.9420166015625},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4846":{"type":"SVG","id":"93:4846","name":"Ellipse","absoluteBoundingBox":{"x":9622.0,"y":164.0,"width":8.0,"height":8.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":164.0,"width":8.0,"height":8.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4.0]],"size":{"x":8.0,"y":8.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"de74946458075a8fab247042e245438024936092"},"93:4844":{"type":"FRAME","id":"93:4844","name":"spacer","absoluteBoundingBox":{"x":9622.0,"y":159.0,"width":1.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":159.0,"width":1.0,"height":1.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,59.0]],"size":{"x":1.0,"y":1.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:4233":{"type":"FRAME","id":"93:4233","name":"Meta","absoluteBoundingBox":{"x":8278.0,"y":582.0,"width":1120.0,"height":86.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":582.0,"width":1120.0,"height":86.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,482.0]],"size":{"x":1120.0,"y":86.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"primaryAxisSizingMode":"FIXED","children":["93:4234","93:4237","93:4240","93:4243","93:4246"]},"93:4835":{"type":"FRAME","id":"93:4835","name":"Hero","absoluteBoundingBox":{"x":9542.0,"y":100.0,"width":800.0,"height":831.0},"isolatedAbsoluteRenderBounds":{"x":9542.0,"y":100.0,"width":800.0,"height":831.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":831.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.850980401039124,"b":0.768627464771271,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":40.0,"paddingRight":80.0,"paddingBottom":64.0,"paddingLeft":80.0,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["93:4836","93:4844","93:4845","93:4848","93:4849","93:4850","93:4851","93:4852","93:4853","93:4854","93:4855"]},"93:4842":{"type":"TEXT","id":"93:4842","name":"About","absoluteBoundingBox":{"x":10130.0,"y":140.0,"width":44.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":10129.919921875,"y":142.919998168945,"width":43.59765625,"height":14.4799957275391},"relativeTransform":[[1.0,0.0,70.0],[0.0,1.0,0.0]],"size":{"x":44.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"About","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/about"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4861":{"type":"TEXT","id":"93:4861","name":"Caravan — independent London record boutique","absoluteBoundingBox":{"x":9622.0,"y":647.0,"width":640.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":9622.76953125,"y":652.080017089844,"width":305.833984375,"height":13.9019775390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,20.0]],"size":{"x":640.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Caravan — independent London record boutique","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4839":{"type":"TEXT","id":"93:4839","name":"CAPE FUTURA","absoluteBoundingBox":{"x":9641.0,"y":140.5,"width":104.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9641.8115234375,"y":144.559997558594,"width":102.4677734375,"height":10.1080017089844},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,0.0]],"size":{"x":104.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"CAPE FUTURA","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.12,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1999988555908,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4899":{"type":"TEXT","id":"93:4899","name":"01","absoluteBoundingBox":{"x":9622.0,"y":2184.0,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9622.572265625,"y":2187.77001953125,"width":15.087890625,"height":9.385986328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"01","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:3280":{"type":"FRAME","id":"93:3280","name":"Desktop","absoluteBoundingBox":{"x":8198.0,"y":100.0,"width":1280.0,"height":10008.0},"isolatedAbsoluteRenderBounds":{"x":8198.0,"y":100.0,"width":1280.0,"height":10008.0},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,100.0]],"size":{"x":1280.0,"y":10008.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["93:4211"]},"93:5397":{"type":"TEXT","id":"93:5397","name":"08","absoluteBoundingBox":{"x":10450.0,"y":14783.275390625,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10450.572265625,"y":14787.044921875,"width":14.931640625,"height":9.38671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"08","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4218":{"type":"FRAME","id":"93:4218","name":"NavLinks","absoluteBoundingBox":{"x":9196.0,"y":140.0,"width":202.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":9196.0,"y":140.0,"width":202.0,"height":19.0},"relativeTransform":[[1.0,0.0,918.0],[0.0,1.0,0.0]],"size":{"x":202.0,"y":19.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":32.0,"counterAxisAlignItems":"CENTER","children":["93:4219","93:4220","93:4221"]},"93:4405":{"type":"FRAME","id":"93:4405","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":4342.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":4342.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,42.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4406","93:4408"]},"93:4211":{"type":"FRAME","id":"93:4211","name":"Desktop","absoluteBoundingBox":{"x":8198.0,"y":100.0,"width":1280.0,"height":10008.0},"isolatedAbsoluteRenderBounds":{"x":8198.0,"y":100.0,"width":1280.0,"height":10008.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":10008.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"HORIZONTAL","primaryAxisSizingMode":"FIXED","children":["93:4212"]},"93:4474":{"type":"SVG","id":"93:4474","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":8631.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":8631.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4891":{"type":"TEXT","id":"93:4891","name":"05 Synthesis","absoluteBoundingBox":{"x":9622.0,"y":1914.0,"width":83.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":9622.76953125,"y":1919.07995605469,"width":81.4716796875,"height":13.902099609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,175.0]],"size":{"x":83.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"05  Synthesis","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5169":{"type":"TEXT","id":"93:5169","name":"Solo UX Designer (research, synthesis, IA, concepting, wireframes & prototype)","absoluteBoundingBox":{"x":10450.0,"y":680.0,"width":287.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":10450.349609375,"y":684.169982910156,"width":258.138671875,"height":36.81201171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,20.0]],"size":{"x":287.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Solo UX Designer (research, synthesis, IA, concepting, wireframes & prototype)","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5113":{"type":"TEXT","id":"93:5113","name":"The lesson I took from this project — and the one I lead with for clients now — is that a usability brief is sometimes a strategy brief in disguise. Three pages of UI polish wouldn't have moved the needle for Caravan, because the underlying issue was positioning, not interface. The work that mattered was identifying that gap, making the case for a different scope, and showing through design what the answer could look like.","absoluteBoundingBox":{"x":9622.0,"y":10653.0,"width":640.0,"height":180.0},"isolatedAbsoluteRenderBounds":{"x":9622.28515625,"y":10659.1796875,"width":638.3798828125,"height":168.8671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,8501.0]],"size":{"x":640.0,"y":180.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The lesson I took from this project — and the one I lead with for clients now — is that a usability brief is sometimes a strategy brief in disguise. Three pages of UI polish wouldn't have moved the needle for Caravan, because the underlying issue was positioning, not interface. The work that mattered was identifying that gap, making the case for a different scope, and showing through design what the answer could look like.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4518":{"type":"FRAME","id":"93:4518","name":"FooterBottom","absoluteBoundingBox":{"x":8278.0,"y":10062.0,"width":1120.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":10062.0,"width":1120.0,"height":14.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,253.0]],"size":{"x":1120.0,"y":14.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":12.0,"primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["93:4519","93:4520"]},"93:4909":{"type":"TEXT","id":"93:4909","name":"Home — orient visitors to Caravan's mission and steer them towards desired products.","absoluteBoundingBox":{"x":9642.0,"y":2539.0,"width":620.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9643.177734375,"y":2545.17993164062,"width":583.3017578125,"height":48.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Home — orient visitors to Caravan's mission and steer them towards desired products.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4966":{"type":"FRAME","id":"93:4966","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":3807.0,"width":640.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3807.0,"width":640.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,42.0]],"size":{"x":640.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4967","93:4969"]},"93:4520":{"type":"TEXT","id":"93:4520","name":"Made in Figma","absoluteBoundingBox":{"x":9312.0,"y":10062.0,"width":86.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":9312.748046875,"y":10064.7724609375,"width":84.4501953125,"height":10.5595703125},"relativeTransform":[[1.0,0.0,1034.0],[0.0,1.0,0.0]],"size":{"x":86.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.603921592235565,"g":0.584313750267029,"b":0.560784339904785,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Made in Figma","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4960":{"type":"TEXT","id":"93:4960","name":"The usability issues were real and predictable:","absoluteBoundingBox":{"x":9622.0,"y":3719.0,"width":640.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9622.28515625,"y":3725.17993164062,"width":396.646484375,"height":18.8671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1567.0]],"size":{"x":640.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The usability issues were real and predictable:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5389":{"type":"TEXT","id":"93:5389","name":"Hi-fi — iterations","absoluteBoundingBox":{"x":10450.0,"y":13371.275390625,"width":287.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":10451.2041015625,"y":13373.0634765625,"width":210.947265625,"height":23.771484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,10524.275390625]],"size":{"x":287.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Hi-fi — iterations","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4517":{"type":"FRAME","id":"93:4517","name":"rule","absoluteBoundingBox":{"x":8278.0,"y":10013.0,"width":1120.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":10013.0,"width":1120.0,"height":1.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,204.0]],"size":{"x":1120.0,"y":1.0},"fills":[{"opacity":0.180000007152557,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:5164":{"type":"FRAME","id":"93:5164","name":"rule","absoluteBoundingBox":{"x":10450.0,"y":638.0,"width":287.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":638.0,"width":287.0,"height":1.0},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,538.0]],"size":{"x":287.0,"y":1.0},"fills":[{"opacity":0.180000007152557,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:5341":{"type":"TEXT","id":"93:5341","name":"Position Caravan as the place to discover the records you didn't know you needed.","absoluteBoundingBox":{"x":10470.0,"y":8607.275390625,"width":267.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10470.1708984375,"y":8613.455078125,"width":250.7412109375,"height":78.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Position Caravan as the place to discover the records you didn't know you needed.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5040":{"type":"TEXT","id":"93:5040","name":"—","absoluteBoundingBox":{"x":9649.0,"y":6193.0,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9649.0,"y":6201.56689453125,"width":7.7998046875,"height":0.9619140625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4516":{"type":"TEXT","id":"93:4516","name":"LinkedIn","absoluteBoundingBox":{"x":9331.0,"y":9889.0,"width":59.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9331.0,"y":9891.2998046875,"width":58.3896484375,"height":13.9501953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,24.0]],"size":{"x":59.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"LinkedIn","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.linkedin.com/in/petterispara/","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"7:59":{"type":"TEXT","id":"7:59","name":"display/wordmark-56","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":66.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":66.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":66.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.560000002384186,"letterSpacingValue":-0.560000002384186,"letterSpacingUnit":"PIXELS","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5065":{"type":"TEXT","id":"93:5065","name":"—","absoluteBoundingBox":{"x":9649.0,"y":6874.0,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9649.0,"y":6882.56689453125,"width":7.7998046875,"height":0.9619140625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4515":{"type":"TEXT","id":"93:4515","name":"Elsewhere","absoluteBoundingBox":{"x":9331.0,"y":9865.0,"width":67.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":9331.9462890625,"y":9868.1904296875,"width":64.6123046875,"height":7.94140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":67.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.603921592235565,"g":0.584313750267029,"b":0.560784339904785,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Elsewhere","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5271":{"type":"TEXT","id":"93:5271","name":"The usability issues were real and predictable:","absoluteBoundingBox":{"x":10450.0,"y":5344.0,"width":287.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10450.28515625,"y":5350.18017578125,"width":251.4375,"height":48.86669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2497.0]],"size":{"x":287.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The usability issues were real and predictable:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4919":{"type":"FRAME","id":"93:4919","name":"h2-wrap","absoluteBoundingBox":{"x":9622.0,"y":2805.0,"width":640.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":2805.0,"width":640.0,"height":129.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,653.0]],"size":{"x":640.0,"y":129.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4920","93:4924"]},"93:5278":{"type":"SVG","id":"93:5278","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":5492.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":5492.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4509":{"type":"FRAME","id":"93:4509","name":"Site","absoluteBoundingBox":{"x":9231.0,"y":9865.0,"width":52.0,"height":98.0},"isolatedAbsoluteRenderBounds":{"x":9231.0,"y":9865.0,"width":52.0,"height":98.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":52.0,"y":98.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":10.0,"children":["93:4510","93:4511","93:4512","93:4513"]},"93:4961":{"type":"FRAME","id":"93:4961","name":"List","absoluteBoundingBox":{"x":9622.0,"y":3765.0,"width":640.0,"height":228.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3765.0,"width":640.0,"height":228.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1613.0]],"size":{"x":640.0,"y":228.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4962","93:4966","93:4970","93:4974","93:4978"]},"93:4854":{"type":"FRAME","id":"93:4854","name":"spacer","absoluteBoundingBox":{"x":9622.0,"y":560.0,"width":1.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":560.0,"width":1.0,"height":1.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,460.0]],"size":{"x":1.0,"y":1.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:4393":{"type":"FRAME","id":"93:4393","name":"h2-wrap","absoluteBoundingBox":{"x":8598.0,"y":4079.0,"width":800.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":4079.0,"width":800.0,"height":129.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2764.0]],"size":{"x":800.0,"y":129.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4394","93:4398"]},"93:4953":{"type":"TEXT","id":"93:4953","name":"03","absoluteBoundingBox":{"x":9622.0,"y":3344.0,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9622.572265625,"y":3347.77001953125,"width":14.6845703125,"height":9.385986328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"03","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4513":{"type":"TEXT","id":"93:4513","name":"Contact","absoluteBoundingBox":{"x":9231.0,"y":9945.0,"width":52.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9231.0,"y":9948.4853515625,"width":51.7041015625,"height":12.7646484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,80.0]],"size":{"x":52.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Contact","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","hyperlink":{"type":"NODE","nodeID":"/contact"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4511":{"type":"TEXT","id":"93:4511","name":"Work","absoluteBoundingBox":{"x":9231.0,"y":9889.0,"width":35.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9231.0,"y":9891.75,"width":34.4716796875,"height":13.5},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,24.0]],"size":{"x":35.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Work","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","hyperlink":{"type":"NODE","nodeID":"/work"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4392":{"type":"TEXT","id":"93:4392","name":"The brick-and-mortar trade has known this for decades. Physical record shops sell discovery — the staff pick, the in-store mix, the conversation. Most webshops drop all of that the moment you go online. The shops that don't are the ones earning return visits.","absoluteBoundingBox":{"x":8598.0,"y":3973.0,"width":800.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":8598.28515625,"y":3979.17993164062,"width":793.55078125,"height":78.8671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2658.0]],"size":{"x":800.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The brick-and-mortar trade has known this for decades. Physical record shops sell discovery — the staff pick, the in-store mix, the conversation. Most webshops drop all of that the moment you go online. The shops that don't are the ones earning return visits.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4428":{"type":"FRAME","id":"93:4428","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":5175.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":5175.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,42.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4429","93:4431"]},"93:5356":{"type":"FRAME","id":"93:5356","name":"List","absoluteBoundingBox":{"x":10450.0,"y":10204.275390625,"width":287.0,"height":426.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":10204.275390625,"width":287.0,"height":426.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7357.27490234375]],"size":{"x":287.0,"y":426.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5357","93:5361","93:5365","93:5369"]},"93:4507":{"type":"TEXT","id":"93:4507","name":"Independent UX & business design studio. London, working anywhere.","absoluteBoundingBox":{"x":8278.0,"y":9921.0,"width":269.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":8279.400390625,"y":9926.080078125,"width":266.248046875,"height":35.90234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,56.0]],"size":{"x":269.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.603921592235565,"g":0.584313750267029,"b":0.560784339904785,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Independent UX & business design studio.\nLondon, working anywhere.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5133":{"type":"TEXT","id":"93:5133","name":"Work","absoluteBoundingBox":{"x":10095.0,"y":11631.0,"width":35.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10095.0,"y":11633.75,"width":34.4716796875,"height":13.5},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,24.0]],"size":{"x":35.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Work","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","hyperlink":{"type":"NODE","nodeID":"/work"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4493":{"type":"FRAME","id":"93:4493","name":"NextCase","absoluteBoundingBox":{"x":8198.0,"y":9318.0,"width":1280.0,"height":491.0},"isolatedAbsoluteRenderBounds":{"x":8198.0,"y":9318.0,"width":1280.0,"height":491.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,9218.0]],"size":{"x":1280.0,"y":491.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0392156876623631,"g":0.0392156876623631,"b":0.0392156876623631,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":96.0,"paddingRight":80.0,"paddingBottom":96.0,"paddingLeft":80.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["93:4494","93:4497","93:4498","93:4499","93:4500"]},"93:4502":{"type":"TEXT","id":"93:4502","name":"→","absoluteBoundingBox":{"x":8490.0,"y":9680.0,"width":15.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":8491.7119140625,"y":9684.568359375,"width":11.2001953125,"height":10.3359375},"relativeTransform":[[1.0,0.0,212.0],[0.0,1.0,14.0]],"size":{"x":15.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0392156876623631,"g":0.0392156876623631,"b":0.0392156876623631,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"→","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4326":{"type":"SVG","id":"93:4326","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":2279.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2279.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5144":{"type":"FRAME","id":"93:5144","name":"Desktop","absoluteBoundingBox":{"x":10406.0,"y":100.0,"width":375.0,"height":17564.275390625},"isolatedAbsoluteRenderBounds":{"x":10406.0,"y":100.0,"width":375.0,"height":17564.275390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":17564.275390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","maxWidth":375.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["93:5145"]},"93:4250":{"type":"FRAME","id":"93:4250","name":"TLDRGrid","absoluteBoundingBox":{"x":8278.0,"y":828.0,"width":1120.0,"height":374.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":828.0,"width":1120.0,"height":374.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,96.0]],"size":{"x":1120.0,"y":374.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":80.0,"primaryAxisSizingMode":"FIXED","children":["93:4251","93:4256"]},"93:4895":{"type":"TEXT","id":"93:4895","name":"09 Reflections","absoluteBoundingBox":{"x":9622.0,"y":2050.0,"width":93.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":9622.76953125,"y":2055.080078125,"width":91.5341796875,"height":11.22802734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,311.0]],"size":{"x":93.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"09  Reflections","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5019":{"type":"TEXT","id":"93:5019","name":"SECTION","absoluteBoundingBox":{"x":9667.0,"y":5377.5,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":9667.4287109375,"y":5380.68994140625,"width":50.2333984375,"height":7.94189453125},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4496":{"type":"TEXT","id":"93:4496","name":"NEXT CASE STUDY","absoluteBoundingBox":{"x":8296.0,"y":9414.0,"width":122.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":8296.8642578125,"y":9418.48046875,"width":120.3662109375,"height":8.6630859375},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,0.0]],"size":{"x":122.0,"y":16.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.603921592235565,"g":0.584313750267029,"b":0.560784339904785,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"NEXT CASE STUDY","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.96,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.5999994277954,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4324":{"type":"TEXT","id":"93:4324","name":"Task analysis of the existing purchase flow.","absoluteBoundingBox":{"x":8618.0,"y":2237.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8618.28515625,"y":2243.17993164062,"width":367.255859375,"height":18.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Task analysis of the existing purchase flow.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4261":{"type":"FRAME","id":"93:4261","name":"BodyGrid","absoluteBoundingBox":{"x":8278.0,"y":1315.0,"width":1120.0,"height":7907.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":1315.0,"width":1120.0,"height":7907.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,17.0]],"size":{"x":1120.0,"y":7907.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":80.0,"primaryAxisSizingMode":"FIXED","children":["93:4262","93:4274"]},"93:4363":{"type":"RECTANGLE","id":"93:4363","name":"Rectangle","absoluteBoundingBox":{"x":8598.0,"y":3166.0,"width":4.0,"height":88.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":3166.0,"width":4.0,"height":88.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,20.0]],"size":{"x":4.0,"y":88.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"93:4492":{"type":"TEXT","id":"93:4492","name":"While Caravan loved the re-design, they didn't ship it due to lack of resources. The artefact that remains is the case for what their online presence could be — and a prototype that shows what it would feel like.","absoluteBoundingBox":{"x":8598.0,"y":9132.0,"width":800.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":8598.1708984375,"y":9138.1796875,"width":778.13671875,"height":75.0478515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7817.0]],"size":{"x":800.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"While Caravan loved the re-design, they didn't ship it due to lack of resources. The artefact that remains is the case for what their online presence could be — and a prototype that shows what it would feel like.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4486":{"type":"FRAME","id":"93:4486","name":"Eb","absoluteBoundingBox":{"x":8598.0,"y":8853.0,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":8853.0,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:4487","93:4488","93:4489"]},"93:5208":{"type":"FRAME","id":"93:5208","name":"h2-wrap","absoluteBoundingBox":{"x":10450.0,"y":2847.0,"width":287.0,"height":189.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":2847.0,"width":287.0,"height":189.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":287.0,"y":189.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5209","93:5213"]},"93:4487":{"type":"TEXT","id":"93:4487","name":"09","absoluteBoundingBox":{"x":8598.0,"y":8853.0,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8598.572265625,"y":8856.76953125,"width":14.853515625,"height":9.38671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"09","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4389":{"type":"SVG","id":"93:4389","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":3927.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":3927.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4449":{"type":"FRAME","id":"93:4449","name":"Placeholder","absoluteBoundingBox":{"x":8598.0,"y":5664.0,"width":800.0,"height":555.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":5664.0,"width":800.0,"height":555.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":555.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"4144fcbc1ea3b26034980ab67fa2e4b14b043c5d","originalImageWidth":1100,"originalImageHeight":766,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[8.0,8.0,8.0,8.0],"cornerRadius":8.0,"paddingTop":32.0,"paddingRight":32.0,"paddingBottom":32.0,"paddingLeft":32.0,"clipsContent":true,"layoutMode":"VERTICAL","children":[]},"93:4468":{"type":"FRAME","id":"93:4468","name":"List","absoluteBoundingBox":{"x":8598.0,"y":8529.0,"width":800.0,"height":276.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":8529.0,"width":800.0,"height":276.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7214.0]],"size":{"x":800.0,"y":276.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4469","93:4473","93:4477","93:4481"]},"93:4482":{"type":"SVG","id":"93:4482","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":8775.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":8775.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5251":{"type":"SVG","id":"93:5251","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":4507.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":4507.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4478":{"type":"SVG","id":"93:4478","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":8703.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":8703.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5153":{"type":"TEXT","id":"93:5153","name":"About","absoluteBoundingBox":{"x":10520.0,"y":198.0,"width":44.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":10519.919921875,"y":200.919998168945,"width":43.59765625,"height":14.4799957275391},"relativeTransform":[[1.0,0.0,70.0],[0.0,1.0,0.0]],"size":{"x":44.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"About","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/about"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4944":{"type":"SVG","id":"93:4944","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":3224.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3224.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4889":{"type":"TEXT","id":"93:4889","name":"03 Discovery — what users showed me","absoluteBoundingBox":{"x":9622.0,"y":1846.0,"width":246.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":9622.76953125,"y":1851.07995605469,"width":244.474609375,"height":13.902099609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,107.0]],"size":{"x":246.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"03  Discovery — what users showed me","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5376":{"type":"TEXT","id":"93:5376","name":"—","absoluteBoundingBox":{"x":10477.0,"y":10678.275390625,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10477.0,"y":10686.8427734375,"width":7.7998046875,"height":0.9619140625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4293":{"type":"SVG","id":"93:4293","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":1726.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":1726.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"8:1627":{"type":"TEXT","id":"8:1627","name":"mono/meta-12-tracked","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":15.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":15.0,"height":16.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":15.0,"y":16.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.479999989271164,"letterSpacingValue":0.479999989271164,"letterSpacingUnit":"PIXELS","lineHeightPx":15.5999994277954,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4472":{"type":"TEXT","id":"93:4472","name":"Stakeholder alignment on the strategic direction — the editorial / mix-series proposition costs editorial labour. The shop owner needs to choose between guest mixes, written editorials, or a net-radio-style channel.","absoluteBoundingBox":{"x":8618.0,"y":8529.0,"width":780.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":8618.474609375,"y":8534.6669921875,"width":761.4345703125,"height":79.3798828125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Stakeholder alignment on the strategic direction — the editorial / mix-series proposition costs editorial labour. The shop owner needs to choose between guest mixes, written editorials, or a net-radio-style channel.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4495":{"type":"SVG","id":"93:4495","name":"Ellipse","absoluteBoundingBox":{"x":8278.0,"y":9418.0,"width":8.0,"height":8.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":9418.0,"width":8.0,"height":8.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4.0]],"size":{"x":8.0,"y":8.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"de74946458075a8fab247042e245438024936092"},"93:4470":{"type":"SVG","id":"93:4470","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":8529.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":8529.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4465":{"type":"TEXT","id":"93:4465","name":"—","absoluteBoundingBox":{"x":8625.0,"y":8416.0,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8625.0,"y":8424.5673828125,"width":7.7998046875,"height":0.9619140625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5307":{"type":"TEXT","id":"93:5307","name":"Caravan's gap wasn't only technical hygiene — it was experience differentiation. The retailers earning return visits, even without the deepest catalogue, all leaned on the same things:","absoluteBoundingBox":{"x":10450.0,"y":7330.27490234375,"width":287.0,"height":210.0},"isolatedAbsoluteRenderBounds":{"x":10450.1708984375,"y":7337.02490234375,"width":263.9150390625,"height":198.296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4483.27490234375]],"size":{"x":287.0,"y":210.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Caravan's gap wasn't only technical hygiene — it was experience differentiation. The retailers earning return visits, even without the deepest catalogue, all leaned on the same things:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4464":{"type":"TEXT","id":"93:4464","name":"08","absoluteBoundingBox":{"x":8598.0,"y":8416.0,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8598.572265625,"y":8419.76953125,"width":14.931640625,"height":9.38671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"08","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4996":{"type":"TEXT","id":"93:4996","name":"Caravan's gap wasn't only technical hygiene — it was experience differentiation. The retailers earning return visits, even without the deepest catalogue, all leaned on the same things:","absoluteBoundingBox":{"x":9622.0,"y":4900.0,"width":640.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":9623.044921875,"y":4906.18017578125,"width":573.68359375,"height":78.86669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2748.0]],"size":{"x":640.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Caravan's gap wasn't only technical hygiene — it was experience differentiation. The retailers earning return visits, even without the deepest catalogue, all leaned on the same things:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4415":{"type":"FRAME","id":"93:4415","name":"h2-wrap","absoluteBoundingBox":{"x":8598.0,"y":4804.0,"width":800.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":4804.0,"width":800.0,"height":129.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3489.0]],"size":{"x":800.0,"y":129.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4416","93:4420"]},"93:4461":{"type":"TEXT","id":"93:4461","name":"A second testing round on the near-final prototype surfaced a clear list to action: more breathing room (gutters, columns); type pairing flagged for review; CTA spacing fixes; card layout fine-tuning.","absoluteBoundingBox":{"x":8598.0,"y":8278.0,"width":800.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":8598.1142578125,"y":8284.1796875,"width":763.9130859375,"height":78.8671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,6963.0]],"size":{"x":800.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"A second testing round on the near-final prototype surfaced a clear list to action: more breathing room (gutters, columns); type pairing flagged for review; CTA spacing fixes; card layout fine-tuning.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5139":{"type":"FRAME","id":"93:5139","name":"rule","absoluteBoundingBox":{"x":9622.0,"y":11755.0,"width":640.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":11755.0,"width":640.0,"height":1.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,204.0]],"size":{"x":640.0,"y":1.0},"fills":[{"opacity":0.180000007152557,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:4881":{"type":"FRAME","id":"93:4881","name":"rule","absoluteBoundingBox":{"x":9622.0,"y":1737.0,"width":640.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":1737.0,"width":640.0,"height":1.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":1.0},"fills":[{"opacity":0.119999997317791,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:4413":{"type":"FRAME","id":"93:4413","name":"Callout","absoluteBoundingBox":{"x":8598.0,"y":4676.0,"width":800.0,"height":112.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":4676.0,"width":800.0,"height":112.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3361.0]],"size":{"x":800.0,"y":112.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[8.0,8.0,8.0,8.0],"cornerRadius":8.0,"paddingTop":24.0,"paddingRight":28.0,"paddingBottom":24.0,"paddingLeft":28.0,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["93:4414"]},"93:4458":{"type":"FRAME","id":"93:4458","name":"Image","absoluteBoundingBox":{"x":8598.0,"y":7578.0,"width":800.0,"height":636.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":7578.0,"width":800.0,"height":636.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,6263.0]],"size":{"x":800.0,"y":636.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"children":["93:4459"]},"93:4303":{"type":"TEXT","id":"93:4303","name":"I worked the project through a full UX cycle — discovery, synthesis, ideation, design — using these methods:","absoluteBoundingBox":{"x":8598.0,"y":1993.0,"width":800.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":8598.1708984375,"y":1999.18005371094,"width":786.07421875,"height":45.0479736328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,678.0]],"size":{"x":800.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I worked the project through a full UX cycle — discovery, synthesis, ideation, design — using these methods:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4837":{"type":"FRAME","id":"93:4837","name":"Logo","absoluteBoundingBox":{"x":9622.0,"y":140.5,"width":123.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":140.5,"width":123.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.5]],"size":{"x":123.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":93,"localID":3279},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:4838","93:4839"]},"93:5364":{"type":"TEXT","id":"93:5364","name":"Community signals — in-store mixes and culture content woven into shopping surfaces.","absoluteBoundingBox":{"x":10470.0,"y":10306.275390625,"width":267.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10470.3798828125,"y":10312.455078125,"width":259.3583984375,"height":78.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Community signals — in-store mixes and culture content woven into shopping surfaces.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5132":{"type":"TEXT","id":"93:5132","name":"Site","absoluteBoundingBox":{"x":10095.0,"y":11607.0,"width":30.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":10095.4287109375,"y":11610.1904296875,"width":27.7509765625,"height":7.94140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":30.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.603921592235565,"g":0.584313750267029,"b":0.560784339904785,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Site","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4868":{"type":"FRAME","id":"93:4868","name":"Meta-Status","absoluteBoundingBox":{"x":9622.0,"y":825.0,"width":640.0,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":825.0,"width":640.0,"height":42.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,264.0]],"size":{"x":640.0,"y":42.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":6.0,"counterAxisSizingMode":"FIXED","children":["93:4869","93:4870"]},"93:4459":{"type":"FRAME","id":"93:4459","name":"Placeholder","absoluteBoundingBox":{"x":8598.0,"y":7578.0,"width":800.0,"height":636.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":7578.0,"width":800.0,"height":636.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":636.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"404f1767350bac63f17aa833a38206ca27644993","originalImageWidth":1352,"originalImageHeight":1072,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[8.0,8.0,8.0,8.0],"cornerRadius":8.0,"paddingTop":32.0,"paddingRight":32.0,"paddingBottom":32.0,"paddingLeft":32.0,"clipsContent":true,"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":[]},"93:4460":{"type":"TEXT","id":"93:4460","name":"Hi-fi testing","absoluteBoundingBox":{"x":8598.0,"y":8230.0,"width":800.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":8599.2041015625,"y":8231.7880859375,"width":149.1689453125,"height":29.568359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,6915.0]],"size":{"x":800.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Hi-fi testing","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5180":{"type":"TEXT","id":"93:5180","name":"Status","absoluteBoundingBox":{"x":10450.0,"y":990.0,"width":287.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":10450.4287109375,"y":993.190002441406,"width":42.9775390625,"height":7.9420166015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":287.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Status","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4457":{"type":"TEXT","id":"93:4457","name":"First iteration: warm but neutral background, branding elements in header, large editorial banners. Functional but visually safe. Final iteration: warmer, sandy background colour pulled from the brand palette. Footer redesigned to carry brand atmosphere. Removed repetitive Add to Cart buttons from listings — they over-pushed conversion at the cost of browse-mode calm.","absoluteBoundingBox":{"x":8598.0,"y":7412.0,"width":800.0,"height":150.0},"isolatedAbsoluteRenderBounds":{"x":8599.8046875,"y":7418.18017578125,"width":765.515625,"height":135.0478515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,6097.0]],"size":{"x":800.0,"y":150.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"First iteration: warm but neutral background, branding elements in header, large editorial banners. Functional but visually safe. Final iteration: warmer, sandy background colour pulled from the brand palette. Footer redesigned to carry brand atmosphere. Removed repetitive Add to Cart buttons from listings — they over-pushed conversion at the cost of browse-mode calm.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4347":{"type":"TEXT","id":"93:4347","name":"Almost no filtering — genre, format, condition, price all unsearchable.","absoluteBoundingBox":{"x":8618.0,"y":2790.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8618.1142578125,"y":2796.17993164062,"width":594.7216796875,"height":18.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Almost no filtering — genre, format, condition, price all unsearchable.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4443":{"type":"TEXT","id":"93:4443","name":"—","absoluteBoundingBox":{"x":8625.0,"y":5337.0,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8625.0,"y":5345.56689453125,"width":7.7998046875,"height":0.9619140625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4456":{"type":"TEXT","id":"93:4456","name":"Hi-fi — iterations","absoluteBoundingBox":{"x":8598.0,"y":7364.0,"width":800.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":8599.2041015625,"y":7365.7880859375,"width":210.947265625,"height":23.77197265625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,6049.0]],"size":{"x":800.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Hi-fi — iterations","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5305":{"type":"TEXT","id":"93:5305","name":"I benchmarked Caravan against four cohorts: one-person independents, established second-hand sellers, larger online vinyl retailers, and newer shops with experimental experiences. Comparison covered shipping/returns clarity, rare and used inventory handling, genre filtering, editorial content, account features, brand and community integration, and discovery / curation features.","absoluteBoundingBox":{"x":10450.0,"y":6846.27490234375,"width":287.0,"height":420.0},"isolatedAbsoluteRenderBounds":{"x":10450.1904296875,"y":6852.455078125,"width":280.162109375,"height":405.0478515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3999.27490234375]],"size":{"x":287.0,"y":420.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I benchmarked Caravan against four cohorts: one-person independents, established second-hand sellers, larger online vinyl retailers, and newer shops with experimental experiences. Comparison covered shipping/returns clarity, rare and used inventory handling, genre filtering, editorial content, account features, brand and community integration, and discovery / curation features.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4453":{"type":"TEXT","id":"93:4453","name":"Moodboard built around the new brand mark and two of the shop owner's recurring motifs — cats and pyramids. Typographic pairing: Plus Jakarta Sans (modern, neutral) with Tienne (a warm serif), aiming for contemporary feel with a hint of editorial weight.","absoluteBoundingBox":{"x":8598.0,"y":6437.0,"width":800.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":8598.3798828125,"y":6443.18017578125,"width":795.576171875,"height":78.86669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5122.0]],"size":{"x":800.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Moodboard built around the new brand mark and two of the shop owner's recurring motifs — cats and pyramids. Typographic pairing: Plus Jakarta Sans (modern, neutral) with Tienne (a warm serif), aiming for contemporary feel with a hint of editorial weight.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4973":{"type":"TEXT","id":"93:4973","name":"Two competing navigation panels and a hero image eating the entire fold.","absoluteBoundingBox":{"x":9642.0,"y":3849.0,"width":620.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9642.1904296875,"y":3855.17993164062,"width":588.7138671875,"height":45.048095703125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Two competing navigation panels and a hero image eating the entire fold.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5309":{"type":"FRAME","id":"93:5309","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":7556.27490234375,"width":287.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":7556.27490234375,"width":287.0,"height":90.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":287.0,"y":90.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5310","93:5312"]},"93:4450":{"type":"TEXT","id":"93:4450","name":"Mid-fi testing","absoluteBoundingBox":{"x":8598.0,"y":6235.0,"width":800.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":8598.419921875,"y":6236.7880859375,"width":170.3759765625,"height":29.56787109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4920.0]],"size":{"x":800.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Mid-fi testing","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4322":{"type":"SVG","id":"93:4322","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":2237.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2237.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4364":{"type":"TEXT","id":"93:4364","name":"Why would anyone come back to caravan-records.com?","absoluteBoundingBox":{"x":8626.0,"y":3166.0,"width":772.0,"height":88.0},"isolatedAbsoluteRenderBounds":{"x":8626.0,"y":3172.49609375,"width":669.765625,"height":72.223876953125},"relativeTransform":[[1.0,0.0,28.0],[0.0,1.0,20.0]],"size":{"x":772.0,"y":88.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Why would anyone come back to caravan-records.com?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.0,"lineHeightPercent":101.851844787598,"lineHeightPercentFontSize":122.222221374512,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5258":{"type":"FRAME","id":"93:5258","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":4651.0,"width":287.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":4651.0,"width":287.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,390.0]],"size":{"x":287.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5259","93:5261"]},"93:5050":{"type":"FRAME","id":"93:5050","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":6622.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":6622.0,"width":640.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,42.0]],"size":{"x":640.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5051","93:5053"]},"93:4448":{"type":"FRAME","id":"93:4448","name":"Image","absoluteBoundingBox":{"x":8598.0,"y":5664.0,"width":800.0,"height":555.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":5664.0,"width":800.0,"height":555.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4349.0]],"size":{"x":800.0,"y":555.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":12.0,"children":["93:4449"]},"93:5108":{"type":"FRAME","id":"93:5108","name":"Eb","absoluteBoundingBox":{"x":9622.0,"y":10540.0,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":10540.0,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:5109","93:5110","93:5111"]},"93:5207":{"type":"FRAME","id":"93:5207","name":"Body","absoluteBoundingBox":{"x":10450.0,"y":2847.0,"width":287.0,"height":13582.275390625},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":2847.0,"width":287.0,"height":13582.275390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,413.0]],"size":{"x":287.0,"y":13582.275390625},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":16.0,"counterAxisSizingMode":"FIXED","children":["93:5208","93:5214","93:5215","93:5216","93:5229","93:5230","93:5236","93:5237","93:5262","93:5268","93:5269","93:5270","93:5271","93:5272","93:5293","93:5294","93:5295","93:5298","93:5299","93:5305","93:5306","93:5307","93:5308","93:5325","93:5326","93:5332","93:5333","93:5342","93:5343","93:5345","93:5346","93:5348","93:5354","93:5355","93:5356","93:5373","93:5379","93:5380","93:5381","93:5383","93:5384","93:5385","93:5386","93:5387","93:5389","93:5390","93:5391","93:5393","93:5394","93:5395","93:5401","93:5418","93:5424","93:5425"]},"93:4285":{"type":"SVG","id":"93:4285","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":1642.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":1642.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"7:43":{"type":"TEXT","id":"7:43","name":"mono/eyebrow-12","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":16.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":16.0,"height":16.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":16.0,"y":16.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.959999978542328,"letterSpacingValue":0.959999978542328,"letterSpacingUnit":"PIXELS","lineHeightPx":15.5999994277954,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4267":{"type":"TEXT","id":"93:4267","name":"03 Discovery — what users showed me","absoluteBoundingBox":{"x":8278.0,"y":1425.0,"width":246.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":8278.76953125,"y":1430.07995605469,"width":244.474609375,"height":13.902099609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,110.0]],"size":{"x":246.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"03  Discovery — what users showed me","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4856":{"type":"FRAME","id":"93:4856","name":"Meta-Role","absoluteBoundingBox":{"x":9622.0,"y":561.0,"width":640.0,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":561.0,"width":640.0,"height":42.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":42.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":6.0,"counterAxisSizingMode":"FIXED","children":["93:4857","93:4858"]},"93:4446":{"type":"TEXT","id":"93:4446","name":"Wireframes — mid-fidelity","absoluteBoundingBox":{"x":8598.0,"y":5450.0,"width":800.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":5451.7880859375,"width":330.32421875,"height":29.595703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4135.0]],"size":{"x":800.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Wireframes — mid-fidelity","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4336":{"type":"TEXT","id":"93:4336","name":"Six participants in two groups: 4 regular vinyl buyers (online + offline), and 2 with interest in music but who rarely shop for it (modelling gift-buying and lapsed users).","absoluteBoundingBox":{"x":8598.0,"y":2578.0,"width":800.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":8598.474609375,"y":2582.94506835938,"width":786.6689453125,"height":50.10205078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1263.0]],"size":{"x":800.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Six participants in two groups: 4 regular vinyl buyers (online + offline), and 2 with interest in music but who rarely shop for it (modelling gift-buying and lapsed users).","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5080":{"type":"FRAME","id":"93:5080","name":"Image","absoluteBoundingBox":{"x":9622.0,"y":9205.0,"width":640.0,"height":636.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":9205.0,"width":640.0,"height":636.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7053.0]],"size":{"x":640.0,"y":636.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5081"]},"93:4331":{"type":"TEXT","id":"93:4331","name":"03","absoluteBoundingBox":{"x":8598.0,"y":2357.0,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8598.572265625,"y":2360.77001953125,"width":14.6845703125,"height":9.385986328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"03","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4371":{"type":"TEXT","id":"93:4371","name":"Competitive analysis","absoluteBoundingBox":{"x":8598.0,"y":3427.0,"width":800.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":8599.1201171875,"y":3429.57592773438,"width":517.0302734375,"height":59.192138671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":800.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Competitive analysis","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4440":{"type":"FRAME","id":"93:4440","name":"h2-wrap","absoluteBoundingBox":{"x":8598.0,"y":5305.0,"width":800.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":5305.0,"width":800.0,"height":129.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3990.0]],"size":{"x":800.0,"y":129.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4441","93:4445"]},"93:5156":{"type":"FRAME","id":"93:5156","name":"Eyebrow","absoluteBoundingBox":{"x":10450.0,"y":239.0,"width":287.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":239.0,"width":287.0,"height":32.0},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,139.0]],"size":{"x":287.0,"y":32.0},"fills":[],"strokeAlign":"INSIDE","maxWidth":287.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"children":["93:5157","93:5158"]},"93:4222":{"type":"FRAME","id":"93:4222","name":"spacer","absoluteBoundingBox":{"x":8278.0,"y":159.0,"width":1.0,"height":96.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":159.0,"width":1.0,"height":96.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,59.0]],"size":{"x":1.0,"y":96.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:4441":{"type":"FRAME","id":"93:4441","name":"Eb","absoluteBoundingBox":{"x":8598.0,"y":5337.0,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":5337.0,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:4442","93:4443","93:4444"]},"93:4867":{"type":"TEXT","id":"93:4867","name":"8 weeks, part-time","absoluteBoundingBox":{"x":9622.0,"y":779.0,"width":640.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":9622.6298828125,"y":784.080017089844,"width":115.9619140625,"height":13.9019775390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,20.0]],"size":{"x":640.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"8 weeks, part-time","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4927":{"type":"FRAME","id":"93:4927","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":3026.0,"width":640.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3026.0,"width":640.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4928","93:4930"]},"93:4445":{"type":"TEXT","id":"93:4445","name":"The work","absoluteBoundingBox":{"x":8598.0,"y":5366.0,"width":800.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":8598.2802734375,"y":5372.2158203125,"width":232.123046875,"height":43.904296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":800.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The work","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4442":{"type":"TEXT","id":"93:4442","name":"07","absoluteBoundingBox":{"x":8598.0,"y":5337.0,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8598.572265625,"y":5340.77001953125,"width":14.7626953125,"height":9.3857421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"07","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4376":{"type":"FRAME","id":"93:4376","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":3801.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":3801.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4377","93:4379"]},"93:4435":{"type":"TEXT","id":"93:4435","name":"Trust & guidance — clearer USPs, shipping and support information up front.","absoluteBoundingBox":{"x":8618.0,"y":5217.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8618.28515625,"y":5223.18017578125,"width":656.6533203125,"height":18.86669921875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Trust & guidance — clearer USPs, shipping and support information up front.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4480":{"type":"TEXT","id":"93:4480","name":"Design the surfaces I scoped out — mixes, editorial articles, curated lists — and connect them back to product discovery loops.","absoluteBoundingBox":{"x":8618.0,"y":8703.0,"width":780.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":8618.1708984375,"y":8709.1796875,"width":751.974609375,"height":48.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Design the surfaces I scoped out — mixes, editorial articles, curated lists — and connect them back to product discovery loops.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4494":{"type":"FRAME","id":"93:4494","name":"Eb","absoluteBoundingBox":{"x":8278.0,"y":9414.0,"width":140.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":9414.0,"width":140.0,"height":16.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,96.0]],"size":{"x":140.0,"y":16.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:4495","93:4496"]},"93:4469":{"type":"FRAME","id":"93:4469","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":8529.0,"width":800.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":8529.0,"width":800.0,"height":90.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":90.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4470","93:4472"]},"93:5444":{"type":"TEXT","id":"93:5444","name":"Work","absoluteBoundingBox":{"x":10450.0,"y":17393.275390625,"width":35.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":17396.025390625,"width":34.4716796875,"height":13.5},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,24.0]],"size":{"x":35.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Work","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","hyperlink":{"type":"NODE","nodeID":"/work"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4437":{"type":"SVG","id":"93:4437","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":5259.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":5259.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4424":{"type":"FRAME","id":"93:4424","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":5133.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":5133.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4425","93:4427"]},"93:4367":{"type":"FRAME","id":"93:4367","name":"Eb","absoluteBoundingBox":{"x":8598.0,"y":3398.0,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":3398.0,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:4368","93:4369","93:4370"]},"93:4289":{"type":"SVG","id":"93:4289","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":1684.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":1684.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4427":{"type":"TEXT","id":"93:4427","name":"Editorial-led discovery — generous space for curated content.","absoluteBoundingBox":{"x":8618.0,"y":5133.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8619.900390625,"y":5139.18017578125,"width":525.1181640625,"height":18.86669921875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Editorial-led discovery — generous space for curated content.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4341":{"type":"SVG","id":"93:4341","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":2748.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2748.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4467":{"type":"TEXT","id":"93:4467","name":"What I'd do next","absoluteBoundingBox":{"x":8598.0,"y":8445.0,"width":800.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":8451.2158203125,"width":402.8603515625,"height":43.904296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":800.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"What I'd do next","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4259":{"type":"FRAME","id":"93:4259","name":"rule","absoluteBoundingBox":{"x":8278.0,"y":1298.0,"width":1120.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":1298.0,"width":1120.0,"height":1.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,0.0]],"size":{"x":1120.0,"y":1.0},"fills":[{"opacity":0.119999997317791,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:4420":{"type":"TEXT","id":"93:4420","name":"Ideation & concept direction","absoluteBoundingBox":{"x":8598.0,"y":4865.0,"width":800.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":8600.408203125,"y":4867.576171875,"width":702.9033203125,"height":59.1357421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":800.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ideation & concept direction","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4451":{"type":"TEXT","id":"93:4451","name":"Encouraging signal: the cleaner layout landed, the editorial framing didn't confuse buyers. The most consistent feedback was typography and spacing — fonts felt tight, gutters felt cramped.","absoluteBoundingBox":{"x":8598.0,"y":6283.0,"width":800.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":8598.28515625,"y":6289.18017578125,"width":773.1767578125,"height":78.86669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4968.0]],"size":{"x":800.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Encouraging signal: the cleaner layout landed, the editorial framing didn't confuse buyers. The most consistent feedback was typography and spacing — fonts felt tight, gutters felt cramped.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4414":{"type":"TEXT","id":"93:4414","name":"How might we make it easy for a user to discover records they didn't come looking for?","absoluteBoundingBox":{"x":8626.0,"y":4700.0,"width":744.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":8626.408203125,"y":4704.10400390625,"width":739.3017578125,"height":57.34423828125},"relativeTransform":[[1.0,0.0,28.0],[0.0,1.0,24.0]],"size":{"x":744.0,"y":64.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"How might we make it easy for a user to discover records they didn't come looking for?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.12,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":111.111106872559,"lineHeightPercentFontSize":133.33332824707,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4411":{"type":"TEXT","id":"93:4411","name":"Shoppers struggle to find and evaluate items due to unclear navigation, limited filtering, and minimal product info — causing hesitation and lower purchase confidence. Beneath that, the site has no clear reason for existing alongside trusted shops and Discogs.","absoluteBoundingBox":{"x":8626.0,"y":4460.0,"width":744.0,"height":128.0},"isolatedAbsoluteRenderBounds":{"x":8626.0,"y":4464.10400390625,"width":741.484375,"height":121.34423828125},"relativeTransform":[[1.0,0.0,28.0],[0.0,1.0,24.0]],"size":{"x":744.0,"y":128.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Shoppers struggle to find and evaluate items due to unclear navigation, limited filtering, and minimal product info — causing hesitation and lower purchase confidence. Beneath that, the site has no clear reason for existing alongside trusted shops and Discogs.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.12,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":111.111106872559,"lineHeightPercentFontSize":133.33332824707,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4484":{"type":"TEXT","id":"93:4484","name":"Simplify visual density further — fewer cards per row, bigger type, more space.","absoluteBoundingBox":{"x":8618.0,"y":8775.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8618.474609375,"y":8781.1796875,"width":670.62109375,"height":18.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Simplify visual density further — fewer cards per row, bigger type, more space.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4913":{"type":"TEXT","id":"93:4913","name":"Product Listing Page (PLP) — multi-product browsing and filtering.","absoluteBoundingBox":{"x":9642.0,"y":2611.0,"width":620.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9643.900390625,"y":2615.94506835938,"width":562.8955078125,"height":20.10205078125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Product Listing Page (PLP) — multi-product browsing and filtering.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5185":{"type":"FRAME","id":"93:5185","name":"Eb","absoluteBoundingBox":{"x":10450.0,"y":1178.0,"width":58.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":1178.0,"width":58.0,"height":16.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":58.0,"y":16.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:5186","93:5187"]},"93:5277":{"type":"FRAME","id":"93:5277","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":5492.0,"width":287.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":5492.0,"width":287.0,"height":90.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,72.0]],"size":{"x":287.0,"y":90.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5278","93:5280"]},"93:5329":{"type":"TEXT","id":"93:5329","name":"—","absoluteBoundingBox":{"x":10477.0,"y":8226.275390625,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10477.0,"y":8234.8427734375,"width":7.7998046875,"height":0.9619140625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5297":{"type":"TEXT","id":"93:5297","name":"Why would anyone come back to caravan-records.com?","absoluteBoundingBox":{"x":10450.0,"y":6293.27490234375,"width":287.0,"height":176.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":6299.77099609375,"width":265.654296875,"height":160.22412109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,55.2750015258789]],"size":{"x":287.0,"y":176.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Why would anyone come back to caravan-records.com?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":44.0,"lineHeightPercent":101.851844787598,"lineHeightPercentFontSize":122.222221374512,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5044":{"type":"TEXT","id":"93:5044","name":"Experience principles","absoluteBoundingBox":{"x":9622.0,"y":6532.0,"width":640.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":9623.2041015625,"y":6533.7880859375,"width":270.87109375,"height":29.56787109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4380.0]],"size":{"x":640.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Experience principles","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4360":{"type":"TEXT","id":"93:4360","name":"The strategic insight","absoluteBoundingBox":{"x":8598.0,"y":2962.0,"width":800.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":8598.1396484375,"y":2963.7880859375,"width":260.2705078125,"height":29.56787109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1647.0]],"size":{"x":800.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The strategic insight","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4409":{"type":"TEXT","id":"93:4409","name":"Problem statement","absoluteBoundingBox":{"x":8598.0,"y":4388.0,"width":800.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":8599.2041015625,"y":4391.60791015625,"width":243.3330078125,"height":21.9521484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3073.0]],"size":{"x":800.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Problem statement","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5058":{"type":"FRAME","id":"93:5058","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":6766.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":6766.0,"width":640.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,186.0]],"size":{"x":640.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5059","93:5061"]},"93:4408":{"type":"TEXT","id":"93:4408","name":"Position Caravan as the place to discover the records you didn't know you needed.","absoluteBoundingBox":{"x":8618.0,"y":4342.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8619.900390625,"y":4348.18017578125,"width":704.59765625,"height":18.86669921875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Position Caravan as the place to discover the records you didn't know you needed.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4243":{"type":"FRAME","id":"93:4243","name":"Meta-Timeline","absoluteBoundingBox":{"x":8964.400390625,"y":582.0,"width":204.800018310547,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":8964.400390625,"y":582.0,"width":204.800018310547,"height":42.0},"relativeTransform":[[1.0,0.0,686.400024414062],[0.0,1.0,0.0]],"size":{"x":204.800018310547,"y":42.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":6.0,"counterAxisSizingMode":"FIXED","children":["93:4244","93:4245"]},"93:4491":{"type":"TEXT","id":"93:4491","name":"The lesson I took from this project — and the one I lead with for clients now — is that a usability brief is sometimes a strategy brief in disguise. Three pages of UI polish wouldn't have moved the needle for Caravan, because the underlying issue was positioning, not interface. The work that mattered was identifying that gap, making the case for a different scope, and showing through design what the answer could look like.","absoluteBoundingBox":{"x":8598.0,"y":8966.0,"width":800.0,"height":150.0},"isolatedAbsoluteRenderBounds":{"x":8598.28515625,"y":8972.1796875,"width":772.36328125,"height":138.8671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7651.0]],"size":{"x":800.0,"y":150.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The lesson I took from this project — and the one I lead with for clients now — is that a usability brief is sometimes a strategy brief in disguise. Three pages of UI polish wouldn't have moved the needle for Caravan, because the underlying issue was positioning, not interface. The work that mattered was identifying that gap, making the case for a different scope, and showing through design what the answer could look like.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4431":{"type":"TEXT","id":"93:4431","name":"Community signals — in-store mixes and culture content woven into shopping surfaces.","absoluteBoundingBox":{"x":8618.0,"y":5175.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8619.044921875,"y":5181.18017578125,"width":748.3515625,"height":18.86669921875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Community signals — in-store mixes and culture content woven into shopping surfaces.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4402":{"type":"SVG","id":"93:4402","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":4300.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":4300.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4447":{"type":"TEXT","id":"93:4447","name":"The wireframes operationalised the principles across three pages: Home with a USP bar above the fold and editorial banners taking deliberately large real estate; PLP with editorial banners interleaved with listings (the discovery principle made structural, not decorative) and a real filter section; PDP reorganised around audio player → images → description → genres.","absoluteBoundingBox":{"x":8598.0,"y":5498.0,"width":800.0,"height":150.0},"isolatedAbsoluteRenderBounds":{"x":8598.28515625,"y":5504.18017578125,"width":786.3876953125,"height":138.86669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4183.0]],"size":{"x":800.0,"y":150.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The wireframes operationalised the principles across three pages: Home with a USP bar above the fold and editorial banners taking deliberately large real estate; PLP with editorial banners interleaved with listings (the discovery principle made structural, not decorative) and a real filter section; PDP reorganised around audio player → images → description → genres.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5453":{"type":"TEXT","id":"93:5453","name":"Made in Figma","absoluteBoundingBox":{"x":10450.0,"y":17618.275390625,"width":86.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":10450.748046875,"y":17621.046875,"width":84.4501953125,"height":10.560546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,54.0]],"size":{"x":86.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.603921592235565,"g":0.584313750267029,"b":0.560784339904785,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Made in Figma","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4249":{"type":"FRAME","id":"93:4249","name":"Summary","absoluteBoundingBox":{"x":8198.0,"y":732.0,"width":1280.0,"height":566.0},"isolatedAbsoluteRenderBounds":{"x":8198.0,"y":732.0,"width":1280.0,"height":566.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,632.0]],"size":{"x":1280.0,"y":566.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":96.0,"paddingRight":80.0,"paddingBottom":96.0,"paddingLeft":80.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["93:4250"]},"93:5119":{"type":"TEXT","id":"93:5119","name":"Voices Radio.","absoluteBoundingBox":{"x":9622.0,"y":11171.0,"width":640.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":9619.599609375,"y":11173.416015625,"width":554.7373046875,"height":81.50390625},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,136.0]],"size":{"x":640.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Voices Radio.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":96.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.92,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":100.0,"lineHeightPercent":86.805549621582,"lineHeightPercentFontSize":104.166664123535,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4320":{"type":"TEXT","id":"93:4320","name":"Heuristic review of the live site.","absoluteBoundingBox":{"x":8618.0,"y":2195.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8619.900390625,"y":2201.17993164062,"width":267.0966796875,"height":15.048095703125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Heuristic review of the live site.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4397":{"type":"TEXT","id":"93:4397","name":"SECTION","absoluteBoundingBox":{"x":8643.0,"y":4112.5,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":8643.4287109375,"y":4115.68994140625,"width":50.2333984375,"height":7.94189453125},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4395":{"type":"TEXT","id":"93:4395","name":"05","absoluteBoundingBox":{"x":8598.0,"y":4111.0,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8598.572265625,"y":4114.77001953125,"width":14.853515625,"height":9.3857421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"05","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4388":{"type":"FRAME","id":"93:4388","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":3927.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":3927.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,126.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4389","93:4391"]},"93:4308":{"type":"TEXT","id":"93:4308","name":"Moderated usability tests with screen + video recording.","absoluteBoundingBox":{"x":8618.0,"y":2069.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8619.177734375,"y":2075.17993164062,"width":477.7099609375,"height":18.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Moderated usability tests with screen + video recording.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4305":{"type":"FRAME","id":"93:4305","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":2069.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2069.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4306","93:4308"]},"93:4391":{"type":"TEXT","id":"93:4391","name":"Bridges between the physical and online experience.","absoluteBoundingBox":{"x":8618.0,"y":3927.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8619.900390625,"y":3933.17993164062,"width":450.47265625,"height":18.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Bridges between the physical and online experience.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4380":{"type":"FRAME","id":"93:4380","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":3843.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":3843.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,42.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4381","93:4383"]},"93:4260":{"type":"FRAME","id":"93:4260","name":"spacer","absoluteBoundingBox":{"x":8278.0,"y":1299.0,"width":1.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":1299.0,"width":1.0,"height":16.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,1.0]],"size":{"x":1.0,"y":16.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:5194":{"type":"FRAME","id":"93:5194","name":"BodyGrid","absoluteBoundingBox":{"x":10450.0,"y":2434.0,"width":287.0,"height":13995.275390625},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":2434.0,"width":287.0,"height":13995.275390625},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,2.0]],"size":{"x":287.0,"y":13995.275390625},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":80.0,"counterAxisSizingMode":"FIXED","children":["93:5195","93:5207"]},"93:4455":{"type":"FRAME","id":"93:4455","name":"Placeholder","absoluteBoundingBox":{"x":8598.0,"y":6543.0,"width":800.0,"height":805.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":6543.0,"width":800.0,"height":805.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":805.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3f6d4de089ce55f975d980fcba5ab3ee16d42c1e","originalImageWidth":1160,"originalImageHeight":1222,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[8.0,8.0,8.0,8.0],"cornerRadius":8.0,"paddingTop":32.0,"paddingRight":32.0,"paddingBottom":32.0,"paddingLeft":32.0,"clipsContent":true,"layoutMode":"VERTICAL","primaryAxisAlignItems":"MAX","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":[]},"93:4396":{"type":"TEXT","id":"93:4396","name":"—","absoluteBoundingBox":{"x":8625.0,"y":4111.0,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8625.0,"y":4119.56689453125,"width":7.7998046875,"height":0.9619140625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4374":{"type":"TEXT","id":"93:4374","name":"Caravan's gap wasn't only technical hygiene — it was experience differentiation. The retailers earning return visits, even without the deepest catalogue, all leaned on the same things:","absoluteBoundingBox":{"x":8598.0,"y":3725.0,"width":800.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":8599.044921875,"y":3731.17993164062,"width":793.56640625,"height":48.8671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2410.0]],"size":{"x":800.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Caravan's gap wasn't only technical hygiene — it was experience differentiation. The retailers earning return visits, even without the deepest catalogue, all leaned on the same things:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4278":{"type":"TEXT","id":"93:4278","name":"—","absoluteBoundingBox":{"x":8625.0,"y":1347.0,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8625.0,"y":1355.56701660156,"width":7.7998046875,"height":0.9620361328125},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4333":{"type":"TEXT","id":"93:4333","name":"SECTION","absoluteBoundingBox":{"x":8643.0,"y":2358.5,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":8643.4287109375,"y":2361.68994140625,"width":50.2333984375,"height":7.942138671875},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4361":{"type":"TEXT","id":"93:4361","name":"Across both groups, almost no one came online to \"browse and see what comes up.\" They came with intent — and that intent split cleanly: for new records → trusted shops; for rare or second-hand records → Discogs or eBay. That left Caravan competing for a search occasion that mostly didn't exist.","absoluteBoundingBox":{"x":8598.0,"y":3010.0,"width":800.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":8598.1142578125,"y":3016.17993164062,"width":793.48828125,"height":108.8671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1695.0]],"size":{"x":800.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Across both groups, almost no one came online to \"browse and see what comes up.\" They came with intent — and that intent split cleanly: for new records → trusted shops; for rare or second-hand records → Discogs or eBay. That left Caravan competing for a search occasion that mostly didn't exist.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4997":{"type":"FRAME","id":"93:4997","name":"List","absoluteBoundingBox":{"x":9622.0,"y":5006.0,"width":640.0,"height":186.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":5006.0,"width":640.0,"height":186.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2854.0]],"size":{"x":640.0,"y":186.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4998","93:5002","93:5006","93:5010"]},"93:4295":{"type":"TEXT","id":"93:4295","name":"Product Detail Page (PDP) — product evaluation, reviews, purchase confidence.","absoluteBoundingBox":{"x":8618.0,"y":1726.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8619.900390625,"y":1730.94494628906,"width":670.45703125,"height":20.10205078125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Product Detail Page (PDP) — product evaluation, reviews, purchase confidence.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5170":{"type":"FRAME","id":"93:5170","name":"Meta-Client","absoluteBoundingBox":{"x":10450.0,"y":748.0,"width":287.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":748.0,"width":287.0,"height":64.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,88.0]],"size":{"x":287.0,"y":64.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":6.0,"counterAxisSizingMode":"FIXED","children":["93:5171","93:5172"]},"93:5415":{"type":"SVG","id":"93:5415","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":15532.275390625,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":15532.275390625,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4265":{"type":"TEXT","id":"93:4265","name":"01 Brief & scope","absoluteBoundingBox":{"x":8278.0,"y":1357.0,"width":106.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":8278.76953125,"y":1362.07995605469,"width":104.283203125,"height":13.902099609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,42.0]],"size":{"x":106.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"01  Brief & scope","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5417":{"type":"TEXT","id":"93:5417","name":"Simplify visual density further — fewer cards per row, bigger type, more space.","absoluteBoundingBox":{"x":10470.0,"y":15532.275390625,"width":267.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10470.1708984375,"y":15538.455078125,"width":258.6484375,"height":78.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Simplify visual density further — fewer cards per row, bigger type, more space.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4387":{"type":"TEXT","id":"93:4387","name":"Clear trust signals (shipping, condition grading, support).","absoluteBoundingBox":{"x":8618.0,"y":3885.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8619.044921875,"y":3889.94506835938,"width":487.4912109375,"height":20.10205078125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Clear trust signals (shipping, condition grading, support).","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4310":{"type":"SVG","id":"93:4310","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":2111.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2111.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4977":{"type":"TEXT","id":"93:4977","name":"Account / wishlist UI advertised but non-functional.","absoluteBoundingBox":{"x":9642.0,"y":3921.0,"width":620.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9642.1142578125,"y":3926.6669921875,"width":445.078125,"height":17.30908203125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Account / wishlist UI advertised but non-functional.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4399":{"type":"TEXT","id":"93:4399","name":"Two strategic directions came out of the research, and I argued for pursuing both — but with the second leading the design.","absoluteBoundingBox":{"x":8598.0,"y":4224.0,"width":800.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":8598.1708984375,"y":4230.18017578125,"width":791.5556640625,"height":48.86669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2909.0]],"size":{"x":800.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Two strategic directions came out of the research, and I argued for pursuing both — but with the second leading the design.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4227":{"type":"TEXT","id":"93:4227","name":"Caravan Records.","absoluteBoundingBox":{"x":8278.0,"y":287.0,"width":1120.0,"height":148.0},"isolatedAbsoluteRenderBounds":{"x":8280.8798828125,"y":298.984008789062,"width":1053.431640625,"height":112.89599609375},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,187.0]],"size":{"x":1120.0,"y":148.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Caravan Records.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":144.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-4.32,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":148.0,"lineHeightPercent":85.6481475830078,"lineHeightPercentFontSize":102.777778625488,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4373":{"type":"TEXT","id":"93:4373","name":"What it revealed","absoluteBoundingBox":{"x":8598.0,"y":3677.0,"width":800.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":3678.7880859375,"width":206.4619140625,"height":23.77197265625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2362.0]],"size":{"x":800.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"What it revealed","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4262":{"type":"FRAME","id":"93:4262","name":"TOC","absoluteBoundingBox":{"x":8278.0,"y":1315.0,"width":240.0,"height":336.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":1315.0,"width":240.0,"height":336.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":240.0,"y":336.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4263","93:4264","93:4265","93:4266","93:4267","93:4268","93:4269","93:4270","93:4271","93:4272","93:4273"]},"93:4463":{"type":"FRAME","id":"93:4463","name":"Eb","absoluteBoundingBox":{"x":8598.0,"y":8416.0,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":8416.0,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:4464","93:4465","93:4466"]},"93:5011":{"type":"SVG","id":"93:5011","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":5162.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":5162.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4896":{"type":"FRAME","id":"93:4896","name":"Body","absoluteBoundingBox":{"x":9622.0,"y":2152.0,"width":640.0,"height":8787.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":2152.0,"width":640.0,"height":8787.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,413.0]],"size":{"x":640.0,"y":8787.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":16.0,"counterAxisSizingMode":"FIXED","children":["93:4897","93:4903","93:4904","93:4905","93:4918","93:4919","93:4925","93:4926","93:4951","93:4957","93:4958","93:4959","93:4960","93:4961","93:4982","93:4983","93:4984","93:4987","93:4988","93:4994","93:4995","93:4996","93:4997","93:5014","93:5015","93:5021","93:5022","93:5031","93:5032","93:5034","93:5035","93:5037","93:5043","93:5044","93:5045","93:5062","93:5068","93:5069","93:5070","93:5072","93:5073","93:5074","93:5075","93:5076","93:5078","93:5079","93:5080","93:5082","93:5083","93:5084","93:5090","93:5107","93:5113","93:5114"]},"93:4372":{"type":"TEXT","id":"93:4372","name":"I benchmarked Caravan against four cohorts: one-person independents, established second-hand sellers, larger online vinyl retailers, and newer shops with experimental experiences. Comparison covered shipping/returns clarity, rare and used inventory handling, genre filtering, editorial content, account features, brand and community integration, and discovery / curation features.","absoluteBoundingBox":{"x":8598.0,"y":3511.0,"width":800.0,"height":150.0},"isolatedAbsoluteRenderBounds":{"x":8598.1904296875,"y":3517.17993164062,"width":796.8115234375,"height":138.8671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2196.0]],"size":{"x":800.0,"y":150.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I benchmarked Caravan against four cohorts: one-person independents, established second-hand sellers, larger online vinyl retailers, and newer shops with experimental experiences. Comparison covered shipping/returns clarity, rare and used inventory handling, genre filtering, editorial content, account features, brand and community integration, and discovery / curation features.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5039":{"type":"TEXT","id":"93:5039","name":"06","absoluteBoundingBox":{"x":9622.0,"y":6193.0,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9622.572265625,"y":6196.77001953125,"width":14.892578125,"height":9.3857421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"06","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4236":{"type":"TEXT","id":"93:4236","name":"Solo UX Designer (research, synthesis, IA, concepting, wireframes & prototype)","absoluteBoundingBox":{"x":8278.0,"y":602.0,"width":204.800003051758,"height":66.0},"isolatedAbsoluteRenderBounds":{"x":8278.2802734375,"y":606.169982910156,"width":172.5537109375,"height":58.81201171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,20.0]],"size":{"x":204.800003051758,"y":66.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Solo UX Designer (research, synthesis, IA, concepting, wireframes & prototype)","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5361":{"type":"FRAME","id":"93:5361","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":10306.275390625,"width":287.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":10306.275390625,"width":287.0,"height":90.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,102.0]],"size":{"x":287.0,"y":90.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5362","93:5364"]},"93:4340":{"type":"FRAME","id":"93:4340","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":2748.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2748.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4341","93:4343"]},"93:4394":{"type":"FRAME","id":"93:4394","name":"Eb","absoluteBoundingBox":{"x":8598.0,"y":4111.0,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":4111.0,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:4395","93:4396","93:4397"]},"93:5138":{"type":"TEXT","id":"93:5138","name":"LinkedIn","absoluteBoundingBox":{"x":10195.0,"y":11631.0,"width":59.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10195.0,"y":11633.2998046875,"width":58.3896484375,"height":13.9501953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,24.0]],"size":{"x":59.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"LinkedIn","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","hyperlink":{"type":"URL","url":"https://www.linkedin.com/in/petterispara/","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":15.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4226":{"type":"FRAME","id":"93:4226","name":"spacer","absoluteBoundingBox":{"x":8278.0,"y":271.0,"width":1.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":271.0,"width":1.0,"height":16.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,171.0]],"size":{"x":1.0,"y":16.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:4318":{"type":"SVG","id":"93:4318","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":2195.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2195.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4268":{"type":"TEXT","id":"93:4268","name":"04 Competitive analysis","absoluteBoundingBox":{"x":8278.0,"y":1459.0,"width":154.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":8278.76953125,"y":1464.07995605469,"width":152.3603515625,"height":13.902099609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,144.0]],"size":{"x":154.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"04  Competitive analysis","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5182":{"type":"FRAME","id":"93:5182","name":"Summary","absoluteBoundingBox":{"x":10406.0,"y":1118.0,"width":375.0,"height":1314.0},"isolatedAbsoluteRenderBounds":{"x":10406.0,"y":1118.0,"width":375.0,"height":1314.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1018.0]],"size":{"x":375.0,"y":1314.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":60.0,"paddingRight":44.0,"paddingBottom":96.0,"paddingLeft":44.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["93:5183"]},"93:4921":{"type":"TEXT","id":"93:4921","name":"02","absoluteBoundingBox":{"x":9622.0,"y":2837.0,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9622.572265625,"y":2840.77001953125,"width":14.828125,"height":9.385986328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"02","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5140":{"type":"FRAME","id":"93:5140","name":"FooterBottom","absoluteBoundingBox":{"x":9622.0,"y":11804.0,"width":640.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":11804.0,"width":640.0,"height":14.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,253.0]],"size":{"x":640.0,"y":14.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":12.0,"primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["93:5141","93:5142"]},"93:4385":{"type":"SVG","id":"93:4385","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":3885.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":3885.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4254":{"type":"TEXT","id":"93:4254","name":"TL;DR","absoluteBoundingBox":{"x":8296.0,"y":828.0,"width":40.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":8296.2998046875,"y":832.6240234375,"width":39.041015625,"height":10.115966796875},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,0.0]],"size":{"x":40.0,"y":16.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"TL;DR","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.96,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.5999994277954,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4359":{"type":"TEXT","id":"93:4359","name":"No audio clips on most listings, no description on many.","absoluteBoundingBox":{"x":8618.0,"y":2916.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8619.900390625,"y":2922.17993164062,"width":480.8095703125,"height":18.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"No audio clips on most listings, no description on many.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4352":{"type":"FRAME","id":"93:4352","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":2874.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2874.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,126.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4353","93:4355"]},"93:5327":{"type":"FRAME","id":"93:5327","name":"Eb","absoluteBoundingBox":{"x":10450.0,"y":8226.275390625,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":8226.275390625,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:5328","93:5329","93:5330"]},"93:4377":{"type":"SVG","id":"93:4377","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":3801.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":3801.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4356":{"type":"FRAME","id":"93:4356","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":2916.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2916.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,168.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4357","93:4359"]},"93:5085":{"type":"FRAME","id":"93:5085","name":"Eb","absoluteBoundingBox":{"x":9622.0,"y":10043.0,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":10043.0,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:5086","93:5087","93:5088"]},"93:4473":{"type":"FRAME","id":"93:4473","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":8631.0,"width":800.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":8631.0,"width":800.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,102.0]],"size":{"x":800.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4474","93:4476"]},"93:5328":{"type":"TEXT","id":"93:5328","name":"05","absoluteBoundingBox":{"x":10450.0,"y":8226.275390625,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10450.572265625,"y":8230.044921875,"width":14.853515625,"height":9.38671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"05","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4519":{"type":"TEXT","id":"93:4519","name":"© 2026 Cape Futura — capefutura.com","absoluteBoundingBox":{"x":8278.0,"y":10062.0,"width":231.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":10064.8603515625,"width":230.259765625,"height":10.33984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":231.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.603921592235565,"g":0.584313750267029,"b":0.560784339904785,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"© 2026 Cape Futura — capefutura.com","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4462":{"type":"FRAME","id":"93:4462","name":"h2-wrap","absoluteBoundingBox":{"x":8598.0,"y":8384.0,"width":800.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":8384.0,"width":800.0,"height":129.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7069.0]],"size":{"x":800.0,"y":129.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4463","93:4467"]},"93:4300":{"type":"TEXT","id":"93:4300","name":"—","absoluteBoundingBox":{"x":8625.0,"y":1880.0,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8625.0,"y":1888.56701660156,"width":7.7998046875,"height":0.9620361328125},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5308":{"type":"FRAME","id":"93:5308","name":"List","absoluteBoundingBox":{"x":10450.0,"y":7556.27490234375,"width":287.0,"height":336.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":7556.27490234375,"width":287.0,"height":336.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4709.27490234375]],"size":{"x":287.0,"y":336.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5309","93:5313","93:5317","93:5321"]},"93:4353":{"type":"SVG","id":"93:4353","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":2874.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2874.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4287":{"type":"TEXT","id":"93:4287","name":"Home — orient visitors to Caravan's mission and steer them towards desired products.","absoluteBoundingBox":{"x":8618.0,"y":1642.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8619.900390625,"y":1648.18005371094,"width":737.6435546875,"height":18.866943359375},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Home — orient visitors to Caravan's mission and steer them towards desired products.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5281":{"type":"FRAME","id":"93:5281","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":5594.0,"width":287.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":5594.0,"width":287.0,"height":90.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,174.0]],"size":{"x":287.0,"y":90.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5282","93:5284"]},"93:4959":{"type":"TEXT","id":"93:4959","name":"What I observed","absoluteBoundingBox":{"x":9622.0,"y":3671.0,"width":640.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3674.60791015625,"width":204.9619140625,"height":21.9521484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1519.0]],"size":{"x":640.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"What I observed","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4404":{"type":"TEXT","id":"93:4404","name":"Fix the confidence blockers — clearer navigation, working filters, richer product evaluation.","absoluteBoundingBox":{"x":8618.0,"y":4300.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8619.900390625,"y":4306.18017578125,"width":775.40234375,"height":18.86669921875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Fix the confidence blockers — clearer navigation, working filters, richer product evaluation.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4994":{"type":"TEXT","id":"93:4994","name":"I benchmarked Caravan against four cohorts: one-person independents, established second-hand sellers, larger online vinyl retailers, and newer shops with experimental experiences. Comparison covered shipping/returns clarity, rare and used inventory handling, genre filtering, editorial content, account features, brand and community integration, and discovery / curation features.","absoluteBoundingBox":{"x":9622.0,"y":4656.0,"width":640.0,"height":180.0},"isolatedAbsoluteRenderBounds":{"x":9622.474609375,"y":4662.18017578125,"width":627.796875,"height":168.86669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2504.0]],"size":{"x":640.0,"y":180.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I benchmarked Caravan against four cohorts: one-person independents, established second-hand sellers, larger online vinyl retailers, and newer shops with experimental experiences. Comparison covered shipping/returns clarity, rare and used inventory handling, genre filtering, editorial content, account features, brand and community integration, and discovery / curation features.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4234":{"type":"FRAME","id":"93:4234","name":"Meta-Role","absoluteBoundingBox":{"x":8278.0,"y":582.0,"width":204.800003051758,"height":86.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":582.0,"width":204.800003051758,"height":86.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":204.800003051758,"y":86.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":6.0,"counterAxisSizingMode":"FIXED","children":["93:4235","93:4236"]},"8:1630":{"type":"TEXT","id":"8:1630","name":"mono/meta-11","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":15.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":15.0,"height":14.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":15.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.879999995231628,"letterSpacingValue":0.879999995231628,"letterSpacingUnit":"PIXELS","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4270":{"type":"TEXT","id":"93:4270","name":"06 Ideation & concept direction","absoluteBoundingBox":{"x":8278.0,"y":1527.0,"width":205.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":8278.76953125,"y":1532.07995605469,"width":202.1611328125,"height":13.902099609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,212.0]],"size":{"x":205.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"06  Ideation & concept direction","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4343":{"type":"TEXT","id":"93:4343","name":"A lot of sold-out items still listed in the catalogue.","absoluteBoundingBox":{"x":8618.0,"y":2748.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8618.1142578125,"y":2754.17993164062,"width":430.2158203125,"height":18.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"A lot of sold-out items still listed in the catalogue.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4419":{"type":"TEXT","id":"93:4419","name":"SECTION","absoluteBoundingBox":{"x":8643.0,"y":4837.5,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":8643.4287109375,"y":4840.68994140625,"width":50.2333984375,"height":7.94189453125},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4866":{"type":"TEXT","id":"93:4866","name":"Timeline","absoluteBoundingBox":{"x":9622.0,"y":759.0,"width":640.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":9622.275390625,"y":762.322021484375,"width":57.8076171875,"height":7.677978515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Timeline","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5215":{"type":"TEXT","id":"93:5215","name":"The scope I was given covered the three pages most load-bearing for purchase:","absoluteBoundingBox":{"x":10450.0,"y":3398.0,"width":287.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10450.1708984375,"y":3404.17993164062,"width":256.6083984375,"height":78.8671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,551.0]],"size":{"x":287.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The scope I was given covered the three pages most load-bearing for purchase:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4274":{"type":"FRAME","id":"93:4274","name":"Body","absoluteBoundingBox":{"x":8598.0,"y":1315.0,"width":800.0,"height":7907.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":1315.0,"width":800.0,"height":7907.0},"relativeTransform":[[1.0,0.0,320.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":7907.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":16.0,"counterAxisSizingMode":"FIXED","children":["93:4275","93:4281","93:4282","93:4283","93:4296","93:4297","93:4303","93:4304","93:4329","93:4335","93:4336","93:4337","93:4338","93:4339","93:4360","93:4361","93:4362","93:4365","93:4366","93:4372","93:4373","93:4374","93:4375","93:4392","93:4393","93:4399","93:4400","93:4409","93:4410","93:4412","93:4413","93:4415","93:4421","93:4422","93:4423","93:4440","93:4446","93:4447","93:4448","93:4450","93:4451","93:4452","93:4453","93:4454","93:4456","93:4457","93:4458","93:4460","93:4461","93:4462","93:4468","93:4485","93:4491","93:4492"]},"93:4884":{"type":"FRAME","id":"93:4884","name":"TOC","absoluteBoundingBox":{"x":9622.0,"y":1739.0,"width":240.0,"height":333.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":1739.0,"width":240.0,"height":333.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":240.0,"y":333.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4885","93:4886","93:4887","93:4888","93:4889","93:4890","93:4891","93:4892","93:4893","93:4894","93:4895"]},"93:4337":{"type":"TEXT","id":"93:4337","name":"What I observed","absoluteBoundingBox":{"x":8598.0,"y":2654.0,"width":800.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2657.60791015625,"width":204.9619140625,"height":21.9521484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1339.0]],"size":{"x":800.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"What I observed","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4894":{"type":"TEXT","id":"93:4894","name":"08 What I'd do next","absoluteBoundingBox":{"x":9622.0,"y":2016.0,"width":127.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":9622.76953125,"y":2021.5,"width":125.2392578125,"height":10.66796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,277.0]],"size":{"x":127.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"08  What I'd do next","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5296":{"type":"RECTANGLE","id":"93:5296","name":"Rectangle","absoluteBoundingBox":{"x":10450.0,"y":6258.0,"width":287.0,"height":11.2749996185303},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":6258.0,"width":287.0,"height":11.27490234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,20.0]],"size":{"x":287.0,"y":11.2749996185303},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.256249994039536,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"93:5289":{"type":"FRAME","id":"93:5289","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":5768.0,"width":287.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":5768.0,"width":287.0,"height":90.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,348.0]],"size":{"x":287.0,"y":90.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5290","93:5292"]},"93:4876":{"type":"TEXT","id":"93:4876","name":"TL;DR","absoluteBoundingBox":{"x":9640.0,"y":1027.0,"width":40.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":9640.2998046875,"y":1031.6240234375,"width":39.041015625,"height":10.115966796875},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,0.0]],"size":{"x":40.0,"y":16.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"TL;DR","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.96,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.5999994277954,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5033":{"type":"TEXT","id":"93:5033","name":"Shoppers struggle to find and evaluate items due to unclear navigation, limited filtering, and minimal product info — causing hesitation and lower purchase confidence. Beneath that, the site has no clear reason for existing alongside trusted shops and Discogs.","absoluteBoundingBox":{"x":9650.0,"y":5785.0,"width":584.0,"height":160.0},"isolatedAbsoluteRenderBounds":{"x":9649.9521484375,"y":5789.10400390625,"width":580.546875,"height":153.34423828125},"relativeTransform":[[1.0,0.0,28.0],[0.0,1.0,24.0]],"size":{"x":584.0,"y":160.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Shoppers struggle to find and evaluate items due to unclear navigation, limited filtering, and minimal product info — causing hesitation and lower purchase confidence. Beneath that, the site has no clear reason for existing alongside trusted shops and Discogs.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.12,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":111.111106872559,"lineHeightPercentFontSize":133.33332824707,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4334":{"type":"TEXT","id":"93:4334","name":"Discovery — what users showed me","absoluteBoundingBox":{"x":8598.0,"y":2386.0,"width":800.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":8600.3515625,"y":2388.57592773438,"width":785.8779296875,"height":107.544189453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":800.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Discovery — what users showed me","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4332":{"type":"TEXT","id":"93:4332","name":"—","absoluteBoundingBox":{"x":8625.0,"y":2357.0,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8625.0,"y":2365.56689453125,"width":7.7998046875,"height":0.962158203125},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4971":{"type":"SVG","id":"93:4971","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":3849.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3849.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4292":{"type":"FRAME","id":"93:4292","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":1726.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":1726.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,84.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4293","93:4295"]},"93:4898":{"type":"FRAME","id":"93:4898","name":"Eb","absoluteBoundingBox":{"x":9622.0,"y":2184.0,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":2184.0,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:4899","93:4900","93:4901"]},"93:4299":{"type":"TEXT","id":"93:4299","name":"02","absoluteBoundingBox":{"x":8598.0,"y":1880.0,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8598.572265625,"y":1883.77001953125,"width":14.828125,"height":9.385986328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"02","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5396":{"type":"FRAME","id":"93:5396","name":"Eb","absoluteBoundingBox":{"x":10450.0,"y":14783.275390625,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":14783.275390625,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:5397","93:5398","93:5399"]},"93:4466":{"type":"TEXT","id":"93:4466","name":"SECTION","absoluteBoundingBox":{"x":8643.0,"y":8417.5,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":8643.4287109375,"y":8420.6904296875,"width":50.2333984375,"height":7.94140625},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4425":{"type":"SVG","id":"93:4425","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":5133.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":5133.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5106":{"type":"TEXT","id":"93:5106","name":"Simplify visual density further — fewer cards per row, bigger type, more space.","absoluteBoundingBox":{"x":9642.0,"y":10432.0,"width":620.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9642.474609375,"y":10438.1796875,"width":611.845703125,"height":48.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Simplify visual density further — fewer cards per row, bigger type, more space.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4229":{"type":"TEXT","id":"93:4229","name":"From a record-shop website to a discovery destination.","absoluteBoundingBox":{"x":8278.0,"y":459.0,"width":1120.0,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":8279.5478515625,"y":462.156005859375,"width":881.458984375,"height":38.052001953125},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,359.0]],"size":{"x":1120.0,"y":42.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"From a record-shop website to a discovery destination.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":36.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.36,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":42.0,"lineHeightPercent":97.2222213745117,"lineHeightPercentFontSize":116.666664123535,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5149":{"type":"SVG","id":"93:5149","name":"Ellipse","absoluteBoundingBox":{"x":10450.0,"y":144.5,"width":9.0,"height":9.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":144.5,"width":9.0,"height":9.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4.5]],"size":{"x":9.0,"y":9.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"cbac81585bd2aa1dd5bba2b657d0aa83d51a566e"},"93:4219":{"type":"TEXT","id":"93:4219","name":"Work","absoluteBoundingBox":{"x":9196.0,"y":140.0,"width":38.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":9196.0,"y":142.919998168945,"width":37.4990234375,"height":14.4799957275391},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":38.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Work","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/work"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4366":{"type":"FRAME","id":"93:4366","name":"h2-wrap","absoluteBoundingBox":{"x":8598.0,"y":3366.0,"width":800.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":3366.0,"width":800.0,"height":129.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2051.0]],"size":{"x":800.0,"y":129.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4367","93:4371"]},"93:4865":{"type":"FRAME","id":"93:4865","name":"Meta-Timeline","absoluteBoundingBox":{"x":9622.0,"y":759.0,"width":640.0,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":759.0,"width":640.0,"height":42.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,198.0]],"size":{"x":640.0,"y":42.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":6.0,"counterAxisSizingMode":"FIXED","children":["93:4866","93:4867"]},"93:4330":{"type":"FRAME","id":"93:4330","name":"Eb","absoluteBoundingBox":{"x":8598.0,"y":2357.0,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2357.0,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:4331","93:4332","93:4333"]},"93:5070":{"type":"FRAME","id":"93:5070","name":"Image","absoluteBoundingBox":{"x":9622.0,"y":7231.0,"width":640.0,"height":555.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":7231.0,"width":640.0,"height":555.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5079.0]],"size":{"x":640.0,"y":555.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5071"]},"93:4369":{"type":"TEXT","id":"93:4369","name":"—","absoluteBoundingBox":{"x":8625.0,"y":3398.0,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8625.0,"y":3406.56689453125,"width":7.7998046875,"height":0.962158203125},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4217":{"type":"TEXT","id":"93:4217","name":"CAPE FUTURA","absoluteBoundingBox":{"x":8297.0,"y":140.5,"width":104.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8297.8115234375,"y":144.559997558594,"width":102.4677734375,"height":10.1080017089844},"relativeTransform":[[1.0,0.0,19.0],[0.0,1.0,0.0]],"size":{"x":104.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"CAPE FUTURA","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":1.12,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1999988555908,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5293":{"type":"TEXT","id":"93:5293","name":"The strategic insight","absoluteBoundingBox":{"x":10450.0,"y":5874.0,"width":287.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":10450.1396484375,"y":5875.7880859375,"width":260.2705078125,"height":29.56787109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3027.0]],"size":{"x":287.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The strategic insight","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4903":{"type":"TEXT","id":"93:4903","name":"Caravan is an independent London record shop selling second-hand vinyl, Japanese editions and rare Japanese books. The business runs through three channels — pop-up shop, market stalls, and webshop — with a meaningful share of online revenue routed through Discogs / eBay and search traffic for rare books.","absoluteBoundingBox":{"x":9622.0,"y":2297.0,"width":640.0,"height":150.0},"isolatedAbsoluteRenderBounds":{"x":9622.0947265625,"y":2303.17993164062,"width":635.8955078125,"height":135.048095703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,145.0]],"size":{"x":640.0,"y":150.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Caravan is an independent London record shop selling second-hand vinyl, Japanese editions and rare Japanese books. The business runs through three channels — pop-up shop, market stalls, and webshop — with a meaningful share of online revenue routed through Discogs / eBay and search traffic for rare books.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5294":{"type":"TEXT","id":"93:5294","name":"Across both groups, almost no one came online to \"browse and see what comes up.\" They came with intent — and that intent split cleanly: for new records → trusted shops; for rare or second-hand records → Discogs or eBay. That left Caravan competing for a search occasion that mostly didn't exist.","absoluteBoundingBox":{"x":10450.0,"y":5922.0,"width":287.0,"height":300.0},"isolatedAbsoluteRenderBounds":{"x":10450.1142578125,"y":5928.75,"width":276.388671875,"height":288.296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3075.0]],"size":{"x":287.0,"y":300.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Across both groups, almost no one came online to \"browse and see what comes up.\" They came with intent — and that intent split cleanly: for new records → trusted shops; for rare or second-hand records → Discogs or eBay. That left Caravan competing for a search occasion that mostly didn't exist.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5443":{"type":"TEXT","id":"93:5443","name":"Site","absoluteBoundingBox":{"x":10450.0,"y":17369.275390625,"width":30.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":10450.4287109375,"y":17372.46484375,"width":27.7509765625,"height":7.943359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":30.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.603921592235565,"g":0.584313750267029,"b":0.560784339904785,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Site","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4314":{"type":"SVG","id":"93:4314","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":2153.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2153.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4329":{"type":"FRAME","id":"93:4329","name":"h2-wrap","absoluteBoundingBox":{"x":8598.0,"y":2325.0,"width":800.0,"height":189.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2325.0,"width":800.0,"height":189.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1010.0]],"size":{"x":800.0,"y":189.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4330","93:4334"]},"93:4297":{"type":"FRAME","id":"93:4297","name":"h2-wrap","absoluteBoundingBox":{"x":8598.0,"y":1848.0,"width":800.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":1848.0,"width":800.0,"height":129.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,533.0]],"size":{"x":800.0,"y":129.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4298","93:4302"]},"93:4312":{"type":"TEXT","id":"93:4312","name":"Stakeholder + buyer interviews alongside the tests.","absoluteBoundingBox":{"x":8618.0,"y":2111.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8618.474609375,"y":2117.17993164062,"width":437.8896484375,"height":18.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Stakeholder + buyer interviews alongside the tests.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5338":{"type":"FRAME","id":"93:5338","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":8607.275390625,"width":287.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":8607.275390625,"width":287.0,"height":90.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,132.0]],"size":{"x":287.0,"y":90.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5339","93:5341"]},"93:4416":{"type":"FRAME","id":"93:4416","name":"Eb","absoluteBoundingBox":{"x":8598.0,"y":4836.0,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":4836.0,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:4417","93:4418","93:4419"]},"93:5111":{"type":"TEXT","id":"93:5111","name":"SECTION","absoluteBoundingBox":{"x":9667.0,"y":10541.5,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":9667.4287109375,"y":10544.6904296875,"width":50.2333984375,"height":7.94140625},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4375":{"type":"FRAME","id":"93:4375","name":"List","absoluteBoundingBox":{"x":8598.0,"y":3801.0,"width":800.0,"height":156.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":3801.0,"width":800.0,"height":156.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2486.0]],"size":{"x":800.0,"y":156.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4376","93:4380","93:4384","93:4388"]},"8:2651":{"type":"TEXT","id":"8:2651","name":"body/14-22","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":16.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":16.0,"height":22.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":16.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5249":{"type":"TEXT","id":"93:5249","name":"Competitive benchmarking and feature inventory across 8 record retailers.","absoluteBoundingBox":{"x":10470.0,"y":4405.0,"width":267.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10470.85546875,"y":4411.18017578125,"width":259.7109375,"height":75.0478515625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Competitive benchmarking and feature inventory across 8 record retailers.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4263":{"type":"TEXT","id":"93:4263","name":"CONTENTS","absoluteBoundingBox":{"x":8278.0,"y":1315.0,"width":59.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":8278.6376953125,"y":1318.18994140625,"width":57.720703125,"height":7.9420166015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":59.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"CONTENTS","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4306":{"type":"SVG","id":"93:4306","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":2069.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2069.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4348":{"type":"FRAME","id":"93:4348","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":2832.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2832.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,84.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4349","93:4351"]},"93:4857":{"type":"TEXT","id":"93:4857","name":"Role","absoluteBoundingBox":{"x":9622.0,"y":561.0,"width":640.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":9622.923828125,"y":564.190002441406,"width":27.255859375,"height":7.9420166015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Role","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4225":{"type":"TEXT","id":"93:4225","name":"CASE STUDY 02 — UX RESEARCH + CONCEPT","absoluteBoundingBox":{"x":8296.0,"y":255.0,"width":301.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":8296.6962890625,"y":259.480010986328,"width":299.794921875,"height":8.66400146484375},"relativeTransform":[[1.0,0.0,18.0],[0.0,1.0,0.0]],"size":{"x":301.0,"y":16.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"CASE STUDY 02 — UX RESEARCH + CONCEPT","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.96,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":15.5999994277954,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4247":{"type":"TEXT","id":"93:4247","name":"Status","absoluteBoundingBox":{"x":9193.2001953125,"y":582.0,"width":204.800018310547,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":9193.62890625,"y":585.190002441406,"width":42.9775390625,"height":7.9420166015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":204.800018310547,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Status","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5141":{"type":"TEXT","id":"93:5141","name":"© 2026 Cape Futura — capefutura.com","absoluteBoundingBox":{"x":9622.0,"y":11804.0,"width":231.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":11806.8603515625,"width":230.259765625,"height":10.33984375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":231.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.603921592235565,"g":0.584313750267029,"b":0.560784339904785,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"© 2026 Cape Futura — capefutura.com","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5400":{"type":"TEXT","id":"93:5400","name":"What I'd do next","absoluteBoundingBox":{"x":10450.0,"y":14812.275390625,"width":287.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":14818.4912109375,"width":278.5234375,"height":103.904296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":287.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"What I'd do next","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4301":{"type":"TEXT","id":"93:4301","name":"SECTION","absoluteBoundingBox":{"x":8643.0,"y":1881.5,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":8643.4287109375,"y":1884.68994140625,"width":50.2333984375,"height":7.9420166015625},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4940":{"type":"SVG","id":"93:4940","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":3182.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3182.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5335":{"type":"SVG","id":"93:5335","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":8475.275390625,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":8475.275390625,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4288":{"type":"FRAME","id":"93:4288","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":1684.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":1684.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,42.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4289","93:4291"]},"93:4365":{"type":"TEXT","id":"93:4365","name":"This became the project's pivot point. The brief was no longer \"fix the three pages.\" It was \"find Caravan's role online.\"","absoluteBoundingBox":{"x":8598.0,"y":3290.0,"width":800.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":8598.28515625,"y":3296.17993164062,"width":766.4384765625,"height":45.048095703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1975.0]],"size":{"x":800.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"This became the project's pivot point. The brief was no longer \"fix the three pages.\" It was \"find Caravan's role online.\"","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4920":{"type":"FRAME","id":"93:4920","name":"Eb","absoluteBoundingBox":{"x":9622.0,"y":2837.0,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":2837.0,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:4921","93:4922","93:4923"]},"93:4281":{"type":"TEXT","id":"93:4281","name":"Caravan is an independent London record shop selling second-hand vinyl, Japanese editions and rare Japanese books. The business runs through three channels — pop-up shop, market stalls, and webshop — with a meaningful share of online revenue routed through Discogs / eBay and search traffic for rare books.","absoluteBoundingBox":{"x":8598.0,"y":1460.0,"width":800.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":8598.474609375,"y":1466.18005371094,"width":794.544921875,"height":108.866943359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,145.0]],"size":{"x":800.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Caravan is an independent London record shop selling second-hand vinyl, Japanese editions and rare Japanese books. The business runs through three channels — pop-up shop, market stalls, and webshop — with a meaningful share of online revenue routed through Discogs / eBay and search traffic for rare books.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4252":{"type":"FRAME","id":"93:4252","name":"Eb","absoluteBoundingBox":{"x":8278.0,"y":828.0,"width":58.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":828.0,"width":58.0,"height":16.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":58.0,"y":16.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:4253","93:4254"]},"93:4213":{"type":"FRAME","id":"93:4213","name":"Hero","absoluteBoundingBox":{"x":8198.0,"y":100.0,"width":1280.0,"height":632.0},"isolatedAbsoluteRenderBounds":{"x":8198.0,"y":100.0,"width":1280.0,"height":632.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":632.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.95686274766922,"g":0.850980401039124,"b":0.768627464771271,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":40.0,"paddingRight":80.0,"paddingBottom":64.0,"paddingLeft":80.0,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["93:4214","93:4222","93:4223","93:4226","93:4227","93:4228","93:4229","93:4230","93:4231","93:4232","93:4233"]},"93:4833":{"type":"FRAME","id":"93:4833","name":"Desktop","absoluteBoundingBox":{"x":9542.0,"y":100.0,"width":800.0,"height":11750.0},"isolatedAbsoluteRenderBounds":{"x":9542.0,"y":100.0,"width":800.0,"height":11750.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":11750.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","maxWidth":800.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["93:4834"]},"93:4272":{"type":"TEXT","id":"93:4272","name":"08 What I'd do next","absoluteBoundingBox":{"x":8278.0,"y":1595.0,"width":127.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":8278.76953125,"y":1600.5,"width":125.2392578125,"height":10.66796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,280.0]],"size":{"x":127.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"08  What I'd do next","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5129":{"type":"TEXT","id":"93:5129","name":"Independent UX & business design studio. London, working anywhere.","absoluteBoundingBox":{"x":9622.0,"y":11663.0,"width":269.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":9623.400390625,"y":11668.080078125,"width":266.248046875,"height":35.90234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,56.0]],"size":{"x":269.0,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.603921592235565,"g":0.584313750267029,"b":0.560784339904785,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Independent UX & business design studio.\nLondon, working anywhere.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4283":{"type":"FRAME","id":"93:4283","name":"List","absoluteBoundingBox":{"x":8598.0,"y":1642.0,"width":800.0,"height":114.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":1642.0,"width":800.0,"height":114.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,327.0]],"size":{"x":800.0,"y":114.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4284","93:4288","93:4292"]},"93:5176":{"type":"FRAME","id":"93:5176","name":"Meta-Timeline","absoluteBoundingBox":{"x":10450.0,"y":924.0,"width":287.0,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":924.0,"width":287.0,"height":42.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,264.0]],"size":{"x":287.0,"y":42.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":6.0,"counterAxisSizingMode":"FIXED","children":["93:5177","93:5178"]},"93:5167":{"type":"FRAME","id":"93:5167","name":"Meta-Role","absoluteBoundingBox":{"x":10450.0,"y":660.0,"width":287.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":660.0,"width":287.0,"height":64.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":287.0,"y":64.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":6.0,"counterAxisSizingMode":"FIXED","children":["93:5168","93:5169"]},"93:4228":{"type":"FRAME","id":"93:4228","name":"spacer","absoluteBoundingBox":{"x":8278.0,"y":435.0,"width":1.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":435.0,"width":1.0,"height":24.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,335.0]],"size":{"x":1.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:4836":{"type":"FRAME","id":"93:4836","name":"Nav","absoluteBoundingBox":{"x":9622.0,"y":140.0,"width":640.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":140.0,"width":640.0,"height":19.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,40.0]],"size":{"x":640.0,"y":19.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["93:4837","93:4840"]},"93:4422":{"type":"TEXT","id":"93:4422","name":"Experience principles","absoluteBoundingBox":{"x":8598.0,"y":5085.0,"width":800.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":8599.2041015625,"y":5086.7880859375,"width":270.87109375,"height":29.56787109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3770.0]],"size":{"x":800.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Experience principles","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4302":{"type":"TEXT","id":"93:4302","name":"Process","absoluteBoundingBox":{"x":8598.0,"y":1909.0,"width":800.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":8600.408203125,"y":1919.02404785156,"width":190.935546875,"height":40.095947265625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":800.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Process","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5214":{"type":"TEXT","id":"93:5214","name":"Caravan is an independent London record shop selling second-hand vinyl, Japanese editions and rare Japanese books. The business runs through three channels — pop-up shop, market stalls, and webshop — with a meaningful share of online revenue routed through Discogs / eBay and search traffic for rare books.","absoluteBoundingBox":{"x":10450.0,"y":3052.0,"width":287.0,"height":330.0},"isolatedAbsoluteRenderBounds":{"x":10450.1708984375,"y":3058.17993164062,"width":266.0927734375,"height":315.048095703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,205.0]],"size":{"x":287.0,"y":330.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Caravan is an independent London record shop selling second-hand vinyl, Japanese editions and rare Japanese books. The business runs through three channels — pop-up shop, market stalls, and webshop — with a meaningful share of online revenue routed through Discogs / eBay and search traffic for rare books.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4874":{"type":"FRAME","id":"93:4874","name":"Eb","absoluteBoundingBox":{"x":9622.0,"y":1027.0,"width":58.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":1027.0,"width":58.0,"height":16.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":58.0,"y":16.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:4875","93:4876"]},"93:4936":{"type":"SVG","id":"93:4936","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":3110.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3110.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5262":{"type":"FRAME","id":"93:5262","name":"h2-wrap","absoluteBoundingBox":{"x":10450.0,"y":4727.0,"width":287.0,"height":309.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":4727.0,"width":287.0,"height":309.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1880.0]],"size":{"x":287.0,"y":309.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5263","93:5267"]},"93:4499":{"type":"FRAME","id":"93:4499","name":"spacer","absoluteBoundingBox":{"x":8278.0,"y":9634.0,"width":1.0,"height":8.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":9634.0,"width":1.0,"height":8.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,316.0]],"size":{"x":1.0,"y":8.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:4231":{"type":"FRAME","id":"93:4231","name":"rule","absoluteBoundingBox":{"x":8278.0,"y":557.0,"width":1120.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":557.0,"width":1120.0,"height":1.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,457.0]],"size":{"x":1120.0,"y":1.0},"fills":[{"opacity":0.180000007152557,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:5301":{"type":"TEXT","id":"93:5301","name":"04","absoluteBoundingBox":{"x":10450.0,"y":6673.27490234375,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":10450.572265625,"y":6677.044921875,"width":15.11328125,"height":9.3857421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"04","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5201":{"type":"TEXT","id":"93:5201","name":"04 Competitive analysis","absoluteBoundingBox":{"x":10450.0,"y":2575.0,"width":154.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":10450.76953125,"y":2580.080078125,"width":152.3603515625,"height":13.90185546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,141.0]],"size":{"x":154.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"04  Competitive analysis","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4269":{"type":"TEXT","id":"93:4269","name":"05 Synthesis","absoluteBoundingBox":{"x":8278.0,"y":1493.0,"width":83.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":8278.76953125,"y":1498.07995605469,"width":81.4716796875,"height":13.902099609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,178.0]],"size":{"x":83.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"05  Synthesis","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5115":{"type":"FRAME","id":"93:5115","name":"NextCase","absoluteBoundingBox":{"x":9542.0,"y":11035.0,"width":800.0,"height":516.0},"isolatedAbsoluteRenderBounds":{"x":9542.0,"y":11035.0,"width":800.0,"height":516.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,10935.0]],"size":{"x":800.0,"y":516.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0392156876623631,"g":0.0392156876623631,"b":0.0392156876623631,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":96.0,"paddingRight":80.0,"paddingBottom":96.0,"paddingLeft":80.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["93:5116","93:5119","93:5120","93:5121","93:5122"]},"93:4439":{"type":"TEXT","id":"93:4439","name":"Better orientation — breadcrumbs, stronger navigation cues, single nav pattern.","absoluteBoundingBox":{"x":8618.0,"y":5259.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8619.900390625,"y":5265.18017578125,"width":681.3857421875,"height":18.86669921875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Better orientation — breadcrumbs, stronger navigation cues, single nav pattern.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5155":{"type":"FRAME","id":"93:5155","name":"spacer","absoluteBoundingBox":{"x":10450.0,"y":228.0,"width":1.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":228.0,"width":1.0,"height":1.0},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,128.0]],"size":{"x":1.0,"y":1.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:4230":{"type":"FRAME","id":"93:4230","name":"spacer","absoluteBoundingBox":{"x":8278.0,"y":501.0,"width":1.0,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":501.0,"width":1.0,"height":56.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,401.0]],"size":{"x":1.0,"y":56.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:4962":{"type":"FRAME","id":"93:4962","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":3765.0,"width":640.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3765.0,"width":640.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4963","93:4965"]},"8:2662":{"type":"TEXT","id":"8:2662","name":"body/lede-19","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":21.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":21.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":21.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4216":{"type":"SVG","id":"93:4216","name":"Ellipse","absoluteBoundingBox":{"x":8278.0,"y":145.0,"width":9.0,"height":9.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":145.0,"width":9.0,"height":9.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4.5]],"size":{"x":9.0,"y":9.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"cbac81585bd2aa1dd5bba2b657d0aa83d51a566e"},"93:4477":{"type":"FRAME","id":"93:4477","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":8703.0,"width":800.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":8703.0,"width":800.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,174.0]],"size":{"x":800.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4478","93:4480"]},"93:4282":{"type":"TEXT","id":"93:4282","name":"The scope I was given covered the three pages most load-bearing for purchase:","absoluteBoundingBox":{"x":8598.0,"y":1596.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.28515625,"y":1602.18005371094,"width":678.5478515625,"height":18.866943359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,281.0]],"size":{"x":800.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The scope I was given covered the three pages most load-bearing for purchase:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5221":{"type":"FRAME","id":"93:5221","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":3636.0,"width":287.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":3636.0,"width":287.0,"height":90.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,132.0]],"size":{"x":287.0,"y":90.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5222","93:5224"]},"93:4858":{"type":"TEXT","id":"93:4858","name":"Solo UX Designer (research, synthesis, IA, concepting, wireframes & prototype)","absoluteBoundingBox":{"x":9622.0,"y":581.0,"width":640.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":9622.349609375,"y":585.169982910156,"width":493.1337890625,"height":14.81201171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,20.0]],"size":{"x":640.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Solo UX Designer (research, synthesis, IA, concepting, wireframes & prototype)","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5193":{"type":"FRAME","id":"93:5193","name":"spacer","absoluteBoundingBox":{"x":10450.0,"y":2433.0,"width":1.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":2433.0,"width":1.0,"height":1.0},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,1.0]],"size":{"x":1.0,"y":1.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:4338":{"type":"TEXT","id":"93:4338","name":"The usability issues were real and predictable:","absoluteBoundingBox":{"x":8598.0,"y":2702.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.28515625,"y":2708.17993164062,"width":396.646484375,"height":18.8671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1387.0]],"size":{"x":800.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The usability issues were real and predictable:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4436":{"type":"FRAME","id":"93:4436","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":5259.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":5259.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,126.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4437","93:4439"]},"93:5448":{"type":"TEXT","id":"93:5448","name":"Elsewhere","absoluteBoundingBox":{"x":10550.0,"y":17369.275390625,"width":67.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":10550.9462890625,"y":17372.46484375,"width":64.6123046875,"height":7.943359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":67.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.603921592235565,"g":0.584313750267029,"b":0.560784339904785,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Elsewhere","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4251":{"type":"FRAME","id":"93:4251","name":"TLDRLeft","absoluteBoundingBox":{"x":8278.0,"y":828.0,"width":240.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":828.0,"width":240.0,"height":58.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":240.0,"y":58.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":8.0,"counterAxisSizingMode":"FIXED","children":["93:4252","93:4255"]},"93:4296":{"type":"TEXT","id":"93:4296","name":"The implicit assumption in the brief was that the existing site was usable but unrefined. Early testing flipped that assumption.","absoluteBoundingBox":{"x":8598.0,"y":1772.0,"width":800.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":8598.28515625,"y":1778.18005371094,"width":752.376953125,"height":48.866943359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,457.0]],"size":{"x":800.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The implicit assumption in the brief was that the existing site was usable but unrefined. Early testing flipped that assumption.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4384":{"type":"FRAME","id":"93:4384","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":3885.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":3885.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,84.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4385","93:4387"]},"93:5426":{"type":"FRAME","id":"93:5426","name":"NextCase","absoluteBoundingBox":{"x":10406.0,"y":16525.275390625,"width":375.0,"height":648.0},"isolatedAbsoluteRenderBounds":{"x":10406.0,"y":16525.275390625,"width":375.0,"height":648.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,16425.275390625]],"size":{"x":375.0,"y":648.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0392156876623631,"g":0.0392156876623631,"b":0.0392156876623631,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":96.0,"paddingRight":44.0,"paddingBottom":96.0,"paddingLeft":44.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisSizingMode":"FIXED","children":["93:5427","93:5430","93:5431","93:5432","93:5433"]},"93:5360":{"type":"TEXT","id":"93:5360","name":"Editorial-led discovery — generous space for curated content.","absoluteBoundingBox":{"x":10470.0,"y":10204.275390625,"width":267.0,"height":90.0},"isolatedAbsoluteRenderBounds":{"x":10470.474609375,"y":10210.455078125,"width":231.2001953125,"height":75.0478515625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":90.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Editorial-led discovery — generous space for curated content.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4901":{"type":"TEXT","id":"93:4901","name":"SECTION","absoluteBoundingBox":{"x":9667.0,"y":2185.5,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":9667.4287109375,"y":2188.68994140625,"width":50.2333984375,"height":7.942138671875},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4905":{"type":"FRAME","id":"93:4905","name":"List","absoluteBoundingBox":{"x":9622.0,"y":2539.0,"width":640.0,"height":174.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":2539.0,"width":640.0,"height":174.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,387.0]],"size":{"x":640.0,"y":174.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4906","93:4910","93:4914"]},"93:4429":{"type":"SVG","id":"93:4429","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":5175.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":5175.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4339":{"type":"FRAME","id":"93:4339","name":"List","absoluteBoundingBox":{"x":8598.0,"y":2748.0,"width":800.0,"height":198.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2748.0,"width":800.0,"height":198.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1433.0]],"size":{"x":800.0,"y":198.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4340","93:4344","93:4348","93:4352","93:4356"]},"93:4220":{"type":"TEXT","id":"93:4220","name":"About","absoluteBoundingBox":{"x":9266.0,"y":140.0,"width":44.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":9265.919921875,"y":142.919998168945,"width":43.59765625,"height":14.4799957275391},"relativeTransform":[[1.0,0.0,70.0],[0.0,1.0,0.0]],"size":{"x":44.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"About","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/about"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5192":{"type":"FRAME","id":"93:5192","name":"rule","absoluteBoundingBox":{"x":10450.0,"y":2432.0,"width":287.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":2432.0,"width":287.0,"height":1.0},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,0.0]],"size":{"x":287.0,"y":1.0},"fills":[{"opacity":0.119999997317791,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:4990":{"type":"TEXT","id":"93:4990","name":"04","absoluteBoundingBox":{"x":9622.0,"y":4543.0,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9622.572265625,"y":4546.77001953125,"width":15.11328125,"height":9.3857421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"04","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4255":{"type":"TEXT","id":"93:4255","name":"Summary","absoluteBoundingBox":{"x":8278.0,"y":852.0,"width":240.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":857.088012695312,"width":137.8583984375,"height":30.2080078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,24.0]],"size":{"x":240.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Summary","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.16,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":34.0,"lineHeightPercent":88.5416641235352,"lineHeightPercentFontSize":106.25,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4508":{"type":"FRAME","id":"93:4508","name":"FLinks","absoluteBoundingBox":{"x":9231.0,"y":9865.0,"width":167.0,"height":98.0},"isolatedAbsoluteRenderBounds":{"x":9231.0,"y":9865.0,"width":167.0,"height":98.0},"relativeTransform":[[1.0,0.0,953.0],[0.0,1.0,0.0]],"size":{"x":167.0,"y":98.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":48.0,"children":["93:4509","93:4514"]},"93:4489":{"type":"TEXT","id":"93:4489","name":"SECTION","absoluteBoundingBox":{"x":8643.0,"y":8854.5,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":8643.4287109375,"y":8857.6904296875,"width":50.2333984375,"height":7.94140625},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5401":{"type":"FRAME","id":"93:5401","name":"List","absoluteBoundingBox":{"x":10450.0,"y":14956.275390625,"width":287.0,"height":666.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":14956.275390625,"width":287.0,"height":666.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,12109.275390625]],"size":{"x":287.0,"y":666.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5402","93:5406","93:5410","93:5414"]},"93:5383":{"type":"TEXT","id":"93:5383","name":"Mid-fi testing","absoluteBoundingBox":{"x":10450.0,"y":11910.275390625,"width":287.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":10450.419921875,"y":11912.0634765625,"width":170.3759765625,"height":29.568359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,9063.275390625]],"size":{"x":287.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Mid-fi testing","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5321":{"type":"FRAME","id":"93:5321","name":"Item","absoluteBoundingBox":{"x":10450.0,"y":7832.27490234375,"width":287.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":7832.27490234375,"width":287.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,276.0]],"size":{"x":287.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5322","93:5324"]},"93:5075":{"type":"TEXT","id":"93:5075","name":"Moodboard built around the new brand mark and two of the shop owner's recurring motifs — cats and pyramids. Typographic pairing: Plus Jakarta Sans (modern, neutral) with Tienne (a warm serif), aiming for contemporary feel with a hint of editorial weight.","absoluteBoundingBox":{"x":9622.0,"y":8004.0,"width":640.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":9622.474609375,"y":8010.18017578125,"width":636.978515625,"height":108.86669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,5852.0]],"size":{"x":640.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Moodboard built around the new brand mark and two of the shop owner's recurring motifs — cats and pyramids. Typographic pairing: Plus Jakarta Sans (modern, neutral) with Tienne (a warm serif), aiming for contemporary feel with a hint of editorial weight.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4878":{"type":"FRAME","id":"93:4878","name":"TLDRRight","absoluteBoundingBox":{"x":9622.0,"y":1165.0,"width":640.0,"height":476.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":1165.0,"width":640.0,"height":476.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,138.0]],"size":{"x":640.0,"y":476.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":16.0,"counterAxisSizingMode":"FIXED","children":["93:4879"]},"93:4245":{"type":"TEXT","id":"93:4245","name":"8 weeks, part-time","absoluteBoundingBox":{"x":8964.400390625,"y":602.0,"width":204.800018310547,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":8965.0302734375,"y":607.080017089844,"width":115.9619140625,"height":13.9019775390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,20.0]],"size":{"x":204.800018310547,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"8 weeks, part-time","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4864":{"type":"TEXT","id":"93:4864","name":"Concept redesign of e-commerce — Home, PLP, PDP","absoluteBoundingBox":{"x":9622.0,"y":713.0,"width":640.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":9622.76953125,"y":718.080017089844,"width":323.830078125,"height":13.9019775390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,20.0]],"size":{"x":640.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Concept redesign of e-commerce — Home, PLP, PDP","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5110":{"type":"TEXT","id":"93:5110","name":"—","absoluteBoundingBox":{"x":9649.0,"y":10540.0,"width":8.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9649.0,"y":10548.5673828125,"width":7.7998046875,"height":0.9619140625},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":8.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"—","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4244":{"type":"TEXT","id":"93:4244","name":"Timeline","absoluteBoundingBox":{"x":8964.400390625,"y":582.0,"width":204.800018310547,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":8964.67578125,"y":585.322021484375,"width":57.8076171875,"height":7.677978515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":204.800018310547,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Timeline","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5084":{"type":"FRAME","id":"93:5084","name":"h2-wrap","absoluteBoundingBox":{"x":9622.0,"y":10011.0,"width":640.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":10011.0,"width":640.0,"height":129.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7859.0]],"size":{"x":640.0,"y":129.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5085","93:5089"]},"93:5042":{"type":"TEXT","id":"93:5042","name":"Ideation & concept direction","absoluteBoundingBox":{"x":9622.0,"y":6222.0,"width":640.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":9623.232421875,"y":6224.576171875,"width":471.369140625,"height":107.5439453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":640.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ideation & concept direction","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4853":{"type":"FRAME","id":"93:4853","name":"rule","absoluteBoundingBox":{"x":9622.0,"y":559.0,"width":640.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":559.0,"width":640.0,"height":1.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,459.0]],"size":{"x":640.0,"y":1.0},"fills":[{"opacity":0.180000007152557,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:4999":{"type":"SVG","id":"93:4999","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":5006.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":5006.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4335":{"type":"TEXT","id":"93:4335","name":"Recruitment","absoluteBoundingBox":{"x":8598.0,"y":2530.0,"width":800.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":8599.2041015625,"y":2531.7880859375,"width":156.6181640625,"height":23.77197265625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1215.0]],"size":{"x":800.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Recruitment","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4248":{"type":"TEXT","id":"93:4248","name":"Concept / interactive prototype (Conceptual work, not implemented)","absoluteBoundingBox":{"x":9193.2001953125,"y":602.0,"width":204.800018310547,"height":66.0},"isolatedAbsoluteRenderBounds":{"x":9193.759765625,"y":606.702026367188,"width":198.0908203125,"height":58.2799682617188},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,20.0]],"size":{"x":204.800018310547,"y":66.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Concept / interactive prototype (Conceptual work, not implemented)","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4947":{"type":"FRAME","id":"93:4947","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":3266.0,"width":640.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3266.0,"width":640.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,240.0]],"size":{"x":640.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4948","93:4950"]},"93:4257":{"type":"TEXT","id":"93:4257","name":"Caravan were seeking for a UI polish on three pages of their webshop. Eight weeks later I'd reframed the brief: the website's real problem wasn't (only) usability, it was purpose. Buyers go to global marketplaces like Discogs for rarities, and to their regular shops for new releases — Caravan's online store didn't have a strong position among those consumer options. I ran 6 moderated usability tests across two recruit groups, benchmarked the site against 8+ competitors, and made a strategic case: Caravan should compete on discovery and curation, not catalogue size. I prototyped a discovery-first storefront — editorial-led home, curated PLP with editorial banners between listings, a clearer PDP — and tested it through mid- and hi-fi rounds.","absoluteBoundingBox":{"x":8598.0,"y":828.0,"width":800.0,"height":374.0},"isolatedAbsoluteRenderBounds":{"x":8598.4404296875,"y":834.840026855469,"width":793.5966796875,"height":361.846008300781},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":374.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Caravan were seeking for a UI polish on three pages of their webshop. Eight weeks later I'd reframed the brief: the website's real problem wasn't (only) usability, it was purpose. Buyers go to global marketplaces like Discogs for rarities, and to their regular shops for new releases — Caravan's online store didn't have a strong position among those consumer options.\n\nI ran 6 moderated usability tests across two recruit groups, benchmarked the site against 8+ competitors, and made a strategic case: Caravan should compete on discovery and curation, not catalogue size. I prototyped a discovery-first storefront — editorial-led home, curated PLP with editorial banners between listings, a clearer PDP — and tested it through mid- and hi-fi rounds.","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":34.0,"lineHeightPercent":128.787872314453,"lineHeightPercentFontSize":154.545455932617,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4325":{"type":"FRAME","id":"93:4325","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":2279.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2279.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,210.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4326","93:4328"]},"93:5441":{"type":"FRAME","id":"93:5441","name":"FLinks","absoluteBoundingBox":{"x":10450.0,"y":17369.275390625,"width":167.0,"height":98.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":17369.275390625,"width":167.0,"height":98.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,140.0]],"size":{"x":167.0,"y":98.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":48.0,"children":["93:5442","93:5447"]},"93:5241":{"type":"TEXT","id":"93:5241","name":"Moderated usability tests with screen + video recording.","absoluteBoundingBox":{"x":10470.0,"y":4261.0,"width":267.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10470.474609375,"y":4267.18017578125,"width":258.0830078125,"height":48.86669921875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Moderated usability tests with screen + video recording.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5136":{"type":"FRAME","id":"93:5136","name":"Elsewhere","absoluteBoundingBox":{"x":10195.0,"y":11607.0,"width":67.0,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":10195.0,"y":11607.0,"width":67.0,"height":42.0},"relativeTransform":[[1.0,0.0,100.0],[0.0,1.0,0.0]],"size":{"x":67.0,"y":42.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":10.0,"children":["93:5137","93:5138"]},"7:45":{"type":"TEXT","id":"7:45","name":"display/cta-96","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":111.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":111.0,"height":100.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":111.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":96.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.91999995708466,"letterSpacingValue":-1.91999995708466,"letterSpacingUnit":"PIXELS","lineHeightPx":100.0,"lineHeightPercent":86.805549621582,"lineHeightPercentFontSize":104.166664123535,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4845":{"type":"FRAME","id":"93:4845","name":"Eyebrow","absoluteBoundingBox":{"x":9622.0,"y":160.0,"width":319.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":160.0,"width":319.0,"height":16.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,60.0]],"size":{"x":319.0,"y":16.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:4846","93:4847"]},"93:4432":{"type":"FRAME","id":"93:4432","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":5217.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":5217.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,84.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4433","93:4435"]},"93:4291":{"type":"TEXT","id":"93:4291","name":"Product Listing Page (PLP) — multi-product browsing and filtering.","absoluteBoundingBox":{"x":8618.0,"y":1684.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8619.900390625,"y":1688.94494628906,"width":562.8955078125,"height":20.10205078125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Product Listing Page (PLP) — multi-product browsing and filtering.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5009":{"type":"TEXT","id":"93:5009","name":"Clear trust signals (shipping, condition grading, support).","absoluteBoundingBox":{"x":9642.0,"y":5120.0,"width":620.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9643.044921875,"y":5124.94482421875,"width":487.4912109375,"height":20.10205078125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Clear trust signals (shipping, condition grading, support).","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4848":{"type":"FRAME","id":"93:4848","name":"spacer","absoluteBoundingBox":{"x":9622.0,"y":176.0,"width":1.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":176.0,"width":1.0,"height":1.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,76.0]],"size":{"x":1.0,"y":1.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:4989":{"type":"FRAME","id":"93:4989","name":"Eb","absoluteBoundingBox":{"x":9622.0,"y":4543.0,"width":97.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":4543.0,"width":97.0,"height":17.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,32.0]],"size":{"x":97.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:4990","93:4991","93:4992"]},"93:4266":{"type":"TEXT","id":"93:4266","name":"02 Process","absoluteBoundingBox":{"x":8278.0,"y":1391.0,"width":70.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":8278.76953125,"y":1397.35400390625,"width":68.7158203125,"height":9.81396484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,76.0]],"size":{"x":70.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"02  Process","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5064":{"type":"TEXT","id":"93:5064","name":"07","absoluteBoundingBox":{"x":9622.0,"y":6874.0,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":9622.572265625,"y":6877.77001953125,"width":14.7626953125,"height":9.3857421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"07","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4238":{"type":"TEXT","id":"93:4238","name":"Client","absoluteBoundingBox":{"x":8506.7998046875,"y":582.0,"width":204.800003051758,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":8507.4375,"y":585.190002441406,"width":43.0654296875,"height":7.9420166015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":204.800003051758,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Client","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5206":{"type":"TEXT","id":"93:5206","name":"09 Reflections","absoluteBoundingBox":{"x":10450.0,"y":2745.0,"width":93.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":10450.76953125,"y":2750.080078125,"width":91.5341796875,"height":11.22802734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,311.0]],"size":{"x":93.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"09  Reflections","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4256":{"type":"FRAME","id":"93:4256","name":"TLDRRight","absoluteBoundingBox":{"x":8598.0,"y":828.0,"width":800.0,"height":374.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":828.0,"width":800.0,"height":374.0},"relativeTransform":[[1.0,0.0,320.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":374.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":16.0,"counterAxisSizingMode":"FIXED","children":["93:4257"]},"93:5216":{"type":"FRAME","id":"93:5216","name":"List","absoluteBoundingBox":{"x":10450.0,"y":3504.0,"width":287.0,"height":324.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":3504.0,"width":287.0,"height":324.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,657.0]],"size":{"x":287.0,"y":324.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5217","93:5221","93:5225"]},"93:4401":{"type":"FRAME","id":"93:4401","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":4300.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":4300.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4402","93:4404"]},"93:5168":{"type":"TEXT","id":"93:5168","name":"Role","absoluteBoundingBox":{"x":10450.0,"y":660.0,"width":287.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":10450.923828125,"y":663.190002441406,"width":27.255859375,"height":7.9420166015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":287.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Role","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5409":{"type":"TEXT","id":"93:5409","name":"Concept testing with a wider sample to validate that the editorial framing actually drives return visits, not just first-visit goodwill.","absoluteBoundingBox":{"x":10470.0,"y":15208.275390625,"width":267.0,"height":150.0},"isolatedAbsoluteRenderBounds":{"x":10470.1904296875,"y":15214.455078125,"width":243.8037109375,"height":138.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":150.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Concept testing with a wider sample to validate that the editorial framing actually drives return visits, not just first-visit goodwill.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4370":{"type":"TEXT","id":"93:4370","name":"SECTION","absoluteBoundingBox":{"x":8643.0,"y":3399.5,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":8643.4287109375,"y":3402.68994140625,"width":50.2333984375,"height":7.942138671875},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5377":{"type":"TEXT","id":"93:5377","name":"SECTION","absoluteBoundingBox":{"x":10495.0,"y":10679.775390625,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":10495.4287109375,"y":10682.9658203125,"width":50.2333984375,"height":7.94140625},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5436":{"type":"FRAME","id":"93:5436","name":"Footer","absoluteBoundingBox":{"x":10406.0,"y":17173.275390625,"width":375.0,"height":491.0},"isolatedAbsoluteRenderBounds":{"x":10406.0,"y":17173.275390625,"width":375.0,"height":491.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,17073.275390625]],"size":{"x":375.0,"y":491.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0392156876623631,"g":0.0392156876623631,"b":0.0392156876623631,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":56.0,"paddingRight":44.0,"paddingBottom":32.0,"paddingLeft":44.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":48.0,"counterAxisSizingMode":"FIXED","children":["93:5437","93:5450","93:5451"]},"93:5159":{"type":"FRAME","id":"93:5159","name":"spacer","absoluteBoundingBox":{"x":10450.0,"y":281.0,"width":1.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":281.0,"width":1.0,"height":1.0},"relativeTransform":[[1.0,0.0,44.0],[0.0,1.0,181.0]],"size":{"x":1.0,"y":1.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:5127":{"type":"FRAME","id":"93:5127","name":"FLeft","absoluteBoundingBox":{"x":9622.0,"y":11607.0,"width":269.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":11607.0,"width":269.0,"height":100.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":269.0,"y":100.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"children":["93:5128","93:5129"]},"93:4444":{"type":"TEXT","id":"93:4444","name":"SECTION","absoluteBoundingBox":{"x":8643.0,"y":5338.5,"width":52.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":8643.4287109375,"y":5341.68994140625,"width":50.2333984375,"height":7.94189453125},"relativeTransform":[[1.0,0.0,45.0],[0.0,1.0,1.5]],"size":{"x":52.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"SECTION","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"8:1257":{"type":"TEXT","id":"8:1257","name":"mono/menu-12","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":16.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":16.0,"height":16.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":16.0,"y":16.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.720000028610229,"letterSpacingValue":0.720000028610229,"letterSpacingUnit":"PIXELS","lineHeightPx":15.5999994277954,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4503":{"type":"FRAME","id":"93:4503","name":"Footer","absoluteBoundingBox":{"x":8198.0,"y":9809.0,"width":1280.0,"height":299.0},"isolatedAbsoluteRenderBounds":{"x":8198.0,"y":9809.0,"width":1280.0,"height":299.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,9709.0]],"size":{"x":1280.0,"y":299.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0392156876623631,"g":0.0392156876623631,"b":0.0392156876623631,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":56.0,"paddingRight":80.0,"paddingBottom":32.0,"paddingLeft":80.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":48.0,"counterAxisSizingMode":"FIXED","children":["93:4504","93:4517","93:4518"]},"93:4981":{"type":"TEXT","id":"93:4981","name":"No audio clips on most listings, no description on many.","absoluteBoundingBox":{"x":9642.0,"y":3963.0,"width":620.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":9643.900390625,"y":3969.17993164062,"width":480.8095703125,"height":18.8671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"No audio clips on most listings, no description on many.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4498":{"type":"TEXT","id":"93:4498","name":"From a static homepage to a community-first listening experience.","absoluteBoundingBox":{"x":8278.0,"y":9578.0,"width":1120.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":8280.2001953125,"y":9583.83984375,"width":654.9755859375,"height":21.845703125},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,260.0]],"size":{"x":1120.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.603921592235565,"g":0.584313750267029,"b":0.560784339904785,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"From a static homepage to a community-first listening experience.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":121.212112426758,"lineHeightPercentFontSize":145.454544067383,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5362":{"type":"SVG","id":"93:5362","name":"Dot","absoluteBoundingBox":{"x":10450.0,"y":10306.275390625,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":10306.275390625,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5095":{"type":"FRAME","id":"93:5095","name":"Item","absoluteBoundingBox":{"x":9622.0,"y":10288.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":10288.0,"width":640.0,"height":60.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,132.0]],"size":{"x":640.0,"y":60.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:5096","93:5098"]},"7:62":{"type":"TEXT","id":"7:62","name":"mono/meta-12-reg","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":15.0,"height":16.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":15.0,"height":16.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":15.0,"y":16.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PIXELS","lineHeightPx":15.5999994277954,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4237":{"type":"FRAME","id":"93:4237","name":"Meta-Client","absoluteBoundingBox":{"x":8506.7998046875,"y":582.0,"width":204.800003051758,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":8506.7998046875,"y":582.0,"width":204.800003051758,"height":64.0},"relativeTransform":[[1.0,0.0,228.800003051758],[0.0,1.0,0.0]],"size":{"x":204.800003051758,"y":64.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":6.0,"counterAxisSizingMode":"FIXED","children":["93:4238","93:4239"]},"93:4485":{"type":"FRAME","id":"93:4485","name":"h2-wrap","absoluteBoundingBox":{"x":8598.0,"y":8821.0,"width":800.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":8821.0,"width":800.0,"height":129.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7506.0]],"size":{"x":800.0,"y":129.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:4486","93:4490"]},"93:4277":{"type":"TEXT","id":"93:4277","name":"01","absoluteBoundingBox":{"x":8598.0,"y":1347.0,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8598.572265625,"y":1350.77001953125,"width":15.087890625,"height":9.385986328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"01","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4355":{"type":"TEXT","id":"93:4355","name":"Account / wishlist UI advertised but non-functional.","absoluteBoundingBox":{"x":8618.0,"y":2874.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8618.1142578125,"y":2879.6669921875,"width":445.078125,"height":17.30908203125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Account / wishlist UI advertised but non-functional.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4514":{"type":"FRAME","id":"93:4514","name":"Elsewhere","absoluteBoundingBox":{"x":9331.0,"y":9865.0,"width":67.0,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":9331.0,"y":9865.0,"width":67.0,"height":42.0},"relativeTransform":[[1.0,0.0,100.0],[0.0,1.0,0.0]],"size":{"x":67.0,"y":42.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":10.0,"children":["93:4515","93:4516"]},"93:4309":{"type":"FRAME","id":"93:4309","name":"Item","absoluteBoundingBox":{"x":8598.0,"y":2111.0,"width":800.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2111.0,"width":800.0,"height":30.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,42.0]],"size":{"x":800.0,"y":30.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":14.0,"primaryAxisSizingMode":"FIXED","children":["93:4310","93:4312"]},"93:4253":{"type":"SVG","id":"93:4253","name":"Ellipse","absoluteBoundingBox":{"x":8278.0,"y":832.0,"width":8.0,"height":8.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":832.0,"width":8.0,"height":8.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4.0]],"size":{"x":8.0,"y":8.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"de74946458075a8fab247042e245438024936092"},"93:4232":{"type":"FRAME","id":"93:4232","name":"spacer","absoluteBoundingBox":{"x":8278.0,"y":558.0,"width":1.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":558.0,"width":1.0,"height":24.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,458.0]],"size":{"x":1.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"93:4214":{"type":"FRAME","id":"93:4214","name":"Nav","absoluteBoundingBox":{"x":8278.0,"y":140.0,"width":1120.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":140.0,"width":1120.0,"height":19.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,40.0]],"size":{"x":1120.0,"y":19.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["93:4215","93:4218"]},"93:5015":{"type":"FRAME","id":"93:5015","name":"h2-wrap","absoluteBoundingBox":{"x":9622.0,"y":5344.0,"width":640.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":5344.0,"width":640.0,"height":129.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3192.0]],"size":{"x":640.0,"y":129.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5016","93:5020"]},"93:4915":{"type":"SVG","id":"93:4915","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":2653.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":2653.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5344":{"type":"TEXT","id":"93:5344","name":"Shoppers struggle to find and evaluate items due to unclear navigation, limited filtering, and minimal product info — causing hesitation and lower purchase confidence. Beneath that, the site has no clear reason for existing alongside trusted shops and Discogs.","absoluteBoundingBox":{"x":10478.0,"y":8785.275390625,"width":231.0,"height":448.0},"isolatedAbsoluteRenderBounds":{"x":10477.9521484375,"y":8790.939453125,"width":229.2041015625,"height":439.7841796875},"relativeTransform":[[1.0,0.0,28.0],[0.0,1.0,24.0]],"size":{"x":231.0,"y":448.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Shoppers struggle to find and evaluate items due to unclear navigation, limited filtering, and minimal product info — causing hesitation and lower purchase confidence. Beneath that, the site has no clear reason for existing alongside trusted shops and Discogs.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.12,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":111.111106872559,"lineHeightPercentFontSize":133.33332824707,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4917":{"type":"TEXT","id":"93:4917","name":"Product Detail Page (PDP) — product evaluation, reviews, purchase confidence.","absoluteBoundingBox":{"x":9642.0,"y":2653.0,"width":620.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9643.0830078125,"y":2657.94506835938,"width":568.09765625,"height":46.282958984375},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Product Detail Page (PDP) — product evaluation, reviews, purchase confidence.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4379":{"type":"TEXT","id":"93:4379","name":"Stronger discovery mechanisms (curated lists, mixes, editorials).","absoluteBoundingBox":{"x":8618.0,"y":3801.0,"width":780.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":8618.474609375,"y":3805.94506835938,"width":550.2568359375,"height":20.10205078125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":780.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Stronger discovery mechanisms (curated lists, mixes, editorials).","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4215":{"type":"FRAME","id":"93:4215","name":"Logo","absoluteBoundingBox":{"x":8278.0,"y":140.5,"width":123.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":140.5,"width":123.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.5]],"size":{"x":123.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":93,"localID":3279},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":0,"localID":3},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","children":["93:4216","93:4217"]},"93:4242":{"type":"TEXT","id":"93:4242","name":"Concept redesign of e-commerce — Home, PLP, PDP","absoluteBoundingBox":{"x":8735.599609375,"y":602.0,"width":204.800003051758,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":8736.369140625,"y":607.080017089844,"width":180.658203125,"height":35.2439575195312},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,20.0]],"size":{"x":204.800003051758,"y":44.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Concept redesign of e-commerce — Home, PLP, PDP","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4406":{"type":"SVG","id":"93:4406","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":4342.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":4342.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4870":{"type":"TEXT","id":"93:4870","name":"Concept / interactive prototype (Conceptual work, not implemented)","absoluteBoundingBox":{"x":9622.0,"y":845.0,"width":640.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":9622.76953125,"y":849.169982910156,"width":433.2685546875,"height":14.81201171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,20.0]],"size":{"x":640.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Concept / interactive prototype (Conceptual work, not implemented)","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.0,"lineHeightPercent":130.952377319336,"lineHeightPercentFontSize":157.142852783203,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"7:44":{"type":"TEXT","id":"7:44","name":"body/card-17","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":19.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":19.0,"height":26.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":19.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":17.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.0,"lineHeightPercent":127.450965881348,"lineHeightPercentFontSize":152.941177368164,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4902":{"type":"TEXT","id":"93:4902","name":"Brief & scope","absoluteBoundingBox":{"x":9622.0,"y":2213.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9624.408203125,"y":2215.57592773438,"width":331.2822265625,"height":59.135986328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":640.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Brief & scope","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"7:24":{"type":"TEXT","id":"7:24","name":"nav/link-16","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":18.0,"height":19.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:5299":{"type":"FRAME","id":"93:5299","name":"h2-wrap","absoluteBoundingBox":{"x":10450.0,"y":6641.27490234375,"width":287.0,"height":189.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":6641.27490234375,"width":287.0,"height":189.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,3794.27490234375]],"size":{"x":287.0,"y":189.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":32.0,"paddingBottom":8.0,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisSizingMode":"FIXED","children":["93:5300","93:5304"]},"8:1631":{"type":"TEXT","id":"8:1631","name":"mono/tag-11","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":14.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":14.0,"height":14.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":14.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Regular","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.439999997615814,"letterSpacingValue":0.439999997615814,"letterSpacingUnit":"PIXELS","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4838":{"type":"SVG","id":"93:4838","name":"Ellipse","absoluteBoundingBox":{"x":9622.0,"y":145.0,"width":9.0,"height":9.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":145.0,"width":9.0,"height":9.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4.5]],"size":{"x":9.0,"y":9.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"cbac81585bd2aa1dd5bba2b657d0aa83d51a566e"},"93:4212":{"type":"FRAME","id":"93:4212","name":"Caravan — Desktop 1280","absoluteBoundingBox":{"x":8198.0,"y":100.0,"width":1280.0,"height":10008.0},"isolatedAbsoluteRenderBounds":{"x":8198.0,"y":100.0,"width":1280.0,"height":10008.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":1280.0,"y":10008.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.949019610881805,"g":0.929411768913269,"b":0.898039221763611,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","children":["93:4213","93:4249","93:4258","93:4493","93:4503"]},"8:1628":{"type":"TEXT","id":"8:1628","name":"display/title-48","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":56.0,"height":52.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":56.0,"height":52.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":56.0,"y":52.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.479999989271164,"letterSpacingValue":-0.479999989271164,"letterSpacingUnit":"PIXELS","lineHeightPx":52.0,"lineHeightPercent":90.2777709960938,"lineHeightPercentFontSize":108.333335876465,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4979":{"type":"SVG","id":"93:4979","name":"Dot","absoluteBoundingBox":{"x":9622.0,"y":3963.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":9622.0,"y":3963.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4863":{"type":"TEXT","id":"93:4863","name":"Scope","absoluteBoundingBox":{"x":9622.0,"y":693.0,"width":640.0,"height":14.0},"isolatedAbsoluteRenderBounds":{"x":9622.4287109375,"y":696.190002441406,"width":35.2275390625,"height":7.9420166015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":640.0,"y":14.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.43529412150383,"g":0.415686279535294,"b":0.388235300779343,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Scope","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.88,"letterSpacingValue":8.0,"letterSpacingUnit":"PERCENT","lineHeightPx":14.2999992370605,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4433":{"type":"SVG","id":"93:4433","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":5217.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":5217.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5082":{"type":"TEXT","id":"93:5082","name":"Hi-fi testing","absoluteBoundingBox":{"x":9622.0,"y":9857.0,"width":640.0,"height":32.0},"isolatedAbsoluteRenderBounds":{"x":9623.2041015625,"y":9858.7880859375,"width":149.1689453125,"height":29.568359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7705.0]],"size":{"x":640.0,"y":32.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Hi-fi testing","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":28.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.14,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":32.0,"lineHeightPercent":95.2380905151367,"lineHeightPercentFontSize":114.285713195801,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5061":{"type":"TEXT","id":"93:5061","name":"Better orientation — breadcrumbs, stronger navigation cues, single nav pattern.","absoluteBoundingBox":{"x":9642.0,"y":6766.0,"width":620.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9643.8046875,"y":6772.18017578125,"width":608.970703125,"height":48.86669921875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":620.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Better orientation — breadcrumbs, stronger navigation cues, single nav pattern.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4490":{"type":"TEXT","id":"93:4490","name":"Reflections","absoluteBoundingBox":{"x":8598.0,"y":8882.0,"width":800.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":8600.408203125,"y":8884.576171875,"width":279.798828125,"height":47.5439453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,61.0]],"size":{"x":800.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Reflections","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.84,"letterSpacingValue":-1.5,"letterSpacingUnit":"PERCENT","lineHeightPx":60.0,"lineHeightPercent":89.2857055664062,"lineHeightPercentFontSize":107.142860412598,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5337":{"type":"TEXT","id":"93:5337","name":"Fix the confidence blockers — clearer navigation, working filters, richer product evaluation.","absoluteBoundingBox":{"x":10470.0,"y":8475.275390625,"width":267.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":10470.1904296875,"y":8481.455078125,"width":252.435546875,"height":105.0478515625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":267.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Fix the confidence blockers — clearer navigation, working filters, richer product evaluation.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4345":{"type":"SVG","id":"93:4345","name":"Dot","absoluteBoundingBox":{"x":8598.0,"y":2790.0,"width":6.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":8598.0,"y":2790.0,"width":6.0,"height":18.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":6.0,"y":18.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5152":{"type":"TEXT","id":"93:5152","name":"Work","absoluteBoundingBox":{"x":10450.0,"y":198.0,"width":38.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":10450.0,"y":200.919998168945,"width":37.4990234375,"height":14.4799957275391},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":38.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Work","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/work"},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4504":{"type":"FRAME","id":"93:4504","name":"FooterTop","absoluteBoundingBox":{"x":8278.0,"y":9865.0,"width":1120.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":8278.0,"y":9865.0,"width":1120.0,"height":100.0},"relativeTransform":[[1.0,0.0,80.0],[0.0,1.0,56.0]],"size":{"x":1120.0,"y":100.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":80.0,"primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","children":["93:4505","93:4508"]},"8:1624":{"type":"TEXT","id":"8:1624","name":"display/cover-label-64","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":74.0,"height":64.0},"isolatedAbsoluteRenderBounds":{"x":0.0,"y":0.0,"width":74.0,"height":64.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":74.0,"y":64.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Black","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":64.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.27999997138977,"letterSpacingValue":-1.27999997138977,"letterSpacingUnit":"PIXELS","lineHeightPx":64.0,"lineHeightPercent":83.3333282470703,"lineHeightPercentFontSize":100.0,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:4368":{"type":"TEXT","id":"93:4368","name":"04","absoluteBoundingBox":{"x":8598.0,"y":3398.0,"width":17.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":8598.572265625,"y":3401.77001953125,"width":15.11328125,"height":9.385986328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":17.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":0.270588248968124,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"04","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"IBM Plex Mono","fontPostScriptName":null,"fontStyle":"Medium","textCase":"UPPER","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.52,"letterSpacingValue":4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8999996185303,"lineHeightPercent":100.0,"lineHeightUnit":"INTRINSIC_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED","lineHeightPercentFontSize":100},"styleOverrideTable":{}},"93:4925":{"type":"TEXT","id":"93:4925","name":"I worked the project through a full UX cycle — discovery, synthesis, ideation, design — using these methods:","absoluteBoundingBox":{"x":9622.0,"y":2950.0,"width":640.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":9623.4443359375,"y":2956.17993164062,"width":569.21484375,"height":48.8671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,798.0]],"size":{"x":640.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"I worked the project through a full UX cycle — discovery, synthesis, ideation, design — using these methods:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"93:5069":{"type":"TEXT","id":"93:5069","name":"The wireframes operationalised the principles across three pages: Home with a USP bar above the fold and editorial banners taking deliberately large real estate; PLP with editorial banners interleaved with listings (the discovery principle made structural, not decorative) and a real filter section; PDP reorganised around audio player → images → description → genres.","absoluteBoundingBox":{"x":9622.0,"y":7035.0,"width":640.0,"height":180.0},"isolatedAbsoluteRenderBounds":{"x":9622.28515625,"y":7041.18017578125,"width":626.37890625,"height":168.86669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4883.0]],"size":{"x":640.0,"y":180.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0666666701436043,"g":0.0666666701436043,"b":0.0666666701436043,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The wireframes operationalised the principles across three pages: Home with a USP bar above the fold and editorial banners taking deliberately large real estate; PLP with editorial banners interleaved with listings (the discovery principle made structural, not decorative) and a real filter section; PDP reorganised around audio player → images → description → genres.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Fira Sans","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":131.578948974609,"lineHeightPercentFontSize":157.894729614258,"lineHeightUnit":"PIXELS","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}}},"assetIdToGuid":{},"guidToUrl":{"0:3":"/","5:10":"/voices-radio","91:390":"/caravan-records","5:16":"/contact","5:7":"/work","5:13":"/about"},"fonts":{"Fira Sans:Medium":{"id":"FiraSans-Medium_1","url":"/_woff/v2/FiraSans-Medium_1/FiraSans-Medium_1.woff2","source":1,"italic":false,"weight":500,"subsets":{"baseUrl":"/_woff/v2/FiraSans-Medium_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"FiraSans-Medium_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"FiraSans-Medium_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"FiraSans-Medium_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"FiraSans-Medium_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"FiraSans-Medium_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"FiraSans-Medium_1-rest.woff2"}]}},"IBM Plex Mono:Regular":{"id":"IBMPlexMono-Regular_2","url":"/_woff/v2/IBMPlexMono-Regular_2/IBMPlexMono-Regular_2.woff2","source":1,"italic":false,"weight":400,"subsets":{"baseUrl":"/_woff/v2/IBMPlexMono-Regular_2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"IBMPlexMono-Regular_2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"IBMPlexMono-Regular_2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"IBMPlexMono-Regular_2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"IBMPlexMono-Regular_2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"IBMPlexMono-Regular_2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"IBMPlexMono-Regular_2-rest.woff2"}]}},"IBM Plex Mono:Medium":{"id":"IBMPlexMono-Medium_3","url":"/_woff/v2/IBMPlexMono-Medium_3/IBMPlexMono-Medium_3.woff2","source":1,"italic":false,"weight":500,"subsets":{"baseUrl":"/_woff/v2/IBMPlexMono-Medium_3/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"IBMPlexMono-Medium_3-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"IBMPlexMono-Medium_3-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"IBMPlexMono-Medium_3-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"IBMPlexMono-Medium_3-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"IBMPlexMono-Medium_3-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"IBMPlexMono-Medium_3-rest.woff2"}]}},"Fira Sans:Black":{"id":"FiraSans-Black_1","url":"/_woff/v2/FiraSans-Black_1/FiraSans-Black_1.woff2","source":1,"italic":false,"weight":900,"subsets":{"baseUrl":"/_woff/v2/FiraSans-Black_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"FiraSans-Black_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"FiraSans-Black_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"FiraSans-Black_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"FiraSans-Black_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"FiraSans-Black_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"FiraSans-Black_1-rest.woff2"}]}},"Fira Sans:Regular":{"id":"FiraSans-Regular_1","url":"/_woff/v2/FiraSans-Regular_1/FiraSans-Regular_1.woff2","source":1,"italic":false,"weight":400,"subsets":{"baseUrl":"/_woff/v2/FiraSans-Regular_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"FiraSans-Regular_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"FiraSans-Regular_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"FiraSans-Regular_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"FiraSans-Regular_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"FiraSans-Regular_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"FiraSans-Regular_1-rest.woff2"}]}}},"assets":{"3f6d4de089ce55f975d980fcba5ab3ee16d42c1e":{"type":"PAINT_ASSET","url":"3f6d4de089ce55f975d980fcba5ab3ee16d42c1e.png","size":{"x":1160.0,"y":1222.0}},"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1":{"type":"GENERATED_ASSET","url":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1.svg","size":{"x":6.0,"y":18.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"4144fcbc1ea3b26034980ab67fa2e4b14b043c5d":{"type":"PAINT_ASSET","url":"4144fcbc1ea3b26034980ab67fa2e4b14b043c5d.png","size":{"x":1100.0,"y":766.0}},"7452063a12f342980f4c2c7d3a38734cd333e17a":{"type":"GENERATED_ASSET","url":"7452063a12f342980f4c2c7d3a38734cd333e17a.png","size":{"x":48.0,"y":48.0},"offsets":{"top":{"value":0,"unit":"PIXELS"},"right":{"value":0,"unit":"PIXELS"},"bottom":{"value":0,"unit":"PIXELS"},"left":{"value":0,"unit":"PIXELS"}},"format":"PNG"},"de74946458075a8fab247042e245438024936092":{"type":"GENERATED_ASSET","url":"de74946458075a8fab247042e245438024936092.svg","size":{"x":8.0,"y":8.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"404f1767350bac63f17aa833a38206ca27644993":{"type":"PAINT_ASSET","url":"404f1767350bac63f17aa833a38206ca27644993.png","size":{"x":1352.0,"y":1072.0}},"cbac81585bd2aa1dd5bba2b657d0aa83d51a566e":{"type":"GENERATED_ASSET","url":"cbac81585bd2aa1dd5bba2b657d0aa83d51a566e.svg","size":{"x":9.0,"y":9.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"}},"stablePathToAssetInfo":{"93:5411":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5407":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5358":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5290":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5415":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5286":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5282":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5318":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5278":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5251":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5243":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5149":{"hash":"cbac81585bd2aa1dd5bba2b657d0aa83d51a566e"},"93:5117":{"hash":"de74946458075a8fab247042e245438024936092"},"93:5104":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5100":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5096":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5092":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5051":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5047":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5028":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5339":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5310":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5011":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5003":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5428":{"hash":"de74946458075a8fab247042e245438024936092"},"93:4999":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4979":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5362":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4975":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4967":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4429":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4963":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5055":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4940":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5007":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4911":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4353":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4944":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5247":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4253":{"hash":"de74946458075a8fab247042e245438024936092"},"93:4875":{"hash":"de74946458075a8fab247042e245438024936092"},"93:5226":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4971":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4470":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4846":{"hash":"de74946458075a8fab247042e245438024936092"},"93:5259":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4932":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4318":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4907":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4838":{"hash":"cbac81585bd2aa1dd5bba2b657d0aa83d51a566e"},"93:4495":{"hash":"de74946458075a8fab247042e245438024936092"},"93:5322":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4936":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4482":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5024":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4478":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5370":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4928":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5222":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4474":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5274":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4433":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5314":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4915":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4948":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4402":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4314":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5059":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4389":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4381":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4406":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4289":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4385":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5335":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4437":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4357":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5255":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4341":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5366":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5186":{"hash":"de74946458075a8fab247042e245438024936092"},"93:4377":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4326":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5403":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4322":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5218":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4293":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4425":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4310":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4306":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"53:393":{"hash":"7452063a12f342980f4c2c7d3a38734cd333e17a"},"93:4285":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5157":{"hash":"de74946458075a8fab247042e245438024936092"},"93:4349":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4345":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:5239":{"hash":"23b702a2e0e0a7f95deb7fa2e830819eb219f7d1"},"93:4224":{"hash":"de74946458075a8fab247042e245438024936092"},"93:4216":{"hash":"cbac81585bd2aa1dd5bba2b657d0aa83d51a566e"}},"animateRootIds":[],"siteSettings":{"title":"Cape Futura","description":"An independent UX design studio led by Pete Spåra. Research-led product work for early-stage teams and growing brands.","scalingMode":"REFLOW","lang":"en","blockSearchIndexing":true,"faviconFilename":"7452063a12f342980f4c2c7d3a38734cd333e17a.png","labs":{"E5FBBA911B2B7A09E649D4BE6CDF8591EAEFC881":false}},"sourceCodeHash":""}